2. According to the characteristics of your products and users, build your new media short video operation system. The official Weibo WeChat is standard, and other promotion channels are selected according to different industries and user attributes. Remember, you don't have to go through all the channels and post the same article every day. Wen Er is a new media with code words. It is very important to build a system if you want to be a good new media. Choose the promotion channel where your target users are located, which is the new media communication channel you want to establish.
3. Put forward optimization suggestions. Know in advance the operation, advantages and disadvantages of the new media short video of the interview company, and know what needs to be optimized. During the interview, you can extend this part of the discussion. Remember, praise others first and express what you want to adjust.
4.don't forget the data. The best feedback of operating results is data. Don't forget to monitor the data during the interview, and optimize and adjust the operation strategy according to the data results to form a virtuous circle.
To put it simply, the idea is: product analysis-target users-building a new media system-expounding the functional value of new media channels-forming a new media communication scheme strategy-implementing promotion-data tracking and monitoring-optimizing the scheme-a new round of implementation and promotion.
Interview question
Think about the questions that HR may ask in advance, so as to assemble the manuscript with operational thinking and keep it in mind. Don't fight unprepared, after all, the ultimate goal of our interview is to get an offer! Show your perfect side to HR, make him believe you, and even can't wait to ask you to come to work tomorrow.
Q: Why do you want to switch to new media short video operation?
A: I used to be a copywriter, and I exercised my writing ability during my copywriting. But I don't think it's enough to write a copy. I want to improve myself and learn more skills. The new media operation involves many abilities, besides the copywriting ability, it also needs the ability of user investigation, data analysis and user operation, which is a challenge for me and an opportunity for me to learn, and I think the future trend is that this position is needed more and more, so I decided to switch to new media operation based on personal and social factors (think about the specific reasons for your switch, and express your opinion on the interview skills of Xiaobai 0 basic new media short video operation. Don't say I want to do it just because I watch others do it, or I hear that it seems to be quite profitable ... this can be dragged out directly.
Q: How much do you know about new media?
A: Compared with traditional media, new media is a new way of communication and promotion. Compared with traditional media, new media is more flexible and diverse. More importantly, due to the convenience of the Internet, enterprises or products can use new media channels to accurately launch and promote at a relatively low cost, which is far beyond the traditional media. At present, most products and brands on the market are suitable for promotion through new media (tell me your opinion, the advantages of new media, the difference from traditional media, etc., as long as it makes sense).