Geographical location is the first factor in choosing a store location, but we should also pay attention to the matching degree with people flow and target customers, so we should pay attention to these three laws when choosing a location:

Rule 1: Number of target population

After you are optimistic about the location of a store, you should study it in two parts: first, the number of gathering points of target customers near the store; The second is the traffic flow and pedestrian flow in front of the store. In the second part, you should continue to observe and study the proportion of their meals nearby and whether their consumption habits are similar to yours.

Rule 2: Store exposure

There are two factors that determine the eye-catching degree of a store: one is the probability of being discovered, that is, whether the buildings or green belts around the store cover the store; Second, see if it is convenient for customers to enter the store after being discovered. For example, whether customers enter the store with bends or protective belts, whether they need to detour, whether there is a parking place, and so on.

Rule 3: Competitors

When considering competitors in the same region, the more the better, the less the better. Your competitive pressure is unprecedented, and too little means that your category may not be suitable for this area. So the competitors are moderately best.

After the target group is determined and the site selection is completed, the most difficult problem is solved. Then follow seven equations step by step: food research and development and pricing, establishment and decoration of storefront style, recruitment of employees and quality assessment, determination of operation mode, and combing the context according to market research results. Everything is flowing.