Reprint the following information for reference
How to do a good job as a store manager
First, the identity of the store manager
Second, the ability that the store manager should have
Third, the quality that the store manager can't have
Fourth, the store manager's activities for one day
Fifth, the store manager's management authority
1. Personnel management 2. Out of stock. Health management
7, promotion management 8, training management
9, rewards and punishments management 11, objectives management
11, intelligence management 12, complaints management
13, emergencies management 14, cost reduction management
15, safety management 16, and contact with headquarters
1. The identity of the store manager
1. The representative of the company's store
From the moment you become the store manager, you are no longer an ordinary employee. You represent the overall image of the company and the representative of the company's store. You must stand on the company's side and strengthen management to achieve the goal of the company's operating efficiency.
2, the realization of the turnover target
The storefront you manage must be profitable to prove your value, and in the process of achieving the goal, your management and setting an example will be extremely important. Therefore, 51% of the realization of the turnover target depends on your excellent personal performance.
3. Commanders of stores
A small store is also a collective, and there must be a commander, that is, you. You should not only give full play to your talents, but also bear the responsibility of commanding other employees-help every employee to give full play to their talents. You must influence employees with your own actions and thoughts, instead of letting employees influence your judgment and thinking.
Second, the ability that the store manager should have
1. The ability to guide
refers to being able to reverse old ideas and give full play to their talents, so as to improve turnover.
2. The ability of education
can find out the shortcomings of employees and help them improve their ability and quality
3. The ability of data calculation
to master, learn and analyze reports and data] so as to know the quality of their store performance
4. The ability to achieve goals
means to achieve goals. The organizational ability and cohesion, as well as the ability to master employees
5. Good judgment < P > Correct judgment in the face of problems, And can quickly solve
6, the ability of professional knowledge
the knowledge and skills necessary for you to understand the cakes and bread you sell and provide business services
7, the business ability of a business store
refers to the management skills necessary for the operation of a business store
8, the ability to manage people and time
9, and the ability to improve service quality
refers to making services more reasonable. Trust and comfort
11. Self-training ability
We should keep up with the times to improve ourselves and grow up happily with the company
11. Honesty and loyalty
3. The qualities that store managers can't have
1. Going beyond the level, making their own decisions (referring to sudden problems)
2. Passing the buck and evading responsibility
3. I don't believe that I and my staff can create business miracles
5. When I have credit, I enjoy it alone
6. I'm not good at using the advantages of shop assistants, only seeing the shortcomings of shop assistants
7. I don't want to train my staff, and I don't want my staff to surpass myself
8. I don't want to report good news to my superiors or companies, but I just want to be old
9.
B: inspection of business storefronts: check of inventory, inventory of new goods, display of goods, cleanliness of storefronts, lighting, price, equipment, change, etc.
C: analysis of yesterday's turnover: specific amount, Is it down or up (find out the reason), and find ways to increase the turnover
D: announce the business target of the day
2. After opening the store, it will be noon
A: Confirm the focus of today's work. How much should we do today's turnover
What products should we fully promote today
B: Track the business problems (equipment repair, lighting, product arrangement, etc.)
C:
3. Lunch in shifts at noon
4. Afternoon (1: 11 ~ 3: 11)
A: Training and talking to employees to boost morale
B: Handling and reporting the problems found
C: Investigation of peer stores around (how business compares with ours)
5. Evening (3: 11 ~ 6: 11)
A: Confirm the completion of the turnover
B: Check the overall situation of the store
C: Instruct the successors or agents to pay attention
D: Make orders and coordinate with the headquarters
6. Close at night (6: 11 ~ close)
Try your best to achieve the goal of the day
B: take stock of goods and collect cash
C: make daily report
D: complete closing work
E: do a good job of leaving the store (ensure the safety of the store at night)
v. Authority of the store manager
1. Management of employees
A: Management of attendance: it is forbidden to be late. Service management: attract repeat customers with high-quality service
C: work efficiency management: continuously improve the working speed and quality of each employee
D: manage unqualified products. Generally, there are two situations:
* retraining unqualified employees
* dismissing employees who are hopeless
2. Management of out-of-stock
Out-of-stock is the direct reason why the turnover cannot be improved, so when placing an order, we must consider the specific business conditions. Every once in a while, we should consciously increase the order quantity to avoid the turnover from standing still or declining continuously.
3. Loss management
Loss is divided into internal loss and external loss.
The store manager must understand that the loss has a very serious impact on the profit. In the bread business, for every dollar lost, we must sell 3~5 yuan items to make up for the loss, so controlling the loss is to increase the profit.
A: internal wear and tear
Business stores mainly collect cash, which is the main income of the bakery. If the cashier is damaged due to human factors, it will directly affect the turnover of the store you manage. The biggest human factor is stealing cash or stealing company property in a more subtle way.
(1) When any of the following situations happen to the clerk, the store manager should be alert and observe whether the clerk has the motivation to lose money
* The employee leaves the store without asking for leave
* The clerk suspects that others are dishonest without evidence
* There is too much change in the cash register (or the cashier doesn't enter the bank that day)
* The clerk complains that the statement is difficult to check with the cash receipts and payments
.
(2) When a shop assistant goes astray, there are several manifestations.
* The cash received is always less than the amount of the statement, and even false statements are made to match the cash income.
* There is a shortage of products, and the sum of the number of cakes received or the number of settlement checks is inconsistent with the number of statements.
* Employees usually buy high-priced goods at low prices.
* Employees give customers change, deliberately giving less to
* shopkeepers to guard against theft
* Steal products when opening and closing doors
* Steal products or cash when off work or taking turns
. Second, we must resolutely dismiss (after reporting to the company)
(3) Loss caused by negligence in operation
* Incorrect price tag placement or identification
* Incorrect account inspection
* The store door is not locked properly
* The expiration date of the goods has passed
B: External loss
(1) Loss caused by supply, handling or collusion with employees
. The products are loaded into the container
* The porter quickly collects the products delivered by himself and leaves the delivery slip
* The salesperson is not allowed to carefully collect the products
* When the products enter the store, the clerk is not informed
* The porter quickly gives free samples to the clerk or the store manager. Shi Xiaoen Xiaohui
* attempted to threaten to inspect his shop assistant
* The shop assistant ordered from the workshop privately
* The shop assistant was unhappy with her work or strongly dissatisfied with the company
* The employees had unusual financial pressure
(2) Losses caused by improper ordering and acceptance
* The products that should be ordered were not ordered. Those who shouldn't have ordered
* failed to check the product name, quantity, quality, expiration date and label
* forgot to put the accepted products on the shelves
Solution
-Order in moderation, but consciously order more for a while to increase the turnover
-Before ordering, strictly check the inventory and sell them. It is necessary to track the situation
-Check the delivery bill
-All the defective products are rejected, and the reasons for the rejected products should be stated, and the name of the delivery and the manager should be signed at the same time
-For products that have no delivery bill for the time being, the name and number of products must be recorded. In order to check
(3) the loss caused by improper return
* Bread and cakes whose shelf life has expired must be returned
* Dirty and damaged products must be returned
* Those delivered without an order (except for new products, which have been notified) must be returned
* The return form must be consistent with the actual quantity and sent to the headquarters together, and cannot be handled privately
To investigate the responsibility of the parties
(4) Loss of goods stolen by customers
* Customers bring large packages into the store
* Customers leave the store with goods without paying
* Customers eat while walking, without paying
* Several customers go shopping together to cover the theft
In case of the above situation, the clerk should always pay attention and take the initiative to come forward to serve. In order to reduce the chance of theft
(5) Loss due to operation errors
* No record of other goods-transferring products
* No record of compensation to customers
* No record of preferential treatment to customers
* No record of temporary return and replacement
* No record of promotional goods
* No record of all kinds of consumable products for self use (such as brooms, Wipes, etc.)
(6) Loss caused by robbery
Preventing robbery is a must-know thing for business at night
* Stores should be bright
* Cash registers should only keep a certain amount of cash
* Lights should be on at night
* Stay alert
In case of robbery, Matters needing attention
* Follow the instructions of the robbers
* Stay calm and don't panic
* Carefully observe the characteristics of the robbers: age, gender, appearance, color, clothing, height (car, license plate, etc.)
* Call the police as soon as possible after the incident, maintain the scene, and make a record of the robbery process for the people present
* Post the notice of internal adjustment
* Wait for the opinions of the police and superiors
(7) Losses caused by accidents
* Fire
* Flood
* Wind disaster
* Power outage
* Fighting
* Accidental injury of personnel
After the above situation occurs, the store manager shall report to the immediate superior. Wrong input
* The manager should be responsible for clearing the cash register
* If the cash at the cashier is inconsistent with the account, the reason should be found out
* The recovered cash should be kept safely
* The cashier should prevent theft of individual employees
5. Management of the report
* The report must be filled correctly and cannot be changed after signature
* Be careful and ask if it is altered. It is necessary to strictly examine
-which sells well
-which sells badly
-and find out the reasons
6. Hygiene management
Hygiene includes in-store hygiene and out-of-store hygiene
A: The hygiene in the store must be cleaned at any time to make customers feel spotless. Customers,
7. Promotion management
A: Before promotion:
Responsibilities of the store manager
Responsibilities:
1. Maintain good sales performance in the store;
2. Strictly control the loss in the store;
3. maintain a neat and vivid display in the store;
4. reasonably control personnel costs and maintain the high efficiency of employees;
5. maintain good customer service in the store;
6. Strengthen the work of fire prevention, theft prevention, industrial injury prevention and security;
7. review the in-store budget and in-store expenditure.
Main tasks:
1. Fully responsible for store management and operation;
2. Make store sales and gross profit plans and guide their implementation;
3. communicate and implement the work plan of the marketing department;
4. coordinate public relations with local government departments;
5. Be responsible for communication with regional headquarters and other business departments;
6. Be responsible for the selection and evaluation of personnel in all departments of the store;
7. guide the business work of all departments in the store and strive to improve sales and service performance;
8. advocate and urge the implementation of the business concept of "customer first, service first" and create a warm, polite, clean and comfortable shopping environment;
9. control the loss rate, personnel cost and operating cost, and establish the management concept of "low cost";
11. Carry out inventory management to ensure sufficient goods, accurate inventory and timely release of orders
;
11. Supervise the promotion activities of stores;
12. Ensure operational safety, and strictly manage daily cleaning, fire prevention and theft prevention, as well as daily repair and maintenance of equipment;
13. Be responsible for the training of the whole store staff;
14. authorize the manager on duty to handle in-store affairs;
15. Be responsible for other daily affairs in the store and handle abnormal situations.
Auxiliary work:
1. Guide the on-the-job training of other store personnel;
2. To assist the headquarters in dealing with public affairs;
3. feed back information about operation to the head office.
Job responsibilities of the store manager:
1. Job responsibilities
(1) Communicate the goals to subordinates, grasp the daily, weekly, monthly and cumulative goals, lead employees to achieve the designated sales targets issued by the company, reach countermeasures according to the performance, lead employees to provide quality customer service, and strive for the best turnover for the company.
(2) supervise the administrative and business work of the store: preside over the morning and evening parties and keep records.
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