Milk tea may be the hottest outlet for catering business in recent years, but it is actually a very? Ancient times? Business: In the late 1990s, the first generation of tea shops in Chinese mainland was born around schools. The products are mainly blended with milk tea powder, and the price is about five yuan. Representative brands include street walkers, typhoon shelters and so on. In the first decade of the new century, with the popularity of idol drama in Taiwan Province Province, Happy Lemon? 、? Coco? One after another, a little? They also entered the Shanghai market on 20 1 1. They are called the second generation milk tea, but compared with the first generation milk tea, they are basically in the iterative category of product and brand upgrading, but their business model remains unchanged.

Xi Tea, which was born on 20 12, and Lele Tea and Modern China Tea Shop, which were later financed, really opened the curtain of capital admission. With the help of the take-away platform, milk tea began to be considered as the next traffic battlefield. For a time, baristas and hotpot chefs also cut into the market. However, under the impact of new retail, there are still a number of milk tea brands sticking to the so-called old business model, such as? A little? The brand represented by Taiwanese enterprises chose low-key and steady. Then, in the context of technology and capital invading the battlefield of milk tea, what is the point? What about gains and losses?

The temperament of Taiwanese enterprises, from the point of view of merchants, is completely different from any mainland milk tea franchisee. It has a very strong color of Taiwan Province Province, showing low-key and restraint from beginning to end, and has an outdated slow rhythm. There is a very simple way to judge whether it is really a little bit of official website, and that is to see whether there are pop-up advertisements and propaganda to induce joining on the website. In the real official website, the joining information is not highlighted, but juxtaposed with other brand information. There is only one email address, and all consumer feedback and joining contact are completed by email. All the information that franchisees should know is described in very precise, clear and detailed words. This is rare and inappropriate in an era when pictures and short videos are popular.

In the choice of franchisees, a little bit is also very fine and strict. Generally speaking, the little requirement for franchisees is between 25 and 35 years old, with a certain capital threshold and store operation ability. And repeatedly stressed that franchisees can not be entrusted as investment, they need to be the store manager in person and accept the management of the headquarters. In official website, a detailed application form was found in the investigation of commercial streets, which has very detailed requirements on the qualifications of franchisees, industry observation, preliminary preparation and brand matching. So what about Hi Tea, Lele Tea and Modern China Tea Shop? Cann't get rid of it A little bit.