English students majoring in marketing mainly have four employment directions, namely marketing planning, customer service representative, sales representative and sales engineer.
First, the British marketing professional employment direction-marketing planning
Marketing planning is to design and plan the code of conduct, objectives, strategies, implementation plans and specific measures of marketing activities of enterprises in a certain period on the basis of accurate analysis of the internal environment of enterprises and effective use of business resources. The essence of marketing planning is to achieve psychological communication with consumers through various forms and media platforms in order to achieve the purpose of sales.
Second, the employment prospects of marketing in the UK-customer service representatives
Customer representative services are generally responsible for collecting, managing, analyzing and applying customer data, and supporting marketing, sales and service. Specific services include: analysis/data mining services, data preparation and strengthening, promotion management/execution, customer-centered data warehouse development, customer data integration services, and customer data analysis services.
Graduates majoring in marketing have a good innate advantage in this kind of service, because they have two magic weapons: familiarity with the market and professional knowledge.
Third, the employment prospects of marketing in the UK-sales representatives
Although the position of sales representative is not high, it is very important for channel providers because they hold all kinds of resources that channel providers dream of. For example, in the approval of special orders, the sales representative has the right to decide whether to approve three or four points of the channel. Even if the higher approval authority lies with a higher-level manager, it is often the sales representative who plays a decisive role. Because senior managers have to deal with so many special orders every day, it is impossible to verify them one by one, mainly by listening to the opinions of sales representatives. In the fierce competition, the advantage of one or two points often determines whether you can win the order and make a profit. So this is also a good development direction.
Four. The Employment Prospect of Marketing Major in Britain —— Sales Engineer
Sales engineer is a senior sales talent who can independently manage and plan the regional sales and marketing of goods. With extremely high market experience and keen market observation and analysis ability, it is required to be able to independently manage the sales of commodities and engage in the position of commodity sales planning.
How do sales engineers come into being? In sales activities, the single sales amount is large, the products and services sold are more complicated, and the technical parameters of the same type of products are quite different. Sales methods are mostly factory direct sales or joint local agents to face customers. The comprehensive quality of sales staff is required to be higher, with professional technical knowledge and strong market development and sales ability. The user's purchasing process is complicated and the purchasing purpose is rational. Users generally pay more attention to after-sales service, and some will bid. The sales engineer aiming at this sales model was born.
For this profession, children's shoes majoring in marketing should not be unfamiliar. In this position, you can almost maximize the professional knowledge you have learned in school. For people with career dreams, sales engineers are a good choice.