Many take-away companies will always encounter customer complaints and bad reviews that the pictures are not in line with the real thing, because customers see that the goods that take-away stores expect to receive are too different when they choose to place an order. Every time I see such a bad review, it is difficult for many businesses to call directly! ! The main reason for this kind of bad review is that the expectations of the pictures for customers are too high. Customers will naturally be disappointed when they see the product, if it is not as good as expected. There are the following situations in the pictures of dishes that expect too much from customers: (1) The dishes are inconsistent in weight. There are 6 chicken wings in the picture, but only 2 in kind. (2) The proportion of ingredients is inconsistent. There is a lot of meat in the picture, but there is no real thing. (3) Inconsistent ingredients. There is no coriander in the picture, but there is coriander in the object. (4) Inconsistent handling of ingredients, chicken wings are cut in the picture, but the real thing is not cut. (5) The color of the ingredients in the later period is distorted, and the appearance of the picture is too different from the real thing. (6) The picture is too exquisite, the five-star hotel has a style of painting, and there are snacks on the physical roadside stalls. (7) The shooting environment and scene deliberately pursue artistic conception, which is too different from the real thing, causing a huge psychological gap to users. How to prevent this kind of bad review? (1) Take photos in kind and serve by fax. High-fidelity pictures of dishes can prepare customers psychologically, and it is easy to estimate how many dishes are needed for a meal. High-fidelity pictures will also leave a reliable impression on customers. This is not to say that the weight must be enough, but to prepare customers. The picture is obviously three chicken legs. The customer was worried about not eating it, so he called a friend. There was only one result. If customers must use bad reviews to alleviate it, you say it's unfair. (2) Mastering photography skills: ① Don't deliberately increase the weight or quantity of some ingredients for the sake of beauty, or change the taste and ingredients in the pictures of dishes to ensure the authenticity of dishes. Take chopsticks, magazines, mobile phones, pens and other items with uniform specifications as a reference, so that customers can have a rough estimate of the weight of the dishes. The dishes in the picture should be completely exposed and not cut off, so as not to make customers lose sight of the weight of the dishes. (3) Don't change the color of pictures and dishes excessively for good looks. ④ You can simply set and render the atmosphere, but don't exaggerate the shape of the dishes. It is best to ensure that the pictures are clear, true and clean. (3) What if there is a bad review? When customers in the store complain that the pictures of food and beverage are inconsistent, they should immediately remove the problematic food and beverage from the shelves to avoid the same situation, and modify the food pictures and words (including remarks). Bad review type: universal template. Dear, thank you very much for finding our problem, because our work is insufficient and we can't bring you a good dining experience. We are very sorry about this! We will take effective measures to improve and look forward to your next order!