The same city search store network suggests that you: before choosing a site, to understand your product positioning, who is the consumer population?

When it comes to product positioning, it is the attributes of the products you sell are categorized and positioned to anchor the consumer population.

such as: duck neck, desserts, milk tea, flower armor rice noodles, skewers and other snacks and so on, this type of product belongs to the leisure, young people.

Most of our consumer groups are young people, then we choose the store preferred should be around the shopping mall, snack street, pedestrian street, near the school.

If it is a traditional restaurant and so on, most of the consumer groups for the surrounding stable households or office workers, then the site is suitable for selection in the middle of the neighborhood concentrated in the street residential basement or stores, business districts, neighborhoods, near the office building.

The same city search store network summarized three question marks: what to sell? Sell to whom? Where are the people?

Clearly answered these three questions, our site selection is also clear.

Two, store analysis:

The same city search store network suggests that we examine the store, to do three observations:

(a) Observe the frequency of people passing through the store, that is, the flow of people. Catering is generally a pre-dinner node to observe, such as before and after 12:00 noon, before and after 18:00 in the evening.

(ii) observe the right and left next door store or the whole street industry differentiation. If you do catering, we know that the meal belongs to the industry aggregation business industry. But right and left next door is engaged in hardware plumbing pipe, building materials and home furnishings belonging to the industry is too differentiated, not suitable for opening a restaurant; if the right and left next door is fresh fruit, small and medium-sized supermarkets, recreation and entertainment industries can be complementary diversion.

(C) observe the accessibility of transportation:

1, site crossroads or three-way intersection, the store has two sides of the street, which is the most ideal location. Such a store, improve the degree of attention, and can be set up on both sides of the door, so that customers are more convenient to enter, is what we often say the golden corner of the silver side of the Golden Corner double storefront, belonging to the scarcity of resources, meet decisively take!

2, the face of the store, to try to face the direction of the main flow of customers to the direction than the direction of the flow of customers to go to be good.

3, on both sides are stores in the pedestrian blocks (streets and alleys) street stores, choose the best location of the golden mean, such as in the pattern and area of the same row of stores, do not choose the most two stores (except convenience stores), do not choose the most middle of the store, you should choose the two ends of the second three stores to the middle of the store near the side of the location.

4, the entrance to the main road for the main road, more than four lanes in both directions, the middle of the isolation zone, the inconvenience of crossing the road, more than fifty meters from the intersection, the speed of traffic is relatively fast and can not be parked, the entrance to the sidewalk is too wide (more than 5 meters), or too narrow (less than 2 meters), will affect the food and beverage stores of the clientele, the ease of transportation is low, it is not recommended to choose. If there is a certain size of residential group or commercial area behind the store, it can also make up for this defect, optional.

5, the doorway for two lanes or not set up a solid yellow line in both directions of a lane, there is no barrier in the middle of the traffic is slow, from the intersection within 30 meters, the doorway sidewalks in more than 3 meters, for a better location, high traffic convenience, it is recommended to choose.

6, near the bus station, is a better choice, you can take public transportation to and from the source, set up some fast and affordable snacks store.

7, shopping mall stores, stores at the elevator may not be good, customers are here to shop, always have to shop it, so it is recommended to choose the middle, corner stores, but do not choose a dead end.

8, the bottom of the neighborhood, if it is relying on the crowd within the district to spend, to choose the main door near the flow of people, pay attention to the main door of the flow of people, the main door of the district may not be the main door of the flow of people, to observe the separation. If it is both the consumption of people in the district and the street traffic, the combination of the above considerations.

9, commercial district/walking street, preferably in the direction of the flow of people and the central area of the stores, the direction of the flow of people to do department stores, small goods sales, snacks and so on.

The same city search store network site selection mnemonic

Golden corner, silver side of the garbage waist, dead end store can not be.

The footbridge stalls and lanes, blocking wealth blocking luck blocking customer flow.

The best flat street in front of the door, high stairs in front of the store to reduce points.

The flow of people is not equal to the flow of customers, and the busy street is not equal to the busy store.

Low rent, high transfer, bite the bullet, can operate, is not easy to invest.

High rent, low transfer, short-term lease sub-commercial area, there is a risk, to be controllable.

Commercial district, consume much gold, community stores to center.

Yin and Yang streets to be clear, the west sun store to be cautious.

Similar brands strangling throat, super negative one can not walk.

Shaped stores should be chosen carefully, and community stores should be taken care of.

The neighboring commercial and residential forms, the customer cross is the most appropriate.

The store's past life and present life, the reason for changing hands should be more serious.

The store front is not to be covered, and it is prudent to be less than 2.5 meters.

The property rights of the store should be clear, and the signing of the right to see the landlord.

Three, store evaluation:

The most important point of catering site selection is to find the property management office to make clear that this store can not do catering, whether the fire can be passed, with or without natural gas and water. Remember that the property is not the landlord, the landlord told you may not be accurate, he is to rent out the store. Otherwise, the contract is signed, the rent is paid, and even the store is decorated, but found that there is fire or other qualifications (license, environmental health, etc.) can not pass the "hard", it will be a problem, the loss of a large.

When we find a store, how do we assess whether it is suitable for us to open a store?

The same city search store network suggests the following four aspects to consider.

(A) storefront conspicuousness, normally a good storefront should be able to see from all directions at a glance, that is, we are commonly known as the Golden Horn. So pay attention to the isolation zone in front of the storefront, greenery and other shelter.

(ii) Convenience of arrival, it is easy to get to the location, a direct route can be reached. For example, your store is on the roadside, but there is a barrier in front of your front door, and you must walk around the intersection 50 meters away, which is an obstruction.

Is there an obstruction? Does it need to be turned back? Is it possible to stop when passing by? These are all elements to consider. At non-directly accessible store locations, it can easily happen that customers are stopped by other stores on their way to find them.

(3) Availability, is the nature of the house for commercial use, and can you apply for a business license?

Some stores are converted from the first floor of a residential house, which belongs to residential use. When you open a store in such a place, there is always the risk that it will be shut down. For example, the restaurant must also have an environmental protection department license, health permit, etc., which are subject to particularly strict regulations. There must be a real estate license, which is the most basic guarantee. Especially the second landlord transfer, often many pits.

When choosing a store with a second landlord, be sure to communicate with the landlord to confirm the contract and the property license to prevent fraud.

If there is a residential building upstairs be sure to call the Trade and Industry Bureau and ask if the store location can handle the restaurant business license. And for new shopping centers must need a fire inspection certificate to be legal. As well as whether there is a lease right, how long the lease period.

(d) a store can do the basic conditions of catering specifications to have water, electricity and gas , whether the back kitchen can be installed smoke exhaust channel? Area according to the business format to choose.

Four, store type

Street store, shopping mall store, community store advantages and disadvantages

The same city store network reminds: store type is not the same, the advantages and disadvantages of different, different business models, you can be pondered to understand!

(A) street store

such as fork in the road, the main road side, auxiliary road side and other areas.

Advantage: high traffic flow, high foot traffic.

Disadvantages: (1) relatively high rent costs; (2) lower rate of accurate customer base; (3) poor arrival convenience; (4) visual presentation, such as the degree of eye-catching door, floor posters, water signs can be placed, hawking sound and other requirements are high.

(B) shopping mall store (store in store)

such as Wanda Plaza, Wanxiang City, Joy City and other commercial complexes, the store is mostly selected in the area of the negative layer or 4-6 floors.

Advantage: more foot traffic, and mostly food, clothing, shoes and bags, daily necessities, entertainment.

Weaknesses: (1) can only be used as a casual large-scale catering, generally operating high-priced food and beverage, can not do cheap snacks; (2) with the formal/casual dining competition, the pressure is great; (3) rent is more expensive or the operating commission is too high, the operating cost is large.

(C) community store

Subdivision around the neighborhood, around the food market, etc..

Advantage: low operating costs, dense regional population, accurate customer group positioning, easier to cultivate repeat business.

Weaknesses: (1) the target customers are mostly fixed population, the sales increase is not large; (2) to home-cooked food, cheap snacks, special diet; (3) efforts to improve their quality and service, improve competitiveness, and retain repeat customers. Community merchants can't get repeat customers will be a dead end.

Fifth, the evaluation of the business district:

Site selection is the business district, the business district determines your source of customers

(a) store if you choose the shopping malls, groups of office buildings, pedestrian streets, etc., this kind of business district has a large amount of foot traffic, purchasing power, brand publicity is high, but pay attention to the high cost of its rent, and the product bias is very large, where the operation of the low price of the Catering is generally difficult to survive.

(2) store if selected in the resident population density of high places, such as the old city, high occupancy rate of commercial and residential areas, near the food market, this kind of business district consumer groups are relatively stable, easy to accumulate repeat customers, consumption theme is obvious, store rent is moderate. It is important to note that there are limitations to the promotion of the brand, and there are more in the same industry.

(3) store in the proximity of the population gathered in places such as parks, institutions, railway stations, bus stations, etc., this kind of business district has a large flow of people, for the brand's publicity and promotion of high, but note that the target customers are fewer, the source of customers is not very stable.

(d) store in a convenient place such as bus stops, food markets must pass, large and medium-sized schools nearby, this kind of business district has a large flow of people, easy to match the product, the clientele is relatively stable, the purchasing power is also relatively strong, but there is a little limitation on the brand's publicity.

The same city search store network to remind you of the caveat:

Now many stores upstairs have residential buildings, and now China's management of environmental protection more and more, coupled with the creation of many cities will be elected to the national civilized city, then this year on the catering license and other impacts are also very large, so if you choose to store upstairs with residential, then you must call before signing the rental contract to go! Bureau of Industry and Commerce or run a trip yourself, the location of the store you choose (photo) so that the Bureau of Industry and Commerce to check whether you can apply for a catering class business license, many people will have a misunderstanding, that is, to see the next door or so there is a catering business, mistakenly believe that this place is available, in fact, not, because the policy changes year after year, other people may be the previous for the historical problems, so it is recommended that you must call or run a trip to Confirm clearly in the signing of the contract.

Six, sign the contract notes:

(a) property rights clear, the property rights of the house, this store in the end can be leased normally?

(Is the property right belonging to the clear? Has it been mortgaged? (Pledged and other matters)

(ii) deposit, deposit (as long as the money must remember to leave a written receipt or contract)

Many people in the store after looking at, want to rent, just "want to rent", not finalized, but afraid of other people to rent their own rental can not be, this time it will be some money to the landlord, the money we commonly referred to as the deposit, the money is the landlord, and the landlord will not be able to rent. This money is commonly known as a deposit.

So many people don't realize that there is a big difference between a deposit and a down payment in the law.

Deposit: It is not 100% sure whether to rent the store or not, no contract has been signed, there is no nail in the coffin.

Down payment is the money paid for the booking, is a means of payment of the parties, just unilateral behavior, does not have a clear nature of the guarantee, which is in the contract is concluded or in the performance of a certain amount of money paid before as a guarantee of the way, has a certain legal effect.

If the tenant is in breach of contract, is not entitled to demand the return. If the landlord defaults and rents the store to someone else, not to you, the tenant is able to ask the landlord to double the return.

Down payment: fixed, that is, the contract has been signed, nailed on the board, on both sides are mandatory binding,

Down payment is a party to the contract according to the agreement of the contract, paid in advance to the other party a certain amount of money to ensure that the contract is fulfilled, it is as a guarantee of the debt and the existence of the security. In the contract, as long as the agreement of the deposit clause, if a party default are liable for damages equal to the amount of the deposit. In other words, if the party who pays the deposit defaults, it loses the ownership of the deposit, and the deposit goes to the party who receives it. If the party receiving the deposit defaults, the deposit shall be returned double. This deposit to ensure the performance of the contract is called the deposit penalty. In the sale of commercial properties, the deposit penalty also applies.

The same city search store network remind: deposit and deposit only a word difference, but in the legal nature of a world of difference. The deposit is not a standardized concept, in law, has the nature of an advance payment, the role of secured claims, the contract, if written "deposit", a party in breach of contract, the deposit is only as a house against the payment, the other party does not have the right to ask for its double return, can only get the original amount, rather than double the return.

(3) whether you can sublet, transfer

Because most landlords (most of the shopping malls, commercial street landlords) will stipulate in the contract that the lease expires before, is not transferable to the outside world. So when you sign the contract, you must read it clearly, whether it can be transferred. Because this involves the future tenant's own interests.

The same city store network reminds: entity business investment is large, not easy to operate, must strive to write clearly in the contract: can be transferred / sublet.

(D) the lease period and the renewal of rent increases to be clear

Many people in the signing of the rental contract, may be rented for three or five years, but the rent is paid on a yearly basis, but did not make clear the second year, the third year of rent increases.

Normally, if you do well in the first year of business, or the surrounding business district to do up, the first thing the landlord is to increase the rent, in order to avoid the emergence of these problems in the future, we signed the contract for the first time should be agreed to clear the issue of rent increases year by year increase in price.

The same city search store network suggests that you make clear the following three issues:

1, the lease period, the three and a half years of rent increase rate of increase issues to be written clearly, don't be too much trouble.

2, the three and a half years of the lease period, to renew the lease price increases also write clearly.

3, for various reasons (under what circumstances?). Such as a large area of the business downturn, the overall downturn in the business community downturn, the impact of the epidemic and other reasons, you can negotiate a rent reduction) to reduce the rent, how to write a clear method of reduction.