1. Marketing scheme of hotel rooms and conference rooms ~ urgent ~ kneeling down for help ~ 2. How to conduct product marketing in Zhangzhou five-star hotel ~ 3. Our hotel has conference rooms to rent, so how can we promote the conference rooms of our hotel? 4. Conference marketing seminar scheme 5. Hotel marketing scheme ~ urgent ~ kneeling down for help

It's good to have foreign customers! Individual customers should be well grasped. In order to increase the number of customers, they can take the initiative to attack, list the company line numbers and government organizations around them, take the initiative to sign preferential contracts with other doors, and establish their own contracted customer base.

the development of conference groups and tour groups should also be carried out by special personnel in the form of projects.

the consumption level developed by customers must be consistent with the hotel level! So that guests can accumulate.

we must master the internal management and service level! This is the basis of business development.

how to carry out product marketing in Zhangzhou five-star hotel

The product marketing scheme of Zhangzhou five-star hotel is as follows:

(Marketing types of one-five-star hotels. The first kind of individual marketing. The biggest potential consumer group in hotel marketing-individual customers. This part of the consumer groups can call the hotel to book rooms; You can also book a room online through the hotel official website; In recent years, influenced by OTA, customers can make reservations on third-party platforms such as Ctrip, eLong, Expedia and Agoda. You can also book a room through a travel agency; It is common for company guests to make reservations. The second kind of team marketing. Team sales account for a large proportion of hotel performance, and make a major contribution to the sales performance of hotel rooms in off-season. Take Shangri-La team reservation in Dalian as an example. In peak season, the team reservation is mainly based on travel, and the room of the team in peak season needs to be booked in advance. In the off-season, the team reservation is mainly for the company team to hold meetings and need accommodation. Compared with the housing rate in the peak season, the housing rate in the off-season will drop by at least 21%. The third kind of banquet marketing. It is called the most profitable marketing in high-end hotel marketing. Take the banquet sales revenue of Shangri-La Hotel in Dalian in September as an example. In September 2117, the banquet revenue was 28,676,516 yuan, an increase of 6% over the same period in 2116. Income includes three sources, social organizations, wedding banquets and banquet income of the team. The fourth kind of conference marketing. The conference hall occupies a large area in the hotel infrastructure. Meeting rooms and multi-function halls are also the selling points of the hotel. In order to improve the facilities, the hotel will regularly maintain the conference hall to attract more consumers who buy conference venues.

(second, the marketing channels of high-end hotels-taking Shangri-La Hotel in Dalian as an example. Guests can choose to stay in Dalian directly at Shangri-La Global Reservation Center, or make reservations through official website, VIP Golden Ring Club and official WeChat public platform. Company agreement booking, every year, local companies will sign an agreement price with the hotel, and company employees can enjoy the agreement price when they travel. Third-party reservation platform reservation. Among the nearly ten OTAs that cooperated with Shangri-La in Dalian, Ctrip, which has the highest order rate, also has eLong and Agoda. According to the relevant policies, qualified travelers will also accumulate different amounts of air miles according to the length of their stay in the hotel. In addition, there are travel agency team reservations. It is divided into a large number of room reservations, individual or a small number of small group reservations. Such as Dalian CTS.

Our hotel has conference rooms to rent, so how can we promote the conference rooms in our hotel?

1. Determine where the potential customers are according to the conference room size, facilities and supporting facilities provided;

2. Make a targeted marketing plan, and then practice, test, optimize, practice and optimize to form your own profitable marketing system;

tell me your advantages, and what are the characteristics that distinguish it from other hotel meeting rooms? What can you give to customers? In addition, look at who already has your prospective customers, and it will be better to find him for cooperation, and you can find customers and close deals faster.

conference marketing symposium scheme

The marketing symposium is about to start? Have you made the relevant plan? This article is my carefully edited conference marketing symposium plan, hoping to help you!

conference marketing symposium program 1

1. purpose of the conference: through this investment promotion conference, the intention of participating dealers to cooperate with the company in time is reached, paving the way for starting the market.

second, the theme of the meeting: advocate health, create excellent products and lead a win-win situation.

III. Meeting time: from October 5 to October 7, xx, report in the afternoon on the first day and have a formal meeting at 8: 31 am the next day.

IV. Participants:

1. Government leaders, including government leaders, President of Household Electrical Appliances Association

2, leaders of Konka Group, leaders of kitchen and bathroom division, representatives of technical department, representatives of quality department, national regional managers

3, national distributors

4, conference staff: members of preparatory group, dispatching group, logistics group, reception group, transportation group and on-site planning group

5. Meeting place: tentatively designated "secretarial work" hotel.

2. Before September 21th, the Marketing Department will submit the draft Investment Promotion Conference Plan, which will be discussed by the preparatory group and approved by the General Manager.

3. From September 22nd to October 5th, regional managers will issue Invitation for Investment to other well-known distributors of household appliances and national chain sales enterprises such as Gome and Suning.

4. Make sure the meeting address and the list of participants (government agencies, media and industry personnel) before October 1.

5. A master of ceremonies group is set up within the company or a professional master of ceremonies company is invited to take charge of reception.

6. Division of labor (see Table 2

for details). Complete the 5s work at the company and factory site, and complete the procurement of related reception items and information transmission before October 4, 11.

8. Before October 5th, 11, the marketing manager shall be responsible for the expense budget of the whole investment promotion meeting, which shall be submitted to the marketing director for review and signed by the general manager.

VII. Meeting date (11/16

1. Specific meeting process (see Table 1 for details;

2. See Table 2 Description of Division of Labor and Responsibilities for the work contents and requirements of each group;

VIII. Closing period of the meeting (11-17

1. Cleaning up the meeting site;

2. Settlement of expenses with the hotel;

3. Show the dealers around the company and the production site;

3. After the meeting, each regional manager is responsible for the investment negotiation of regional distributors and the assistance for the return trip.

IX. Summary period of the meeting (17 October

1. Summary of the work of the investment promotion meeting

2. Work plan and objectives for the next period

Table 1:

1. Agenda of the meeting

Speech on date and time items/ Notes of person in charge

11.1512: 11-18: 31, guests reception group

18: 31-21: 11, dinner logistics group

11.167: 11-8: 11, breakfast logistics group

8: 11-8: 31, participants enter the reception group to broadcast company advertisements. Introducing the opening music of the guests

8: 51-9: 15 Speech by the representative of Household Electrical Appliances Association

9: 15-9: 15 Welcome speech by the president of the group

9: 15-9: 45 Keynote speech by the general manager of the company (the general manager of the company's vision and development planning plays ppt speech

There will be a break from 9: 45 to 11: 11. Monitor and broadcast PPT

11: 41-11: 11 new product unveiling ceremony, announcement of ordering policy, unveiling guests

11: 11-12: 11 group discussion, regional sales managers

12: 11-13: 31 lunch and rest time logistics group

13: 31-14: 11. Announce the highest order prize and the exciting background music of the awarding host

15: 31-15: 51, announce the list of agents and issue the certificate of agency, and the host and awarding guests will play music. Pay attention to the atmosphere, the interaction between the awarding guests and the agents

15: 51-16: 31, the representatives of the agents made speeches and made decisions (2 speeches

16: 31-17: 11, group photo group

17: 11-18: 11, group visit to the factory marketing director

18: 11-11. Lucky draw logistics group

11.177: 11-8: 11 Breakfast logistics group

Check out before 12 noon, return logistics group, transportation group

II. Meeting discipline and warm tips

Meeting discipline

1. Participants must be polite, pay attention to gfd, keep clean and decent, and behave in a civilized way;

2. During the meeting, you shall not be absent, late or leave early, and you shall not leave the meeting halfway;

3. Turn the mobile phone to a silent or vibrating state during the meeting. Smoking, talking loudly, whispering, dozing off or answering the phone are prohibited in the meeting room. Please solve important matters during the meeting break or after the meeting.

4. Participants are not allowed to do chores unrelated to the meeting, and they are not allowed to walk around at will;

5. Don't disturb the normal order during the break, and don't make noise or play loudly;

6. Please take good care of the facilities in the hotel. Don't scribble on the desks in the meeting room, and don't throw up or throw things around, which will damage the meeting environment.

7. Keep personal property by yourself, lock the door when people leave the locker, and carry valuables with them;

8. Any damage caused to any articles or facilities of the hotel shall be compensated according to the price;

9. Participants are not allowed to disclose meeting secrets, keep meeting materials properly, and are not allowed to disclose meeting contents to irrelevant personnel.

Tips

1. The regional manager is responsible for the business negotiation, tracking and other matters of the regional agents;

2. The product exhibition hall was set up at the conference site to display Kangjia's new products. The unveiling ceremony was held on the morning of June 6.

3. Breakfast, lunch and dinner will be provided during the meeting. Please bring your guest ID and meal _ with you when dining. The hotel will dine with your guest ID and meal _.

"Lucky Draw" activities and performances will be held during the dinner on April 6th. Please bring your guest ID card and participate in the lucky draw with the number of the guest ID card.

5. During the meeting, for your personal and property safety, please cooperate with the meeting schedule, do not leave the hotel without permission, observe the hotel management system, and take good care of your personal belongings. If you need anything, you can contact the meeting group.

6. Contact list of the meeting group:

Contact telephone number of the contact person for organizing the project

Meeting coordination and coordination of all matters of the whole meeting

Meal and accommodation arrangement, Chinese food and dinner for all participants (including the number and place of meals, etc.), Arrange accommodation for all participants (including accommodation number, location, room arrangement, etc.

Follow-up of affairs during the conference organization meeting, arrangement of picking up and dropping off vehicles for participants, reservation of return tickets

Conference budget scheme

1. Transportation expenses, which can be subdivided into:

(1. Transportation expenses from the departure point to the conference place-including flights, railways, highways, passenger ships, And the transportation from the destination station, airport and wharf to the accommodation

(2) Transportation expenses during the meeting-mainly transportation expenses at the meeting place, including transportation from the accommodation to the clubhouse, transportation from the clubhouse to the dining place, transportation from the clubhouse to the business communication venue, transportation for business investigation and other scheduled transportation that may be used by the participants.

(3) Farewell traffic and return traffic-including flights, railways, highways, passenger ships and accommodation to the airport, station and Hong Kong Stock Connect.

2. Meeting room/hall expenses

can be broken down into:

(1. Rental of meeting space-Generally speaking, the rental of the venue already includes some common facilities, such as laser pointer, sound system, tables and chairs, rostrum, whiteboard or blackboard, oily pen, chalk, etc., but some unconventional facilities are not included-such as projection equipment and temporary facilities.

(2) Rental expenses of conference facilities-This part of the expenses mainly refers to the rental of some special equipment, such as projectors, laptops, mobile simultaneous translation systems, venue display systems, multimedia systems, video recording equipment, etc. When renting, a certain use deposit is usually required, and the rental expenses include the technical support and maintenance expenses of the equipment.

it is worth noting that specific requirements should be made for various performance parameters of the equipment when leasing (usually, professional conference service companies can be consulted to obtain the most suitable cost performance, otherwise the meeting may be affected.

in addition, the rental prices of these conference facilities may vary greatly due to the different brands, places of origin and old ones.

(3) venue layout fee-generally speaking, this fee is included in the venue rental fee if it is not a special requirement.

if you have special requirements, you can negotiate with professional conference service providers.

(4) Other support expenses-these usually include advertising and printing, etiquette, secretarial services, transportation and warehousing, entertainment and health care, media, public relations, etc.

since these supports are temporary, if the conference organizers look for support from these industries separately, the cost may be higher than the market price. If professional conference service providers act as agents, they will get support with relatively low price and professional service.

for these individual service support, the organizer should specify the requirements as much as possible and sign a separate service agreement.

3. Accommodation expenses

Accommodation expenses should be very easy to understand-it is worth noting that some of the prices in the accommodation expenses are full prices, and some of them need to be subject to additional government taxes.

for meetings, accommodation may be one of the main expenses.

finding a professional exhibition service provider can usually get a better discount.

The normal accommodation fee is not only related to the star standard of the hotel, room type and other factors, but also related to the open services in the room, such as long-distance communication, washing and changing, mini-bar drinks, one-time laundry, Internet, fruit provision and other services.

the conference organizer should specify the service items and scope that the hotel should close or open.

4. Food and beverage expenses

The food and beverage expenses of a meeting can be simple or complicated, depending on the agenda and purpose of the meeting.

(1, breakfast

Breakfast is usually a buffet, of course, you can also eat around the table, and the cost can be calculated according to the number of people (but considering the particularity of meeting dining and the preparation of raw materials, the estimated number of people eating should not be different from the actual number of people eating, otherwise the restaurant has reason to refuse to settle the account according to the actual number of people eating-and charge the fee according to the predetermined number of people instead

(2, Chinese food and lunch

Chinese food and lunch.

if the organizer wants the drinks to be purchased by himself rather than provided by the restaurant, the restaurant may charge a certain amount of service fee.

(3. Drinks and service charges

Usually, if you eat in a restaurant of a high-star hotel, the restaurant refuses the organizer to take drinks out by himself.