Tanabata traditional cultural activities plan collection 1? Lantern Festival is one of the important national traditional festivals in China. In order to protect and inherit this intangible cultural heritage, give full play to the carrier role of traditional festivals in promoting the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, educate and guide the people to establish a correct concept of marriage and love, and promote family harmony and social harmony, Huiquan Community decided to carry out the publicity and education activities of "Our Festival". Love is on Qixi. " The specific implementation is as follows:
? I. Guiding ideology
? Deepen the theme activities of "Our Festival" and carry out the theme activities of "Our Festival Qixi" around the construction of the socialist core value system. Guide people to know, respect, inherit and carry forward the tradition, promote the healthy growth of modern family values, and form spiritual strength and spiritual ties of unity and harmony in community areas.
? Second, the theme of the event
? With the theme of "Civilized Tanabata, Happy Home", guide residents to deeply understand the charm of traditional festivals in China.
? Third, the way of activities.
? This "Tanabata" traditional festival mainly focuses on publicity and education. Through community bulletin boards, building windows and other means, the traditional festivals in China are publicized to help residents understand the origin and activities of traditional festivals in China.
? Three. Time and place of activity
? Activity time: August 20xx 13.
? Venue: Huiquan Community.
? Four. Activities require
? 1, Huiquan community should pay more attention to it, actively organize and arrange the implementation of activities, and do a good job in personnel deployment to ensure the smooth development of publicity and education activities.
? 2, community work to do publicity and education activities, do a good job in the preparatory work, do a good job in the preparatory work for publicity and exhibition boards and other activities.
Highlights of Tanabata traditional cultural activities planning II? Valentine's Day on Qixi is the most romantic festival among the traditional festivals in China. For savvy businessmen, it is natural not to miss such a good promotion opportunity, so a series of Qixi Valentine's Day promotion activities are staged wonderfully, adding a fiery atmosphere to this mysterious and beautiful Valentine's Day. Then, how should online shop owners try their best to grab traffic and sales and wait for opportunities to make huge profits?
? I. Precautions for Promotion Activities
? Time limit for promotion; What is popular now is that there are time limits for promotion, such as the first day of promotion, the consumption period of festivals, limiting consumption time to encourage consumption, and meeting the needs of promotion within a fixed time.
? Popularize quantification; It is also a common practice to specify the quantity of products to be sold, but in the promotion activities, this practice is not very good and easy to be competitive.
? Promotion characteristics; Everyone has their own promotional characteristics, such as national characteristics, so it is necessary to clearly set up a banner of characteristics in gifts, packaging, discounts, gifts and concessions, and do the special promotion to the end to distinguish the unified pattern of Qixi.
? Promotion objectives; The goal of promotion is to set the promotion within a certain range, which is convenient for consumers to choose. It is also a process of sorting out sales. Finding your own and choosing your own is the best promotion effect.
? Promotion atmosphere; It is very important to control the promotion atmosphere. Generally, in the middle of festivals, the atmosphere is relatively unified, represented by celebrations, but it can be different on different occasions or different products. To show a positive promotion atmosphere, it is mainly manifested in the personality in the promotion atmosphere, such as emphasizing the promotion means and ignoring the product function, emphasizing the promotion gift and ignoring the promotion promise.
? Second, the promotion skills
? 1, only do online shop theme logo.
? I believe that people who are a little more careful will find that every holiday or major event, Baidu and Google will do special LOGOs. Even if your website is full of holiday features, it will attract more people's attention. So, the first step, you can design a Valentine's Day logo like a big website.
? 2. Set a special topic for Valentine's Day
? Collect articles related to Valentine's Day online and do some self-study. The most important thing is to create more original articles. When your Valentine's Day topics are rich enough and original enough, it will definitely bring huge traffic. Plan the online store's Tanabata activity plan. For example, Yi Xi. The com of Golden Abacus also produced a special topic during the Spring Festival, which achieved similar results and achieved good results.
? 3, Valentine's Day picture optimization
? Baidu and Google, the two mainstream search images, have a lot of traffic. You can put more exquisite and original Valentine's Day pictures on the website. It's best to watermark all the pictures and reprint them immediately. Look at your website.
? 4. Online shop promotion
? A. Skillfully use custom expressions
? This is a trick of holiday online marketing. Custom expressions are made into animated pictures of gif, leaving their own website names or web addresses, which are also spread through instant messaging software such as QQ and MSN.
? B. Greeting cards to convey feelings
? It is very interesting to send greeting cards to your users on Valentine's Day. It is very important to pay attention to the contents of greeting cards, including names and signatures. Novel content can bring you unexpected results.
? C. Valentine's Day prayer dissemination web page
? This is the most commonly used form of holiday online marketing, and it is also the fastest and most direct form. It should be noted that web pages need to generate other people's names and greetings, and the effect is very good. This webpage can be spread by instant messaging software such as QQ and MSN.
? 5. Forum promotion is indispensable.
? Well-known emotional communities in China include some comprehensive entertainment communities, such as post bars. Identify the target group and make a good theme post, which will definitely cause the buzz of netizens and bring traffic.
? Third, the promotion plan
? Promotion plan 1:
? Reducing the price is the most practical and attractive promotion plan for buyers. Of course, price reduction is also skillful. First of all, we found a very popular product among our best-selling products. Of course, it would be better if it is suitable for couples. We can cultivate pricing skills in this way.
? 1. If your single product is sold between 30-50 yuan, the price can be set as 13. 14 yuan, which represents the meaning of a lifetime, plus the purchase restriction, each person is limited to 2 copies. At present, this scheme is used in my shop. )
? 2. If the price of your single product is around 30 yuan, you can promote it according to matching clothes, that is, 52.0 yuan or 53.0 yuan matching clothes 1 serving, which means I love you. I think what you mean (note: 1 matching clothes include 2 items). If your matching clothes can be wrapped in some ribbons, I believe it will be perfect.
? 3. If your single product price is in the range of 70-80. Can be set to 13 1.4 yuan couple package express. It is also very popular.
? 4, 100 yuan can choose 13 1.4 yuan scheme.
? Promotion plan 2:
? Cooperate with price reduction. It is also a popular promotion scheme at present.
? For example, if you buy 60 yuan, the price will drop to 52.0 yuan or 53.0 yuan.
? If the purchase price exceeds 150 yuan, the price will be reduced to 13 1.4 yuan.
? Promotion plan 3:
? Mysterious gift. Gifts must be novel and represent the feelings between lovers. It is better to have two gifts, one for a man and one for a woman. As for mysterious gifts, you have to go to the small commodity wholesale market to find small gifts for couples.
? You can also send plastic roses. If buyers buy a lot, they can send roses with gold-plated leaves, which are popular on Taobao, or acacia beans, magic beans, chocolates and so on.
? Promotion plan 4:
? Valentine's day gift packaging. This plan requires sellers to learn the packaging skills of products, buy some ribbons and gift boxes for hardcover, and must be packed in five-layer cartons after hardcover to avoid crushing your carefully packaged baby on the way. With such exquisite packaging, it is also very decent for the buyer to give it away after receiving it.
Tanabata traditional cultural activities plan collection 3? Activity theme:
? Love me, just "bubble" me.
? Activity time:
? February 14 to February 15, xx.
? Activity 1: Love "enters" the West Sea (30 couples)
? Activity time:14 (14: 00-16: 30).
? Rules of Activity: The starting point of love (starting line) is located at the mountain gate of the hotel, the distance from the mountain gate to the lobby is more than 700 meters, and the red carpet with a width of 1.5 meters is set on the roadside as the track.
? Prize setting: After crossing 2 14 meters, the staff at 2 14 meters will direct the player to make three turns in the same place, and you will get a mysterious gift without landing; After crossing 520 meters (I love you), the staff directs the contestants to turn around for 3 times, and they can get the couple package without landing. Just take the couple into the lobby and get the "Deluxe Honeymoon Room 1".
? Activity preparation:
? The staff will follow up and supervise the compliance with the rules of this section every 100 meters/person, especially the difficulties, and guide passing vehicles not to stop and block the road. The medical staff is on standby at any time, and the staff prepares water cups to provide pure water and towels for the players.
? Website layout:
? On the right side of the main road, a red cloth with a width of 1.5 meters is laid as the track, and in-situ turning and winning tips are posted on the ground 520 meters before 2 14 and the finish line.
? Activity 2: Catch the "chicken" by chance (15 couples)
? Activity time:14 (16: 45 ——17: 45).
? Women are hard to find. Seize the right opportunity is to seize happiness, seize the right "chicken" in the West Sea is to seize the food tonight!
? Activity description: The activity is divided into 3 groups with 5 people in each group. At the same time, the beautiful women left the live chicken in the designated area on the second floor, with five colors of cloth tied around the neck. The warriors are in a 2-square-meter chicken coop on the first floor, and their right arms are tied with cloth of the same color as the chicken necks in their partners' hands. Under the unified command, the beautiful women will fall together, and the handsome men will be successful if they catch the chickens of the same color within 5 minutes.
? Activity 3: Kiss Xihai (30 couples)
? Activity time:14 (19: 30-21:00).
? Today is our festival, passion is our endorsement, and kissing is a symbol of love for me. Let's start now!
? Activity setting: Long kisses usually appear at the wedding scene, and Xihai Valentine's Day will dub you. The wedding gallery is like the wedding hall, there is nothing wrong with it in the West Sea! Stand under the flower gallery of the hot spring hall and kiss for 2 14 seconds to send 1 hot spring tickets, and hug for 2 14 seconds to send 2 hot spring tickets.
? Activity 4: Love the wall forever.
? Activity time: 14 (20: 00-01point).
? Love should be kept in mind, and words should be written on the wall. Remember your vows and remember them in the new year!
? Activity setting: In the hot spring park, couples walk side by side, hand in hand, holding roses (it is recommended that travel agencies sign up for gifts), through colorful vegetable ponds, and walk to the "Love Wall" in Liu Fu Square. Couples put their roses in the basket in front of the love wall and write their sincere love vows on the love wall. Finally, the rose petals will be scattered all over Liu Fu Square (the ground will be changed into red fragments, and the Yuanyang pond will be filled with real petals), and the love wall will be covered with sweet words.
Tanabata traditional cultural activities plan collection 4? First, the activity time:
? XX，XX，XX，XX
? Second, the theme of the event:
? Meet the mountain and love this life.
? Three. Location:
? XXX tourist area
? Four. Activities and preferential policies:
? (1) Couples or couples who visit XX on August 16 will enjoy a 50% discount when staying in the couple's room.
? (2) Visit XX and take photos (mobile phones, cameras) at the scenic spots related to "love" as a souvenir. With the photos, you can get couples photos (free of charge), couples umbrellas or other souvenirs at the front desk of XX Hotel.
? (3) On the afternoon of August 16, at 16: 00x 17: 00, couples prayed at the Hajj Hall; (Couples participating in the activity can get a couple shirt by registering at the front desk of XX Hotel).
? (4) On August 16, at 20: 30 pm, a "couple interactive dance" and a bonfire variety show will be held in XX Passion Square (if the weather is bad, the "couple can sing if they want" interactive activity will be held in C Auditorium instead).
? (5) The final interpretation right of this activity belongs to XX Tourist Area.
Tanabata traditional cultural activities plan collection 5? This year's Valentine's Day added a bit of joy before the Lunar New Year. Xx Bank has launched the following activity plan to make this warm and romantic festival have more choices and make your Valentine's Day meaningful and colorful.
? (1) Cash 13 14.
? This Valentine's Day, you saved a 12725 for your lover. 27 yuan time deposit certificate. Because xx Bank rises 20% on the basis of the central bank's basic interest rate, you can get a 13 145 on Valentine's Day next year. 20 yuan's love promise takes a whole year to express that I love you.
? (2) The bright future after bank financing accumulation.
? On Valentine's Day, I will buy xx bank wealth management products with my lover. There are many terms to choose from and the income is stable. Love needs not only sweet words, but also a reliable future.
? Enjoy the golden light, there is no end to youth. Apply for xxXX card at XX bank outlet and enjoy 237 merchants 8-9. 50% discount! Dessert, catering, tourism, beauty, medical care and entertainment are six mainstream industries, with low prices every day, right beside you!
? (3)xxe moves and enjoys it.
? From now until X month of xx year, Postal Music Network will join hands with Postal Savings Bank to create a super activity of "xxe Move, Enjoy in My Heart", with half price every day, and 90 yuan will charge 100 yuan for phone calls and 1 yuan for holidays. There are also many prizes waiting for you, such as Apple's mobile phone, tablet computer and rechargeable card.
Tanabata traditional cultural activities plan collection 6? Xx is a traditional festival in China-Qixi Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. Today, especially in recent years, Qixi Valentine's Day has become a special festival for fashionable men and women to pursue fashion and express their love.
? With the rapid development of social economy, the pressure of life and work is increasing day by day, so that many people put their lifelong events after their careers and work, and the number of older unmarried people is rising. Most of these people have become the backbone of society, with stable jobs and successful careers, but due to their own and social factors, they still live a "free and lonely" life.
? "Looking for Fate on Tanabata, Feeling for Wuxi" held a blind date party, which was planned and undertaken by Wuxi Shang Qing Culture Communication Company. This activity integrates making friends, falling in love and entertainment.
? I. Purpose of the activity:
? Choose a spouse and love through fair, open and just organizational principles and free and romantic activities.
? Second, the significance of the activity:
? Through this activity, a large number of single men and women in Wuxi will have a good chance to get married. It can also improve the image and social influence of the organizers.
? Third, the theme of the event: Tanabata, love in Wuxi.
? Fourth, the activity organization:
? 1. Organizer:
? 2. Organizer: Wuxi xx Culture Communication Co., Ltd.
? 3. Media support: Wuxi xx
? V. Activity time: X month, xx day
? Location of intransitive verbs:
? Room 6x, Wuxi xx Building
? Seven. Participants and number:
? Requirements: 18 years old, with a total number of about 50 people, and the registration fee is 100 yuan.
? Registration place: 6x, xx Building, Wuxi
? Eight, blind date conference activity process:
? Opening music:
? (1) Looking for the Goddess in Your Heart-17: 30- 18: 30
? 1. Through the introduction of the guests, the guests choose their favorite objects.
? (Self-introduction is limited to 2 minutes/person. Female guests let male guests have a preliminary understanding through self-introduction, and male guests make choices. If only 1 male guests choose, the female guests agree, and the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )
Tanabata traditional cultural activities planning highlights 7? Activity theme: Love is in progress.
? Activity date: the sixth day of the seventh lunar month-the tenth day of the seventh lunar month
? Purpose of the activity: to publicize the new products in the square in spring and attract customers to shop in the square.
? Activity content:
? Activity 1: "Love Cupid"
? Set up a service desk in Plaza 2-"Love Cupid" (person in charge: xx), you can
? Get coupons for great happiness or luxury customers and get gifts. (Gifts: Best ID card for men and women, exquisite couple cup, cake towel)
? How to get gifts: consumers go to the square to spend money, or merchants give a "love train ticket" (only one person can use it on the day of the event), and consumers shoot balloons at the "love cupid" with the "love train ticket". There are prizes in the balloon. Xx is in charge of shooting balloons.
? Remarks: The service desk makes exquisite forms for the registration form.
? Time: 10: 00- 18: 00 (the front desk and gift show will be arranged before 10: 00).
? Xx is responsible for the site of this activity. Please notify xx in advance of personnel transfer.
? Activity 2: "Love beats again and again"
? Find some classic lovers' patterns and make a silhouette with kt board. At the same time, people are arranged to put on Mickey costumes (or angel costumes) and pose as lovers to take photos with the guests.
? Xx is responsible for taking photos on the spot, and xx assists. Anyone who holds a train ticket in the square can ride for free.
? Activity time: 13:00-20:00.
? Activity 3: "Because of love" (need to be hosted)
? 1. Love tacit understanding contest. Choose a few couples to compete.
? Gesture-guess (five chances, correctly entering the next round)
? Guess the other person's preferences (the host asks questions and prepares paper and pen)
? Deep kiss (lovers kissing), one side is holding a watch, and it is not allowed to look at the watch during the game. It is stipulated that 30.
? Seconds, the player estimates the time in his mind, and counts to 30 seconds, and whoever is closest to 30 seconds wins)
? 2. The first experience of love
? The man carried the woman around three times, put her down, and they ran to the opposite side together, took the balloon within the specified time, and won with the more.
? 3. Love song duet
? Guess love songs
? sing a folk song
? Propose on the spot
? Recruit couples at the event site and propose marriage on the spot. Successful marriage proposal requires wedding photos, diamond rings, honeymoon trips, and a hundred days of baby sunshine (specific details need to be negotiated with the merchant). After the successful proposal, the staff immediately put on background music and fireworks.
? After this unit activity, xx and xx will sing "Because of Love" as the ending song.
? Merchants have new autumn products on the market, so they can consider catwalk and launch autumn models.
? Live music: xx
? Activity time: 14:00- 15:00.
? Activity 4: Great feedback from real feelings
? Square Valentine's Day, sincerely give back to new and old customers, special price.
? Xx is responsible for the list of merchants selling in the square and the sales site.
? Activity time: the sixth day of the seventh lunar month-the tenth day of the seventh lunar month.
? Preparatory work:
? Xx informed the merchants that there was a special sale of winter clothes in the square, and those who needed to attend should fill in a form to register, and no more merchants were allowed on the spot. In case of special circumstances, contact xx.
? Activity 5: A natural couple (children's wear display)
? Merchants in the children's wear area are provided by men and women, and it is best to have male and female models on the spot.
? Show. Laying red carpets and flower stands. Set up couples' packages and drinks next to the children's wear area.
? (provided by the merchants in the dining area) It is suggested that you can buy one drink and get one free, man.
? Xx is responsible for the display of children's wear area.
? Xx is responsible for the activities and sales of the whole children's wear area. If the field personnel leave, they need to be informed.
? Event site layout:
? Set up a temporary service desk in the square;
? Photos placed in the advertising space at the service desk-Love Cupid
? Make a big arch with flowers and pink balloons across the big stage.
? Live background music-mainly love songs
? The above activities are the sixth day of the seventh lunar month-the tenth day of the seventh lunar month, and the sixth day of the seventh lunar month-the eighth, ninth and tenth days of the seventh lunar month.
? Activity promotion method:
? Publicity mode: "TV media+online media+print newspaper+radio station+"
? The activity site pop advertisement+leaflet was promoted in six ways.
? Main media: (1)
? Television media: Zigong TV Station, Life Channel, etc.
? (2) Online media: Sina, Sohu, the activity homepage of Oriental Plaza, major campuses, etc.
? (3) Printed newspapers: Wen Wei Po, Morning Post and Youth Daily.
? Media plan:
? Early stage: Publish theme advertisements in major newspapers, making Oriental Plaza the focus of attention from all walks of life.
? Mid-term: carry out a series of publicity activities in Oriental Plaza, Wuxing Street and nearby universities to create a "business card" for humanistic care in the square.
? Later stage: Take the square activity center as the main venue to carry out the Valentine's Day truth gathering activities to gather the popularity of the four parties.
? Necessary items: Cupid, balloon, advertising space, flower ball, matching cup, gauze belt, rose, silhouette, sugar, polaroid, Mickey costume, angel costume, boyfriend and girlfriend card, love train ticket, cake towel, fireworks tube, and coupons for customers with great happiness or luxury goods.