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5 essays on annual work summary's investment promotion work

annual work summary Fan Wen 1

Since working for 21xx years, with the concern of department leaders and the help of many colleagues, I have earnestly studied, practiced and implemented the graphic design workflow of the planning department, thoroughly implemented the development direction of the company and strictly abided by the company's rules and regulations. After one year's hard work, I have benefited a lot. Now I will report the situation and shortcomings of the work as follows:

1. Work situation

1. Obey management and consciously abide by company rules and regulations.

Since this year's work, I have strictly abided by the company's gfd standards, and I have never forgotten what I have always kept. I respect my leaders and unite my colleagues. Adhere to the interests of the company, don't leave early or be late, work hard and have rigorous departmental meetings. Actively respond to the support task of the brother department. Be warm and friendly to colleagues and customers, and adhere to all company requirements in good condition.

2. Complete the leadership deployment around the development

This year's work, including Spring Festival, Lantern Festival, Women's Day, Consumer Rights Day, Tomb-Sweeping Day, Labor Day, Dragon Boat Festival, Children's Day, Store Celebration, Universiade, Mid-Autumn Festival, National Day and other major festivals, complete the design, manufacture and installation of holiday promotion activities, and decorate the atmosphere of holiday shopping malls, and gradually complete them strictly according to the company's requirements based on the principle of all preparations in advance.

(1) Advertising

Under the leadership of the department's superiors, we actively visited the crowded areas of the surrounding shopping malls and conducted many market surveys in a planned and purposeful way in Shenzhen business district. Long-term adherence to the promotion of various advertisements in shopping malls, careful exploration and discovery of publicity hotspots and blind spots, and efforts to consolidate the image of shopping malls and the number of customers coming to the store.

(2) Shopping mall decoration

Under the guidance of the department's superiors, we will conscientiously complete the creation of holiday atmosphere, explore and summarize the impact of creating atmosphere in time, and constantly innovate and explore new ways and forms of atmosphere layout.

(3) Graphic design

Under the guidance of the department's superiors, we take seriously the graphic design work of advertising products and shopping mall decoration for every regular event and earnestly complete every design task required by the company.

(4) Activity planning

Under the instruction of the department's superiors, focusing on achieving the performance budget, the effect of the activity atmosphere and cultural propaganda, the promotion of performance is the primary task. Seriously analyze and discuss classic cases, carefully consider the advantages and disadvantages of cases, constantly improve and innovate in practice again and again, and the planning ability has been steadily improved.

(5) Activity execution

Under the command of the department's superiors, I participated in and completed various major activities for many times. During the activity, I strictly followed the activity deployment, earnestly implemented it, actively fed back the customer's demands, patiently explained it, and my communication ability was significantly improved.

(6) Inspection of stores

Under the instructions of the department's superiors, we regularly conducted comprehensive inspections of POP, decoration and advertisements in stores, and guided and negotiated with colleagues for insufficient, inappropriate and bad phenomena, which quickly helped to correct and improve and effectively maintained the image of stores.

(7) In terms of writing work

At the request of the company, the weekly work summary and plan are carefully completed, and the next stage of work is studied with colleagues in advance, and the sensitivity to data and the sense of urgency are improved.

(8) Party preparation

With the company's strong support, we actively participated in the preparation of the Spring Festival Gala at the end of the year, and actively thought about and seriously practiced the theme, form, program creativity and implementation process of the party. Gradually complete the Spring Festival Gala at the end of the year in a planned and orderly manner according to the company's requirements.

2. Deficiency

1. Self-initiative is not strong. After work, I don't consciously strengthen the exercise of basic abilities, and my desire to explore unknown and unfamiliar fields is not urgent enough.

2. The sense of being ahead is not strong enough. Without a better and stronger desire to advance, the forward-looking work is not strong enough.

3. Insufficient attention to details. In some details, it has not attracted enough attention, which has greatly reduced the ability to implement it.

4. Fear of difficulties. Encounter more complicated work, often impetuous, hands and feet can not let go, thinking can not spread, leading to passive work.

after a year's work, the actions to improve the work appearance have always been self-persistent. In this process, I gradually realized that the road to becoming a better employee is still long and must go through hardships. In the new year, I will continue to carry forward the fine style of down-to-earth work. Carry out the glorious tradition of striving for perfection, accept suggestions and opinions from all sides with an open mind, take improving deficiencies and enhancing capabilities as the top priority, and make a little contribution to the company's development and progress.

investment promotion work annual work summary model essay 2

time flies and passes in a hurry. On November 9th, 21xx, I officially joined XXXX Company as the investment promotion specialist. After two interviews, I entered the company. When I first entered the company, I was inevitably a little uneasy. I still need to adapt to a new environment. Fortunately, Director XXX and Manager XXX gave me great trust and help, which made me quickly integrate into my work and prompted me to make some achievements in my work in the past three months. Below I will make a summary of three months' work, find out the shortcomings and improve myself. We also plan our work for the coming year and strive for by going up one flight of stairs.

1. Summary of 21xx's annual work

1. Understand the professional knowledge of commercial real estate: "When your talent can't support your ambition, you should settle down and study". It's the first time to contact such a job as commercial real estate, so I know little about many professional knowledge. After entering the company, with the help of my colleagues, I learned the explanation of many professional terms and the specific investment process and the way to carry out it.

2. Understand the project information of Lianyuan Yicheng Tianyuan Commercial Center: Familiarity and understanding of a project are the most basic requirements for attracting investment for a project. After I have accumulated my previous professional knowledge, I also know how deep a building is, how many floors there are and what the format is when I see the project drawings again. It laid a certain foundation for future negotiations and negotiations with merchants.

3. Specific contents of investment promotion

①. Market adjustment of clothing in the two sides of XX area: Not long after I entered the project, I was assigned by the leader to attract investment in the clothing industry, and the clothing industry in XX area is mainly concentrated in the areas on both sides of XX road, so it is essential to market adjustment in this area. I learned about their business situation, store rent, store size, contact number, intention to enter the commercial center of XXX and views on the prospect of the clothing industry in XX area through market survey, which allowed me to accumulate customers and expand my social experience.

②. Market adjustment of Golden Eagle, Wanda, Xinya and XX Street in XX area: Clothing in XX area is basically concentrated on both sides of Golden Eagle, Wanda, Xinya and XX Street. The market tone of Golden Eagle, Wanda and Xinya made me understand those brands and strengthened my awareness of them. The market adjustment of XX Street made me know that only the investment suitable for most groups is a successful investment.

③: Market-adjust the XX area: As a fast-developing area close to XX, XX has many clothing brands that are not available locally. In the process of market-adjust the XX area, one * * * dug up the information telephone numbers of nearly 111 clothing merchants.

④. Inquire about the clothing companies that are being promoted through the Internet: inquire about the clothing companies that are being promoted through the Internet, collect their joining phone numbers, find their development department managers and even bosses, and ask their intentions about our project.

⑤: Contact the market by telephone to collect customers: While completing the daily telephone quota, we should make regular telephone return visits to interested customers to keep abreast of their specific views on our project.

⑥: complete all the work assigned by the company.

2: 21xx annual work plan

1: Continue to follow up the customers who have confirmed their intentions, and strive to sign contracts in the new year ()

2: Continue to increase the accumulated number of customers through field surveys and online inquiries, and find interested merchants from them (field surveys are mainly XX, XX).

3: according to the number of determinable intentions, it is decided whether it is necessary to dig deep into the areas that have been transferred to the market, so as to fill the demand for clothing formats in XX commercial center.

4. Expand your knowledge, learn CAD drawing, understand that it is mostly professional knowledge, and make good preparations for all-round development and in-depth development, so as to strive for "having the talent to support your ambitions".

5: finish all the work assigned by the company and leaders on time with good quality and quantity.

three: thanks

As a new employee, I have been able to work smoothly and happily in the past three months. I am very grateful to XXXX Co., Ltd. for providing me with such a platform, to Director XXX for his appreciation, to Manager XXX for his cultivation guidance, and to my colleagues for their help and care. In the new year, I will work harder to cooperate with the leaders so as to successfully complete the investment promotion work of Zhongxxx Commercial Center.

investment promotion work annual work summary model essay 3

flies by, and 21xx years are drawing to a close. Under the cordial care of the group leaders and the correct leadership of commercial companies, all colleagues in the investment promotion department have made concerted efforts to comprehensively promote the project investigation, business orientation, investment negotiation and team building of * * shopping center. While making small achievements, there are still many places to be improved. The work in the past year is reported as follows: 1. Work progress and achievements in 21xx

According to the actual situation of * * shopping center project, the work in 21xx is mainly divided into three stages.

the first stage: market research (* month-* month).

stage 2: project positioning (* month-* month).

the third stage: customer negotiation (* month-* month).

(a) in-depth and meticulous market research, consolidate the cornerstone of the development of * * shopping center.

Without investigation, there is no right to speak. In the boundless business competition, market research is the bridgehead for the success or failure of the project. In the era of big data, we are required to use scientific thinking and methods to examine problems and lay a solid foundation for the development of * * * * shopping center projects.

based on this, * *, the head of the department, led a team, with the active participation of all the staff of China Merchants Department, and went to * * and its surrounding areas for investigation, and conducted special interviews with the main businesses in the region. Focus on the operation status, rent policy, brand combination and consumer groups of these shopping center projects. Based on the principle of making good use of other people's stones and tapping our own jade, this market research work has provided detailed and true basic information and decision-making basis for the positioning and operation of shopping center projects, which is very valuable and meaningful.

for example: summary report of digital analysis of business survey 1, * * market environment 2, * * project situation 3, * * project situation summary 4, * * project situation summary (business)

(2) unique and accurate project positioning, writing the overall business situation.

project positioning is the core and soul of * * shopping center development. * * * * Shopping Center is different from any other commercial project. It is unique because it is attached to the world-famous * * hotel complex and serves the huge high-end tourist and business customers. How to give full play to the unique advantages of * *, while taking into account the business situation of * *; It can not only lead and meet the market demand, but also avoid and reduce homogeneous competition; It can not only ensure the brand quality, but also weigh the rental income, which is an urgent task for the Ministry of Investment Promotion. After more than ten project seminars, brainstorming, repeated consideration, constant adjustment and careful argumentation, the following report was finally completed:

"Report on the Orientation of Shopping Center Project Format", which creatively put forward the concept of building a membership shopping center. It is estimated that more than 111 famous brands from all over the world will be introduced to bring customers a luxurious, artistic and international life experience, just like going to Paris, Milan, London and Paris. In terms of format selection, it covers world-class luxury stores, boutique supermarkets, * * business leaders' clubs, * * * bar streets, * * food streets and * * giant screen cinemas. In the functional ratio, it conforms to the market trend and has a unique style. Experience format accounts for * *%, high-end catering * *%, boutique retail * *%, top entertainment * *%, famous brand monopoly * *% and supporting services * *%, as shown in Figure 1.

Figure 1 ***** Shopping Center Project Format Combination Ratio

* * * * Shopping Center Project Operation Ideas, which comprehensively clarifies the project operation ideas, defines the time schedule and key nodes, and formulates the investment promotion strategy of "main stores first, focusing on the small ones and gradually conquering them". Condensed the idea of online and offline integrated operation (121 mode accounts for 41%).

the * * * * Shopping Center Project Rent Adjustment Scheme adjusts the * * * * shopping center project rent scheme and preferential policies based on market research data and actual communication with brand merchants

. The benchmark business conditions for investment negotiation were clarified. At the same time, the investment promotion tools of * * shopping center have been comprehensively improved, and the overall interpretation of the project by all investment promotion personnel has been unified.

(III) Effective project investment promotion, winning the bid for the commercial benchmark territory

1. The investment promotion team went all out to exceed the annual target

Since the official launch of the investment promotion work in * * month of 21xx, all the colleagues in the investment promotion department have taken the initiative to screen out brand customers suitable for the project and visited customers more than 111 times to attract Shenzhen, Guangzhou, Shanghai and other places. In * * months, China Merchants Department completed the intention signing of more than 21 brands with a total area of * * * * * square meters; The investment promotion speed, brand quality and rental income all exceeded the local market, and the investment promotion task entrusted by commercial companies was completed. Table 1 below shows the signing of shopping centers in 21xx * * * *.

Table 1 * * * * Statistics on the signing proportion of shopping centers

2. Commercial giants compete to sign contracts and the brand quality is outstanding. Table 2 ** In the future, statistics on the intention to sign new contracts

With these brands competing to sign contracts and settle in, the investment attraction of shopping centers has made a breakthrough.

In terms of brand quality control, China Merchants Department has sorted out a number of merchants in 18 formats, and after many in-depth communication and negotiations, it has signed a number of merchants who intend to enter, and is talking about a number of brand merchants.

(4) Efficient and excellent investment promotion team to escort the development of * * shopping center project

Creating an innovative and efficient investment promotion team to escort the * * shopping center project is also one of the priorities of the investment promotion department in 21xx.

self-investment promotion department