Nowadays, business promotion is essential, so how to write a promotion plan? Sales promotion is one of the four basic promotion methods, which are juxtaposed with personnel promotion, advertising and public relations. The sales promotion mentioned in this article refers to the sales promotion to consumers, and the sales promotion to dealers, manufacturers and sales personnel is not discussed here. With the intensification of competition, promotional activities for consumers are becoming more and more important in the marketing process. According to statistics, the ratio of promotion expenses to advertising expenses of domestic enterprises reaches 6: 4. Just as a careful battle plan determines the outcome of the war to a great extent, a systematic and comprehensive activity plan is the guarantee for the success of the promotion activities. How to write a promotion plan? A perfect promotion plan is divided into twelve parts: first, the purpose of the activity: to explain the current market situation and the purpose of the activity. What is the current market situation? What is the purpose of this activity? Is it dealing with inventory? Is it to increase sales? Is it to crack down on competitors? Is it a new product? Or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted. Second, the target audience: is the activity aimed at everyone in the target market or a specific group? What is the scope of activity control? Who is the main target of the promotion? Who is the secondary target of promotion? Whether these choices are correct or not will directly affect the final effect of promotion. III. Activity Theme: This part mainly solves two problems: 1, determining the activity theme 2, packaging the activity theme, price reduction, discounted gifts, raffle tickets, services, promotion, demonstration, promotion, consumer credit or other promotional tools. Considering the objectives, competitive conditions and environment of the activity, as well as the budget and distribution of promotion expenses, what promotion tools and themes should be chosen. After determining the theme, it is necessary to "pull the tiger skin as a banner" as artistically as possible, dilute the commercial purpose of promotion, and make the activity closer to consumers and more impress them. A few years ago, the "Sunshine Action" of Aiduo VCD was a classic, which packaged a simple price reduction promotion action into a caring action to safeguard consumers' rights and interests. This part is the core part of the promotion plan. We should strive for innovation and make the activity shocking and exclusive. Fourth, the way of activity: This part mainly expounds the specific way of activity. There are two key issues to consider: 1. Determine the partner: pull the government as the backing, or hang the media's "sheep head" to sell their own "dog meat"? Does the manufacturer act alone or jointly with the distributor? Or is it jointly promoted with other manufacturers? Cooperation with the government or the media will help to build momentum; Combine with dealers or other manufacturers to integrate resources and reduce costs and risks.

2. Determine the degree of stimulation: In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target object. The higher the degree of stimulation, the greater the reaction to promote sales. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment. 5. Time and place of activities: Choosing the right time and place of promotional activities will get twice the result with half the effort, and improper selection will be thankless. Try to let consumers have free time to participate, and make the location convenient for consumers, and communicate with urban management, industry and commerce departments in advance. Not only is the timing and place of the promotion important, but how long it lasts and the best effect is also important. The duration is too short, and repeated purchases cannot be realized within this time, and many benefits that should be obtained cannot be realized; If it lasts too long, it will cause high cost, the market will not be hot, and the value of customers will be reduced. 6. Advertising cooperation mode: A successful promotion needs all-round advertising cooperation. What kind of advertising creativity and expression do you choose? What kind of media hype do you choose? These all mean different audience arrival rates and cost inputs. Seven. Pre-preparation: Pre-preparation is divided into three parts, 1, personnel arrangement 2 and material preparation 3. In terms of personnel arrangement, the experimental scheme should be "everyone has something to do, and everyone is in charge of everything", with no gaps and intersections. Who is responsible for communication with the government and the media? Who is in charge of copywriting? Who is in charge of site management? Who is responsible for distributing gifts? Who is responsible for customer complaints? Every link should be considered clearly, or you will be in trouble if you get cold feet and lose sight of one thing.