A trademark is a sign indicating the source of goods or services, which is mainly attached to the goods or packaging of goods in order to distinguish similar goods. So what signs can apply for a trademark?

1, word trademark

Word trademark, refers to the trademark composed of words only. Words are written symbols of language, including:

1. Chinese characters

Letters, usually including single letters and multiple letters. For example, IBM, BMW, TCL is a common trademark of multiple letters, as for a single letter, such as McDonald's "M" or Motorola's "M" is expressed in a special font or color, with distinctive features, can be registered as a trademark.

Minority characters (Tibetan, Yi, etc.)

Foreign characters (English, French, etc.)

Arabic numerals, for the registration of numerical trademarks, or to be extra cautious, because the numbers used in the trademark can be a common model, indicating the time of production, the year, the shelf life, the time of service, etc., it is very likely that because of the lack of significance or the adverse effects of registration! "Failure", for example: 911, 918?

2. Graphic trademarks

Graphic trademarks, refers to the trademarks that do not have any text, but only consists of flat graphics. Graphics can be figurative or abstract, as long as the distinctive features, easy to identify, can be a trademark. Graphic trademarks are more intuitive, not subject to the limitations of language and text, regardless of what language people use, can understand the content of the graphic expression.

3. Graphic trademarks

Graphic trademarks are trademarks that combine words, graphics, letters and numbers.

In advertising and other commercial activities, the most common combination of trademarks is the text and graphics superimposed on the combination of trademarks, this combination of forms so that the role of text and graphics complement each other, the illustrative nature of the text and graphics of the recognizability greatly enhance the recognition of trademarks and notability.

The two design forms of the combination of trademark features:

The text and graphics appear at the same time, do not interfere with each other, and set each other off, such as Hermes, Rolex, Swarovski and so on are such a combination of trademarks.

Text and graphics interchangeable, text morphing into a part of the graphics, or graphics interspersed into the text, as the text of a stroke structure, such as Wuliangye trademark will be the letter "W" embedded into the graphics, the well-known brand of the paper industry heart to heart trademark, will be the heart of the word of a heart pattern instead of the lock.

4. Three-dimensional trademark

The three-dimensional trademark refers to the three-dimensional logo, the shape of the product or the three-dimensional image of the product entity packaging presentation of the trademark. This is a three-dimensional three-dimensional structure of the trademark.

For example, the shape of the most famous American Coca-Cola bottle with streamlined curves is a three-dimensional trademark.

The three-dimensional trademark can be divided into the following four types:

Ordinary three-dimensional shapes not related to the goods. This is the most common type of three-dimensional trademark, usually the three-dimensional shape of the flat graphic trademark. This kind of three-dimensional trademark because there is no direct relationship with the goods, so it is stronger distinctive features, application and registration O1O#832O#44O9 easier&. For example, the clown shape used on the McDonald's restaurant, Michelin's tire man, Rolls-Royce's little flying man and so on.

The shape of the commodity packaging. The shape of the packaging of goods registered as a three-dimensional trademark is a business competition strategy adopted by many companies, especially for wine, beverages, spices, food, perfume and other industries, the shape of the packaging bottle has a very important meaning. The most typical examples are Coca-Cola beverage bottles, Martell cognac bottles, Nestle's soy sauce bottles, Ferrero chocolates and other commodities packaging. These commodities have a unique shape of the packaging, if you remove the text labeling on the packaging, consumers can also be based on the packaging to distinguish.

The shape of the commodity itself. It means that the shape of the commodity itself can be registered as a trademark, such as ZIPPO (the treasure) square edge rounded lighter shape, Viagra blue pill shape are three-dimensional trademark.

The shape of a part of the goods. If a part of the goods have a special shape, which can produce distinctive features, it can be registered as a trademark. For example, HERMES (Hermes) used in the luggage on the small lock trademark, Jeep (Jeep) car front grille and so on.

5. Sound Trademark

Sound trademark refers to the mark that can identify the source of goods or services by music or by some special sound. Unlike traditional trademarks, sound trademarks help consumers identify goods from the auditory perspective. For example, recognizable advertising songs, melodies, human speaking voices, bells, ringing tones, or animal calls, etc., are used as a means of distinguishing the source of a transaction of goods or services by auditory rather than visual means. Link to reference page