Introduction:

At present, there are two kinds of catering, the first is dinner, and the second is fast food. Careful friends may have found that the boundary between dinner and fast food is becoming more and more blurred. Dinner shops have started to make fast food, and fast food restaurants have begun to develop like dinner. Why is this happening? Let's take a look together.

Fast food and dinner are just a simple classification. In fact, in many cases, the difference between them is not so clear. Fast food actually refers to those categories that can serve meals quickly, such as the canteen we often eat. The chef will prepare the dishes and put them at the front desk for people to choose. This is a typical fast food. There are also well-known McDonald's and KFC, all of which are fast food.

and dinner is usually a family dinner and a friend dinner, which usually has a lot of dishes and can be eaten for a long time. Usually the specifications will be higher than fast food and the consumption will be higher. The general idea of fast food is that it can be used to fill the stomach, which is cheap and can be served quickly. Ordinary professionals will choose fast food when they eat out on weekdays.

The line between dinner and fast food is blurring

However, from the catering market in recent two years, we find that people's requirements for fast food are gradually improving, and the quality and price of fast food are constantly increasing. Coupled with the accelerating pace of people's life and the continuous improvement of living standards, people have higher requirements for diet, and fast food keeps improving its quality to meet today's consumers. In this case, the boundary between fast food and dinner is constantly blurred.

In fact, there is no need to pursue the so-called dinner and dinner too much. Basically, all catering categories can be fast-food after being reformed. For example, ordering a fish-flavored shredded pork with a bowl of rice in a restaurant is dinner, and making fish-flavored shredded pork into a mixed rice is fast food. For example, hot pot is usually a dinner, but making hot pot into a small one-person hot pot is fast food.

In the past, when people went out to eat, they usually chose fast food restaurants to eat on weekdays, and they chose restaurants that were more inclined to eat on weekends and holidays. But now you can choose to sip and sip such a fast-food hot pot whether you are having a meal or having a weekend party. Even after the rise of take-away hot pot, you can order take-away hot pot directly to eat. Usually take-out is the most fastidious attribute.

consumers pay more attention to cost performance.

The upgrading of consumption makes people pay more attention to the quality of products, so the quality and price of fast food have increased. Then there is the consumption downgrade, which is limited by the reduction of consumption, making people's consumption more rational, no longer blindly seeking novelty and difference, but paying more attention to the essence of products. For example, whether the food is delicious, the quality of the food, and whether the cost performance of the food makes customers feel worthwhile. Instead of pursuing the most expensive is the best, this kind of low cost performance.

A survey shows that when the wave of consumption degradation comes, on the one hand, rich and powerful companies have gained bigger territory and better development by integrating companies with poor efficiency in their own industries. Therefore, the total consumption of luxury goods in China has increased. On the other hand, social consumption is depressed, and people have less money, so people who were not so rich before have no money to spend, and all low-end consumer goods have exploded, which is why there are so many fakes in Pinduoduo, but they are getting more and more popular.

In addition, there are a large number of middle-class people in China who have a little money. Although their money is decreasing, they have a certain spending power because they have good jobs. The impact of this part on the consumer market is to pay more attention to the cost performance of products.

For example, from the perspective of household appliances, people have reduced the consumption of high-end models of more than 4,111-5,111, and increased them by about 2,111-3,111, which is a cost-effective product with good performance and reasonable price. Undoubtedly, for restaurants now, the most important thing is to seize the consumption of this group of people.

Only by adapting to change can we win customers' favor

Because for the rich people, although their spending power is higher than before, the quantity is limited, even if they can eat, they only have three meals a day, so except for a few enterprises that have the strength to do high-end catering, other catering stores should target the middle-class people.

This group of people is huge and has a certain consumption ability. However, as mentioned above, a round of consumption upgrading and consumption demotion has changed people's consumption concept. Only by following this trend can we settle down in the cold winter of capital. Will not be eliminated.

consumption upgrading improves people's consumption level and pursues better environment, service and product quality. However, the degradation of consumption makes people's consumption calm and smart, so it is not advisable to rely on a wave of marketing hype to gain a large number of customers in a short time in order to convert them into long-term customers.

Nowadays, products are king in the catering market. Even if you can operate them again, the products you can't produce can't survive for a long time. Therefore, it is the best strategy to give a reasonable price while making a good product.

where is the balance between dinner and fast food?

As mentioned above, the line between dinner and fast food is gradually blurred, which makes it difficult for you to understand why everyone is moving closer to the middle ground. Xibei Youmian Village has been trying hard to open a fast food restaurant, creating oat noodle and Maixiang Village. Although they all ended in failure, they still made a third attempt, and XIBEI EXPRESS was the product of this attempt. Hot pot brands such as Haidilao have launched many self-heating convenient small hot pots, which can also be regarded as fast food.

The brands in the fast food industry, such as Real Kung Fu and Taoyuan Village, have also upgraded the quality of their products, paying attention to product quality and storefront environment, and sold fast food at the price of dinner. Dinner and fast food are already stupid and unclear.

so, where is the balance between dinner and fast food? In fact, according to the consumption habits of consumers and the constant changes in the catering market, it can be seen that this balance point lies with customers. No matter whether it is selling fast food for dinner or making fast food for dinner, it is all about serving customers and meeting their needs. While satisfying customers, it is also for catering enterprises to develop better and get greater profits.

has your restaurant found a balance between dinner and fast food? Welcome to comment and leave a message below to discuss with you.