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She 2 times entrepreneurial takeout only to deliver noodles, and now Greedy Brother valuation of 20 million
"We have more than sentiment, and secret weapons."
That's the tagline at Greedy Brother's store in Chengdu's Soft Park.
Tianhua Road in Chengdu's Soft Park is known as "Snack Street" to Chengdu people, and the hundreds of meters of the small street is packed with noodle shops, Chinese food and specialties, making it a "dangerous place" in the jianghu and a place of contention for soldiers.
The small store is full of style and packed with customers. According to founder Chen Lan, Greedy Brother is a new catering company that officially launched in October last year, because through two years of technological research and development, it has solved the problem of noodles that can't be put away for a long time after being cooked.
Gluttony, with this unique core technology advantage and broad market prospects, in just half a year, the precise positioning of "we only deliver noodles" in the soft park to open up the visibility and market.
The store is said to have completed the project, decoration and opening in just one month.
"At that time, we found the store to be transferred by extreme chance, but the landlord only gave us less than a week to raise funds, so we urgently launched a crowdfunding program, and in just three days, we exceeded three times to complete the crowdfunding." Speaking of the crowdfunding fire, Chen Lan could not hide her inner excitement.
This is the first store of Greedy Master.
According to Chen Lan, Greedy Brother's team is composed of advertising creators, film directors, senior restaurant industry operations managers and executive chefs across the border of the professional team, with a full-time staff of about 20 people.
At present, Greedy Brother has a production department, branding department and operation department, in addition to the guarantee of quality, the shaping and promotion of its own brand itself has the advantage that others do not have.
The unique technology, takeaway only delivery noodles
In the office building and white-collar crowd more dense area, takeaway naturally become just need.
And it was Chen Lan who discovered the business opportunity.
Through her research, she found that at present, takeout is basically only a choice of rice, but a significant portion of people prefer noodles. This includes previous coworkers in the north who would rather eat two steamed buns than a boxed lunch.
Noodles, like rice, are a staple food that is just in demand. In terms of the world, the proportion of people who eat noodles is greater than that of rice. China's regions are different, and the proportion varies, but in the case of big cities like Beijing, Guangzhou and Shenzhen, where most of the population is foreigners, the proportion is more balanced.
"As big as the takeout market is, the demand for outside noodle delivery accounts for half of it."
Finally, she posed a question. Could there be a noodle that could be taken out? She consulted many of her noodle-loving friends around her about this, and they all said they were in great need of such a bowl of noodles.
So Chen Lan started a 2-year research and development road, and this is already Chen Lan's second venture.
They invested more than 1 million dollars upfront in product development, including setting up a central kitchen and other infrastructure.
Currently, product standardization has been completed and a central kitchen with a target daily carrying capacity of 2,000 has been built. Takeout has been online for more than 100 days, and the proportion of regular customers has reached 60%.
For takeaway delivery of noodles, more people will have such an experience.
When the noodles are delivered to you, they are either lumpy or cold, which seriously affects the taste of the noodles.
In response, Chen Lan's technology, which he had been working on for two years, finally came in handy.
"Ensuring the texture of the noodles is the core of our technology."
She explained to iBlackhorse that the noodle does not pile up is in fact through the selection of raw materials, noodle production, product production and other aspects of the ring interlocked, and ultimately a comprehensive presentation of the results.
Gluttony by changing the ratio of flour, eggs and other ingredients in the noodles *** never contain any illegal additives ****, to solve the noodles can not be stored for a long time after cooking, takeaway affects the taste and other practical problems.
And for the temperature problem when delivering food, Greedy Master is a constant temperature of 80 degrees throughout.
When i Dark Horse asked Chen Lan whether other staple foods would be launched in the future, Chen Lan shook her head.
"'Takeout only delivers noodles' is Greedy Brother's brand slogan, to make people remember us at a glance, we want to bear a fruit in the segment of noodles"
It seems that when she said this, Chen Lan strengthened her tone.
Of course, here are some of the difficulties in Chenlan's view.
"In fact, this is the problem of the whole takeout market, such as: the platform's influence and constraints on merchants, the third-party delivery of the customer experience of the trouble, takeout platforms upfront to burn money to form the consumer's habit of being greedy for cheaper, and other issues."
And for the takeaway platform to burn money, Chen Lan believes that gluttonous brother just in the brand's pre-construction will be relatively invested in infrastructure, there is no burning money.
Now, the major platforms are also constantly merging and reorganization, I believe that through continuous adjustment, the market will tend to be rational, return to the essence of business, the platform burning money has also been slowly cooling.
Currently, the valuation of Greedy Master in the capital market has reached 20 million yuan. Repurchase rate of old customers can reach 60%, consumption of more than 10 times the rate of repurchase can reach 11%.
The next step is to open 6-8 stores in six months.
And expanding the distribution range has also become a plan within its goal.
"Our future development model is the physical experience store that is the takeaway delivery point, in the future we will cover the whole city, the physical store 2-3 kilometers within the range of the office building can be covered by our takeaway."
Second venture, "pain" and happy
Greedy Brother is Chen Lan's second venture.
As a female entrepreneur, she has a curious heart for the world and is willing to experiment.
Chen Lan was the founder of Sichuan Si Zhi Tang Culture Communication Co. before she started Greedy Brother, and it's been seven years since then.
And the creation of "Greedy Brother" is exactly what we were talking about when she said she wanted to save the group of "noodle-less" people in office buildings, and at the same time, she wanted to bring Chengdu's food to the whole country.
She says she's happiest when she's achieved a milestone success or solved a major problem, and she's often at her lowest when the company is facing a lack of money and talent.
"The most difficult is still the money." Chen Lan told iHacker.
In her eyes, it seems that Greedy Brother's team, direction and goals are very clear, and the team members are all very professional and excellent in their respective fields, and everyone is also very hardworking.
The whole process of turning an idea into reality needs to be constantly optimized, especially for a company like ours that is somewhat innovative, so constant trial and error in the preliminary process is important.
Entrepreneurship is a very wonderful process, you never know what will happen in the next moment, life is full of infinite excitement, and of course it can be a shock, which requires entrepreneurs to have a tenacious heart.
This is Chen Lan's understanding of the meaning of entrepreneurship, and what every entrepreneur should have.
Entrepreneurship is an ongoing state, a constant in life.
In fact, it's not hard to realize that there are many entrepreneurs who can't balance themselves with their families.
For a female entrepreneur like Chen Lan, it is even more difficult to balance.
"The understanding and support of my family is the most important thing."
Family life, in her view, can only be involved in the process of starting a business if you can see what's going on and improve the quality of each activity to make the time spent together as enjoyable as possible.
In the absence of spending time with her family, it's important to communicate and express more with them and seek their heartfelt support.
"I'm probably focusing more on Greedy Master now, and I hope it will become the number one takeaway noodle brand in China."
This is the last thing Chen Lan said to iHackma. Between the lines of her words, it reveals the ambition of this ordinary woman, and also her love for the Greedy Brother brand.
As the opening line says, "We have more than just feelings, we also have a secret weapon".
Hopefully we'll all be receiving this foodie "business card" in the near future.