In order to ensure the smooth running of the event, it is necessary to have to need to formulate a program of activities in advance, the program of activities is developed for a particular activity, including specific actions to implement the method of rules, steps and so on. The format and requirements of the activity program is what kind of? The following is my compilation of 2021 mid-autumn activities of the creative program (general 5), welcome to learn and reference, I hope to help you.
Creative solutions for mid-autumn activities 1First, the design intention
The Chinese nation's long history of five thousand years, has accumulated many traditional festivals overflowing with strong oriental cultural colors. Culture is the foundation of the nation, and festivals are an important carrier of national cultural heritage.
Spring Festival, Lantern Festival, Qingming Festival, Mid-Autumn Festival and other traditional folk festivals, all vigorously carry forward the excellent traditions of national culture, inheritance of the national spirit. With the advent of the Mid-Autumn Festival, let our children learn about this traditional festival, learn scientific knowledge, and in the process of the activities of the etiquette penetrate into all the details.
Second, the activities of the objectives
1, through the activities, so that children initially understand the origins of the Mid-Autumn Festival, know that the Mid-Autumn Festival is China's traditional reunion festival.
2. Experience the joy of celebrating the festival with fellow teachers.
Third, the form of activities
Classroom collective activities environment:
1, show the children in the pre-holiday observation of the moon, drawing out the "moon changes book".
2, put the relevant knowledge of the moon books.
3. Hanging lanterns and fruits to create a festive atmosphere.
Four, parents
1, parents to help collect information about the Mid-Autumn Festival, and provide to share.
2. Prepare some mooncake boxes for this theme activity. And make a lantern with the children, which is made by *** together.
3. Supervise the children to observe the moon continuously before and after the festival and record the changes of the moon.
Activity theme:
Welcome to the festival, heavy attack
Second, the activities and related market analysis:
The main marketing methods taken by the various families of discounts and price reductions, so that the marketing means in the marketing science is A kind of the most low-level approach to guide consumption. At the same time, there are some KTV enterprises issued a variety of VIP card through the consumer in the KTV after the consumption of the gift way to guide the customer's re-consumption, now the VIP card does not show the VIP's honor and due to the privileges of the card but a kind of discount card the actual effect of the embodiment of the not very obvious.
If a customer chooses to consume again is 100 points when 40 points should be your customer service attitude. The degree of perfection of your hardware facilities accounted for 30 points you here is not something that can attract customers accounted for 20 points discount promotions up to 10 points.
So the first thing we should do is to strengthen the staff training, improve its related facilities and then do some can reflect the corporate image at the same time attractive activities for customers so that 90% of the customers will choose us.
The main purpose of this activity is to let more customers experience the new marketing concept and establish a good corporate image.
Third, the activities and before the promotion time:
September xx to September xx, the Mid-Autumn Festival activities
September xx in the main newspaper, website advertising and publicity, and to accept advance bookings;
Fourth, the activities:
The traditional Chinese Mid-Autumn Festival is the first time that the Chinese people have been in the country. p> To the traditional Chinese Mid-Autumn Festival, enjoy the moon and lanterns, riddle guessing
Activity:
Pan the day of the store customers regardless of how much they consume a Mid-Autumn Festival mooncake, to the number of customers to be calculated.
All of the day each room to consume a customer in order to calculate the room complimentary lanterns, customers can write on the top of their own wishes and hanging in the store.
Activities on the day of consumption of customers can participate in riddle activities. Guess the customer can give a souvenir
Note: In the Mid-Autumn Festival on the day of the store hanging all kinds of styles of lanterns to increase the festive anger, and in the lanterns on the posting of a variety of riddles.
National Day holiday consumption, complimentary fruit plate coupons, military, teachers consumption, free extension of 1 hour. On the National Day, any 10.1 birthday or age is 61 years old, you can get a free double-decker fruit plate or a bottle of red wine.
V. Activity preparation and input budget:
Ashtray or wine glass 100 wine promotional giveaways
Spray painting promotional posters 2 * 20.00 yuan / Zhang
Newspaper print advertising publicity can be used as a choice of items Price of about 1,000 yuan * 2 days Lantern 100 * 5 yuan / a
Six, the implementation of the department:
The planning department is responsible for the required store promotional materials and media promotional materials design work.
I. Purpose
1, so that employees have a pleasant Mid-Autumn Festival, improve staff morale;
2, to strengthen internal communication within the staff, to promote further rapprochement of staff relations, Mid-Autumn Festival staff activity program.
Second, time:
Set the day before the Mid-Autumn Festival, that is, the lunar calendar August 14 (Saturday) 16:00 pm to 12:00 pm
Third, location:
The company's yard
Fourth, Participants:
All employees of the company (security guards need to work as usual)
V. Related preparations:
1, camera, dvd machine, speakers 4, laptop, microphone;
2, write a good text of the small card (the number of depending on the number of people, the content of the contents of each person) (the number depends on the number of people, the content of each person in the company pre-written words to colleagues);
3, barbecue food, utensils and drinking water;
4, food, including
5, a good mood, and prepare some interesting stories or familiar with a few songs;
6, the administrative department/planning department pre-designed arrangements for the event;
7, the moon cake 120 boxes.
Six, the content and flow of the activities:
Content:
1, barbecue: pre-prepared barbecue materials, utensils, etc., barbecue began in the evening;
2, performances and entertainment: singing, dancing, riddles, sketches, comedy and other types of programs, to be determined;
< strong> VII. Cost
About: 100-150 RMB/person or so, including activity-related expenses and items such as mooncakes.
VIII, planning and implementation:
Implementation: Administration Department, Planning Department to assist in the implementation.
Planning Department
Creative Programs for Mid-Autumn Festival Activities 4Purpose of the event. :
Use the Mid-Autumn Festival to cut into the market and expand the project's popularity and influence in the local area.
Activity Reason:
Mid-Autumn Festival generally units have holidays, and there are a large number of people returning home, which can attract more layers of customers to the sales center
Activity Relevance:
Gathering the popularity of going to the sales center to show the project to the customers, and promote the sales.
Time Span:
September 16th - September 30th
Activity Time:
September 30th 5:30-9:00pm
Activity Location:
Sales Center Scope. p>
Sales Center Scope
Promotion Channels:
SMS, leaflet, newspaper
Activity Overview:
Fun game competition, play games to accumulate stamps for prizes
Implementation Process:
September 16th Determine the specific content of the game, set up the game area, determine the gift, design leaflets, redemption stamps, contact the printing house.
September 17 - September 28 Procurement of materials needed for the activities, games need props; printing prize stamps, gift distribution registration form; through the distribution of leaflets and the form of SMS, the external output of the information held in the garden party.
September 29th laid out the venue (including but not limited to the entrance packaging, game zones, gift redemption area, refreshment area, parking lot, etc.)
September 30th garden party held
October 1 XX Daily News, XX Television tracking report on the event
game settings:
2, touch the nose: a cartoon image poster, the participants eye mask to cover their eyes, from the distance of 3 meters from the poster, a one-time touch to the cartoon image of the nose, to get a stamp. (Materials needed: cartoon image poster X1, eye mask X1)
3, two three-legged: a group of two people, with a rope tied to the feet of two people (left and right feet) to run forward together, the end point to get the designated items and back to the starting point, there are obstacles in the middle of the two groups to race together, the group first back to the starting point that the success of each one of the prints, unsuccessful people such as those who want to play need to be lined up again. (Need materials, rope X2, designated items X2)
4, chain jump: a group of two people, each group of small hula hoops 2, participants are responsible for paving the way with hula hoops, the other person jumped from a circle into another circle, the two groups at the same time, the first to reach the end of the group to get the stamps one. (Material: small hula circle X4)
5, sandbags throwing: a group of two people, one person stood at the starting point is responsible for throwing sandbags, the other stood at the end of the 3 meters away from the basket is responsible for receiving the sandbags, a *** ten sandbags, sandbags are not permitted to cross the finish line, the two groups at the same time for the game, received more sandbags of a group to get the stamps one. (Required materials: sandbags X20, basket X2)
6, clip marbles: in a large basin filled with water, and then put more glass marbles into the basin, the gamer hand holding a pair of chopsticks to the basin clip marbles. Within the specified time (1 minute), the player will be able to get a stamp by pinching the specified number of marbles (15). (Required materials: large basin X1, glass marbles X200, chopsticks X1, tray X1, stopwatch X1)
7, guessing riddles: to prepare a number of riddles, colorful rope hanging, set the number of riddles according to the number of the guesser to the staff to report the answer to the answer is correct, the answer is correct, to get a stamp, prohibit the repetition of riddles. (A number of colorful paper to write riddles, answers to a book, riddles suggested more than 200, mixed into the project's selling point knowledge, for example: what is the project's latest advertising slogan? (Answer: XX best house)
8, than the eyesight: placed a beer bottle, the participant hand holding chopsticks, from 1 meters away from the mouth of the bottle to let the chopsticks free fall, chopsticks successfully inserted into the beer bottle, then get a stamp. (Required materials: beer bottle X1, chopsticks X1)
Prize Setting
Grand Prize: Microwave Oven 99 Stamps
First Prize: Air Conditioning Fan 66 Stamps
Second Prize: Large Plush Toy 33 Stamps
Third Prize: Mini Massage 20 Stamps
The first prize is the first prize of the day, which is the most important prize in the world, and it is the best prize in the world.
Fourth Prize: Premium Signature Pen 15 stamps
Fifth Prize: Doll Mobile Phone Chain 10 stamps
Sixth Prize: Doll Keychain 5 stamps
Also set up a lucky draw box, the guests fill out their personal information and put it into the box, and the lucky draw will be held after the Mid-Autumn Festival activities, of which the first prize is a reduction of 15,000 RMB for purchase of a house, the second prize is 10,000 RMB for the purchase of a house, and the third prize is 5,000 RMB for the purchase of a house. The first prize is 15,000 RMB, the second prize is 10,000 RMB, and the third prize is 5,000 RMB.
Mid-Autumn Activity Creative Program 5I. Purpose of the activity:
Through the Mid-Autumn Festival promotional activities and advertising to gather popularity, pull consumption, in order to increase the amount of sales revenue and profits for the purpose, on the other hand, in the consumer to leave a better impression, to strengthen the consumers and employees of the enterprise on the confidence of the Swan Lake restaurant, to enhance brand Visibility and good reputation, affecting consumer brand loyalty.
Second, the theme of the event:
"The moon is full of the Mid-Autumn Festival night, the end of the world *** this time", Swan Lake to help you connect with the family
Third, the event time:
9-18
Four, activity content
1, on-site riddle activities
dedicated a riddle area, in the activities of the site hanging riddles colorful lanterns (red lanterns) cages. All riddles, regardless of difficulty, will receive a 10 RMB coupon if they are correct.
The riddles can be displayed 10 times a day during the event and 20 times during the Mid-Autumn Festival.
The riddle board is a small wooden board, about the size of an amulet, with a simple appearance and collectible value. One side of the Swan Lake restaurant logo, the other side of the riddle, such as guests guessed, can be removed and sent to the prize collection office, while the riddle card is wrapped in a red bag to give to guests. (Swan Lake logo is also printed on the outside of the bag)
2, giant moon cake
Make a 2-meter diameter moon cake, placed in the hall to do publicity, in the 15th of August day to the site of the guests of each person to give away.
Prepare cameras and printers, such as guests want to take pictures with the giant moon cake or the theme of the layout of the area can provide services. The photo will be free for guests who spend more than 500 RMB, and other guests will be charged 5 RMB per person.
Contact the giant mooncake in advance. Production, such as the production of the restaurant can not, you can contact the field, as a publicity selling point.
Giant moon cakes to take an auspicious name, the specific name can be solicited from the community, by the newspaper hype. Determine the adoption of the person can be provided by the Swan Lake on the 15th of August reunion banquet a table, valued at 288 yuan.
August 15 evening after 7:00 p.m., in the restaurant consumption of guests can participate in the giant moon cake tasting activities. By the restaurant executives, staff and guests *** with the cake-cutting ceremony, unified delivery to the hands of customers. Cake-cutting guests can also wait for an honor, will cut their own cake, personally sent to the hands of family and friends, to express their deep affection.
3, send peace
Set up a Mid-Autumn Festival theme area in the dining hall to the moon, rabbits, Chang'e, Wu Gang, osmanthus, etc. as the theme of the layout, the production of materials for the foam and other items, surrounded by a courtesy bar, can not be approached.
In the hall of the decorative osmanthus tree hanging peace talisman, symbolizing peace, reunion, valuable. The peace talisman is a red silk with a small wooden plate, the production of novelty, each with its own characteristics. All the guests who consume in the restaurant can choose one of their favorite peace talisman and give it to their family and friends to wish for peace and happiness.
The peace talisman is sent one per table and can be sold for $10 a piece if needed.
4, the family reunion banquet
By the head chef to launch the August 15 family reunion banquet set menu, from 288 yuan - 2888 ranging (according to the actual situation of the restaurant).
All the guests who booked the reunion banquet package below 500 RMB in the catering during the event were given a free fruit plate, a free photo with the set in the restaurant, and a free lantern riddle.
During the activity period in the catering booking more than 500 yuan reunion banquet package guests are free of charge a luxury fruit plate, Swan Lake mooncake gift box, in the restaurant for free with the set of photos, free guessing riddles.
During the event in the catering booking more than 1,000 yuan reunion banquet package guests are free of charge a luxury fruit plate, luxury Swan Lake mooncake gift box, in the restaurant free of charge with the set of photos, free to guess the riddle, you can hand-written blessing Kongming lanterns.
5, couple's banquet
By the head chef launched the August 15 couple's banquet set menu, from 58 yuan - 588 ranging (according to the actual situation of the restaurant).
The guests who booked the couple's banquet package are free to give a fruit plate, free photo with the set in the restaurant, free guessing riddles.
6, release lights
activity day at nine o'clock in the evening, made by the restaurant 50 red Kongming lanterns, burning in the sky. Anyone who orders a reunion banquet of more than 1000 RMB in the restaurant can write a blessing and hang it on the lanterns to symbolize the success of the harvest and the happiness of the year.
Or, if the release of flying lanterns program is not feasible, you can also consider changing, in front of the Swan Lake restaurant pool, put the river lanterns.
V. Activity publicity
1, near the entrance to the restaurant, the train station, the bus station to place outdoor advertising (outdoor advertising using spray-painted mainly in the form of a combination of banners).
2, television, neighborhood banners and newspaper ads combined.
3, you can try a cell phone text message advertising, group sending focus on the original restaurant's old customers, pay attention to the use of appropriate language, mainly to introduce the hotel's latest activities.
4, you can also use flyer advertising, but the quality of the flyer must be high.
Six, other recommendations
1, equipped with computers in the service hall, at any time to save some key customer information. The customer's information into the database (the key is the customer's name and cell phone number), for future promotional services (you can later refine this content).
2, the waiters and related staff to take some incentives to mobilize their work enthusiasm (later you can refine this content); in the hall to play some tasteful music; the speed of food must be fast; the hall does not need to be too luxurious on the layout, but should be beautiful and generous, showing the taste of the Mid-Autumn Festival.
3. Encourage advance ordering, give 8, 20% discount.
4. During the event, coupons can be taken to retain old customers, maintain a good relationship with old customers, increase the turnover rate, and lay a good foundation for the upcoming National Day. Consumption coupons can be used from October 1, indicating the period of use, not redeemable for cash, not for sale and so on.