many friends will encounter a situation, that is, when their own shops are doing it, the data will decline and the quantity will be reduced. If you go to the market and ask some operating companies, they will definitely find problems with your store from all aspects. For example, the logo is not good-looking, the name is not good, the picture is not beautiful, the description is not detailed, the score is too low, there are too few gold charges, the activities are not rich, the data is unhealthy, and so on. Normal agency operation basically comes to this point. These things don't say that he is wrong, nor can he say that he is all right. It can only be said that it is too one-sided and doesn't directly hit the root of the problem. We are one of our own, so let's talk about the core.

Actually, it's very simple. There are not so many twists and turns. The traffic of the platform is only a little. If you can help him make money, he can make money for you. The platform is not for charity, it is also a commercial organization, and it needs to be realized.

? It is very thorough for you to look at this from the perspective of the platform.

once we understand this basic logic, we can gain a new angle of thinking.

how do we make money for the platform?

there are two ways to make money on the platform.

one is to draw commission.

The platform has about 21 points for individual businesses. If you make a turnover of 111 yuan, he will get a commission of 21 yuan.

then the logic of making money by commission is very clear. The higher the turnover, the more money the platform will make.

Therefore, shops with high turnover will definitely get more traffic exposure than shops with low turnover.

There are two situations here. One is to make 111 orders with a turnover of 2111, and the other is to make 51 orders with a turnover of 2111. So which store does the platform like?

The answer is the store that makes 51 orders. The reason is also very simple. If you make 51 orders, he only needs 1 knights to serve your store. If you make 111 orders, he needs 2 knights to serve you. Knights are also a cost. A store with high customer unit price can help the platform save money.

then this operation logic is very clear. We should increase our unit quantity and customer unit price as much as possible to create more profits for the platform.

the second situation is promotion, that is, spending money to buy traffic.

if you spend money, the platform will give you traffic, which must be done in the early stage. Because we don't have a single quantity, we can only lose money to the platform in this way.

But I don't recommend this promotion, because it is too wasteful. As a businessman, if you want to make money, you still have to rely on natural flow, because this is free. We don't want to do charity, but also want to make money.

the rest of the praise and repurchase rate are also explained very thoroughly in this thinking frame.

users give favorable comments and the repurchase rate is high, which means that your store is popular. To tell the truth, the customers of the platform are not from our merchants, but from the platform. For example, when a guest comes to the platform home as a guest, we are in charge of the reception. No matter what method we use, the guest can only say that it is very good. If we come to the platform home as a guest next time, the platform will push us to the gold medal waiter. If the guest comes and we don't serve well, we won't go to the platform home in the future. If I were the platform, I would definitely kill this host, who is purely a pig teammate.

Through such a simple logical framework, we can analyze our relationship with the platform very well. The so-called operation is to let the platform think that we are a good shop that can help him make money. How to judge? Data, background data! If you know, you will naturally understand. I don't know. Go on to the next lesson.