1, offline mode refers to the business with physical stores as the core, and consumers need to go to the store for shopping, experience and other activities. This model is common in traditional retail, catering and other industries. Different from online payment and logistics distribution in online mode, offline mode emphasizes personalized experience such as on-site communication and face-to-face communication.

2. With the continuous popularization of Internet technology, more and more online enterprises are trying offline mode, so as to broaden their business territory, enhance brand awareness and enhance user loyalty. For example, e-commerce giants such as Suning and JD.COM cooperated with offline stores to launch a series of logistics sub-stations, self-promotion points, physical stores and other businesses with the concept of "internet plus" to promote the deep integration of online and offline.

3. Although the development trend of online mode is obvious, offline mode still has its irreplaceable advantages: it can provide more personalized and interactive services; The physical display and trial effect of products can make consumers fully understand the advantages and disadvantages of products; Physical stores can also create an "online+offline" comprehensive shopping experience by optimizing decoration design and marketing activities to attract more consumers to shop.