The practical teaching system of tourism management major is one of the important contents for colleges and universities to realize their training objectives. The following is a sample report on tourism management that I compiled for you. Welcome to read it. 1:
Abstract: The development of tourism industry in Henan has the advantages of geographical location, convenient and fast traffic conditions, rich and diverse historical and cultural tourism resources, spectacular natural scenery and so on. However, there are also a series of problems such as unbalanced regional development of tourism industry, insufficient publicity and marketing, and the need to further strengthen the collectivization of tourism industry. Therefore, we must proceed from the strategic height, earnestly do a good job in the development plan of the province's tourism industry, and conscientiously implement it; We should have innovative spirit in development ideas; Strengthen the integration of tourism resources and tourism enterprises; Strengthen service awareness and improve the soft power of tourism culture industry.
Since the reform and opening-up, Henan tourism has developed rapidly and become one of the important industries of regional economic development in Henan, and the role of tourism activities in promoting economic development has become more and more obvious. The government of Henan Province has made a strategic decision to develop the tourism industry into a dynamic new pillar industry, and put forward the goal of leaping development from a province with large tourism resources to a strong tourism province. However, compared with the tourism industry in developed provinces and cities, the development of Henan's tourism industry is still relatively backward, and its influence in the whole country has been improved. It is of great significance to understand the current situation of Henan's tourism development and the advantages and disadvantages of developing Henan's tourism industry, so as to improve the healthy and rapid development of Henan's tourism industry.
favorable conditions for Henan to develop tourism industry
superior geographical location and convenient and fast traffic conditions
Henan is in the transition zone from the second ladder to the third ladder from west to east in China, and the geographical and climatic transition zone from south to north occupies a position in the world in terms of political and traffic status. Historically, Henan has always been the only place for our people to travel from the south to the north and from the west to the east, and it is also a place for people of all ethnic groups to have frequent activities and close contacts. In modern society, the mileage of railway traffic ranks first in the country, and the north-south and east-west traffic arteries meet in Zhengzhou, the provincial capital, and the railway trunk lines such as Beijing-Guangzhou, Beijing-Jiaozhi, Longhai and Xinhe crisscross in Henan. The highway transportation network is developed, and expressway #from tourism management opening report template selects 3 self-study excellent networks./end# The traffic mileage ranks first in the country, and nine national expressway cities such as Beijing, Hong Kong, Macao, Lianhuo, Jiguang and Daguang and more than 21 local expressway run through it, and other national highways such as 115, 116, 117, 311, 311 and 312 run through Henan. Air traffic lines have developed rapidly, with five airports, including Zhengzhou Xinzheng International Airport, opening international and domestic routes to important cities at home and abroad. With its unique geographical location and extensive land and air traffic, Henan has closely linked with all parts of the country and laid a solid foundation for the development of the tourism industry.
Rich and diverse historical and cultural tourism resources
Spectacular natural scenery
Henan has various geological structures and complex surface forms. There are not only high mountains, but also boundless plains, undulating hills and basins surrounded by hills. Mountains, plains, hills and rivers constitute rich natural resources, which have nurtured famous mountains and rivers, rivers and lakes waterfalls, karst caves and hot springs, virgin forests and other scenic spots. According to statistics, there are more than 111 natural scenic spots available for sightseeing in Henan. Among them, there are two world geoparks, Songshan and Yuntai Mountain. There are 3 national scenic spots such as Yuntai Mountain in Jiaozuo-Qingtianhe-Shennongshan Scenic Area, Baiyun Mountain in Songxian County of Luoyang, Laojun Mountain in Luanchuan County of Luoyang-Jiguandong Scenic Area; 25 key scenic spots in the province * * *; There are 23 nature reserves above the provincial level. Rich and colorful natural landscape resources provide unique conditions for the development of Henan tourism.
Problems in the development of tourism industry in Henan
Regional imbalance in the development of tourism industry
Due to historical, geographical and economic reasons, the distribution of tourism resources in Henan is uneven. The tourism resources in Zhengzhou, Luoyang, Kaifeng and Jiaozuo were developed earlier and had great influence at home and abroad, with the tourism output value accounting for more than half of the province and the tourism industry being relatively developed. In other cities, except Anyang and Xinyang, the tourism development is relatively good, and other cities have low level, small scale, poor foreign exchange earning capacity and poor visibility, so the tourism development is obviously in a weak position.
the tourism industry lacks the drive for publicity and marketing
Henan's publicity of tourist attractions and cultural resources is mainly based on the media resources in the province. After all, the audience of the media in the province mainly comes from the province and neighboring provinces and cities. To expand the popularity of Henan tourism, we must base ourselves on Henan and go to the whole country, and expand publicity in various media in the influential central media. We must go abroad and face the world; It is necessary to organize all kinds of publicity and promotion activities in a planned way, and persevere, not a gust of wind. A few years ago, the Henan provincial government also conducted publicity and promotion meetings on Henan tourism to Beijing, Hong Kong and other places, and some scenic spots also put promotional videos on CCTV, but it was not systematic and lasting enough. In this respect, we should learn from Shandong Province. After continuous publicity and promotion in recent years, Shandong's tourism industry has sprung up, which has a high reputation in the country and achieved good results.
the collectivization of tourism industry needs to be further strengthened.
In recent years, with the rapid development of tourism, various places compete to invest in the construction of tourism industry. However, the tourism industry in various cities in Henan often goes its own way, without the scale effect and brand influence. In the list of 21XX and 21XX Top 111 National Travel Agencies released by National Tourism Administration, only one of Henan Province was shortlisted and ranked lower for two consecutive years, which is far from Guangdong, Shanghai, Beijing, Jiangsu and Shandong, and the competitiveness of tourism enterprises is obviously insufficient. The number of tourism enterprises is small and numerous, lacking the traction of leading tourism enterprises, and the tourism industry has no group advantage, which is an obvious bottleneck in the development of Henan tourism industry. The development of Henan's tourism industry should make great efforts to form some large-scale tourism industry groups, enhance their competitiveness, and expand the consumption behavior characterized by people's spatial movement in influential tourism activities on the basis of practical investigation and study, according to the complementarity of regions and tourism resources and the mutual promotion and development of tourism-related enterprises.
tourism industry chain is not perfect
tourism activity is a kind of consumption behavior characterized by people's spatial movement. In tourism activities, as a tourist destination, we should firmly grasp the six elements of tourism activities, such as food, shelter, transportation, travel, shopping and entertainment, connect various tourism-related industries in series, lengthen the tourism industry chain as much as possible, and drive the development of tourism destination industries with tourists' consumption activities. At present, a major problem in the development of Henan's tourism industry lies in the imperfection of the tourism industry chain, which is still in the primary stage of development. The tourism industry is dominated by tourism links, and the elements of food and shelter have developed. However, the elements of entertainment and purchase have not yet been developed, and great efforts need to be made. If Henan tourism industry wants to be bigger and stronger, it is not enough to rely solely on ticket revenue. While attracting tourists to gather in scenic spots, tourism-related enterprises should make efforts in food, accommodation, entertainment and purchase, do a good job in the breadth and depth of tourism projects, and try to lengthen the tourism industry chain.
Reflections on the Countermeasures for the Development of Tourism Industry in Henan
From a strategic perspective, we should earnestly make a long-term plan for the development of tourism industry in the whole province and carry it out seriously.
The tourism industry is a sunrise industry. The cultivation and prosperity of the tourism industry will not only enhance Henan's popularity in the country and even in the world, but also provide a strong impetus for the sustainable development of Henan's economy, which is a great event that will benefit the present and the future. Therefore, we should pay attention to it from the strategic height, select high-quality experts, independently study the road of sustainable development of Henan tourism industry, do a good job in the strategic planning of Henan tourism industry development, and raise it to the provincial strategic height to implement it effectively. Henan's tourism industry needs a game of chess in the whole province. All localities and cities should closely focus on the provincial planning, give full play to the advantages of local tourism resources, and actively formulate the development strategy of the city's tourism industry. The formulation of tourism industry planning is only a beautiful blueprint, and the key lies in its implementation. In the process of tourism industry development, we should ensure that it will not be changed at will because of the change of the main leaders, and learn from the lessons that the masses used to call Secretary Zhang to fill the ditch and Secretary Li to dig. The cultivation of tourism industry and the formation of tourism brand cannot be achieved overnight. It needs persistent persistence, and should not only focus on immediate interests, but also be prepared for immediate success.
innovation should be made in the development of tourism industry.
compared with the coastal provinces where the tourism industry started earlier, Henan's tourism industry developed late, the market was not mature enough, and its tourism brand and international and domestic influence still need to be further improved. This is inconsistent with the status of our province as a big province with historical and cultural resources, and it is also not conducive to the rapid development of Henan's economy. In the development of tourism industry, we should not only learn from their successful experience, but also dare to innovate. It is necessary to change the way that Henan's tourism industry used to learn from coastal areas and coastal areas to learn from foreign countries, otherwise it can only follow suit and fall behind step by step. In the development of tourism industry, relying on rich historical and cultural resources; It is necessary to reduce redundant construction and highlight local cultural characteristics.
strengthen the integration of tourism resources and tourism enterprises
realize tourism synergy according to the synergy theory and integrate tourism industry
according to the essential characteristics of tourism activities and tourism industry, allocate relevant tourism elements through effective management mode, business mode, market behavior and technical means, optimize the structure of tourism productivity, and make tourism have high resource mobilization ability and social organization level. The complementary aggregation of advantages and functions among the relevant elements of tourism will be formed, resulting in synergistic value-added benefits beyond the individual elements of tourism, thus giving higher efficiency to tourism productivity and realizing Pareto efficiency of tourism. It can be said that it is an effective way to solve the low efficiency of Henan tourism industry development by integrating tourism elements with synergy theory to realize optimal allocation.
according to the theory of industrial integration, it is an important trend of industrial development in the world today to realize the integrated development of tourism industry. It is called a powerful engine to promote employment and growth under the new economic conditions. The integrated development of tourism industry refers to the dynamic development process that tourism industry and other industries or the same industry within the tourism industry penetrate and cross each other, and finally merge into one, and gradually form a new industry or industrial chain. The result is that it not only meets the effective demand of the tourism market, but also solves the input cost of related enterprises and institutions, and obtains the synergistic effect of 1+1 "2". Using the theory of integrated development to realize the integrated development of tourism industry is also an effective way to solve the current development of Henan tourism industry.
It is necessary to strengthen service consciousness and improve the soft power of tourism industry
Tourism industry is a comprehensive industry with strong service. The industry of Henan tourism development should not only strengthen development and investment in scenic spots, scenic spots, hotels and other hardware, but also strengthen service quality and service awareness; It is necessary to standardize all kinds of tourism business activities, crack down on extortion and deception in all kinds of tourism industries, especially in the catering industry, strengthen the education of honesty and integrity, and earnestly establish a good image of Henan tourism; Starting from the details, humanistic care is reflected everywhere, and visitors should feel at home.
References:
[1] Outline of the Twelfth Five-Year Development Plan for Tourism in China. 21XX.12.26.
[2] Twelfth Five-Year Development Plan for Tourism Industry in Henan Province [Z]. Yu Zhengban [21xx] No.14.
[3] Feng Dexian. Research on the Development of Tourism Industrialization in Henan [J], Regional Research. (6).
[4] Gong Shaofang. An empirical study on the development of tourism industry cluster in Central Plains urban agglomeration [J], Journal of Henan University (Social Science Edition), 2115, (5).
[5] Zhang Chune. Study on the characteristics of tourism industry chain [J], cultural business, 21XX,) 5). < p May 27, 2115.
[7] He Jianmin. Forms, motivations, paths, obstacles and mechanisms of integrated development of tourism industry [J]. Journal of Tourism, 21XX, (4).
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