Haibawang's existing three production bases in Shantou, Conghua and Chengdu are all expanding their production capacity. For example, Shantou Factory has added several layers of product categories, covering glutinous rice balls, jiaozi, hot pot glutinous rice balls and so on. From chemical plants, production workshops, cold storage, etc. , is also expanding. In recent years, Haibawang has been looking for a suitable factory in East China as a new production base. This year, we have stepped up our search for a new factory, hoping to settle in East China as soon as possible.
Consumers' awareness of meatballs is far less than that of glutinous rice balls. Now people in provincial capitals pay more attention to quality, and the market next door has a certain brand awareness, but further down, the county-level and even township markets are basically not well-known. "So many small enterprises can still live, even live well, just because there are townships and county markets."
"Medium-sized enterprises with a scale of 560 million to 654.38+0 billion are the most difficult to survive." Wei Jieyu analyzed that the product positioning of medium-sized enterprises was quite suitable a few years ago, but now consumers in medium-sized cities already have the awareness of high-quality brands. If the mainstream products of medium-sized enterprises remain at the level of a few years ago, the sales volume will definitely decline. If you don't upgrade, you're dead. If you upgrade, you must find a suitable way. Once you make a big mistake, you will only die faster.
The industry will be subdivided into specialization.
The development of economy has driven the change of consumption concept and channel demand. For example, Guandong Cook and Mala Tang used to be stalls, but now they are basically in stores, and chain stores like Sean Mala Tang and Yang Guofu Mala Tang were born. The requirements of these catering brands for product quality have also increased accordingly, so low-end products will definitely die if they are not upgraded, because consumer demand is gradually declining and corporate profits are getting less and less.
Haibawang International Group is a Taiwan-funded enterprise integrating frozen food, entertainment and real estate. Its mainland headquarters was established in 1994. The company has the world's latest frozen food production equipment in Europe, America, Sweden and Japan, and has branches in major cities across the country, with more than 300 logistics vehicles and more than 3,000 employees.
The company adopts the "six-oriented" management mode of material origin, personnel localization, price popularization, production automation, computerization and product standardization. After more than ten years of unremitting efforts, it has developed into a leading enterprise in the domestic frozen food industry. Since 1975, under the leadership of Chairman Zhuang, we have successfully operated hundreds of chain stores in Taiwan Province Province, Shanghai, Shantou, Chengdu, Chongqing, Beijing and Shenyang.