Knowledge expansion
Advertising language, also known as advertising words, has broad and narrow meanings. Advertising, as its name implies, is widely advertised. Broadly speaking, advertising language refers to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including the title and text of advertisements. In a narrow sense, advertising language refers to improving the visibility of enterprises through publicity, and advertising language is also an indispensable means and method for businesses to obtain profits in marketing.
Basic requirements: short and easy to remember, with outstanding features, strong appeal and adaptability to needs.
Types are: efficacy, quality, pun, affection, summoning and inspiration.