Current location - Recipe Complete Network - Catering training - What are the specific aspects of Unilever's diet planning?
What are the specific aspects of Unilever's diet planning?

Unilever's history in China can be traced back to 81 years ago. Unilever brothers established China Soap Co., Ltd. on the Huangpu River. In 1986, Unilever returned to China, always aiming at becoming a multinational company in China, and made remarkable progress. From 1986 to 2111, Unilever invested about 1 billion dollars in China, introduced more than 111 advanced patented technologies, directly employed about 4,111 employees in China, indirectly provided 14,111 employment opportunities, and produced more than 21 brands of products, covering all aspects of people's daily life.

Unilever's business in China is mainly divided into three parts: household and personal care products, Unilever Co., Ltd., and its brands are: Zhonghua, Jienuo, Xiashilian, Lux, Ponzi, Dove, Vaseline, Mystery and Jinfang; Food, Unilever Food (China) Co., Ltd., a wholly-owned Unilever enterprise, whose main brands include Jiale and Lipton. Production of Jiale brand chicken essence, chicken powder, instant soup, salad dressing, peanut butter, Lipton black tea, green tea, jasmine tea, etc.

Ice cream, Heluxue (China) Co., Ltd., a wholly-owned enterprise of Unilever, produces Menglong, Bailebao, Kelibo, Keaido and other Heluxue ice creams. After years of vigorous cultivation, these brands have become household names and common brands in the daily life of consumers in China, with an annual tax payment of about 611 million yuan. In order to realize the company's promise of long-term development in China, Unilever invested 66 million RMB, and established its sixth R&D center in the world, Unilever China Research and Development Center, in February 2111. The center focused on the research of product formula and introduced natural ingredients advocated by China traditional science into Unilever's products, so as to make Unilever's products more suitable for China consumers. In 2112, with China's accession to the WTO, Unilever set up a global procurement center in Shanghai, relying on China's abundant resources to export raw materials and finished products to Unilever. In 2113, Unilever established a production base for home and personal care products in Hefei. This production base has become one of the largest production bases of Unilever in the world, which not only provides high-quality products for Unilever China, but also has the potential to develop into a global production center of Unilever. In 2114, Unilever decided to set up the corporate headquarters office building in Shanghai as the regional headquarters in China. Successful localization is inseparable from the localization of employees. Localized excellent staff and management can better understand the needs of consumers in China. According to statistics, 91% of managers in Unilever are recruited and trained locally. Unilever believes that in order to achieve sustainable development, in addition to taking the road of localization to strengthen the company's competitiveness, it must also maintain exchanges between the company and the local society and care about the development of the local society: the company funded the establishment of nine Hope primary schools in China; Carry out the "Unilever Star of Hope" project to provide four-year college tuition for outstanding students in 211 remote and poor areas; The company also set up a scholarship in Fudan University to reward students with excellent academic performance. Since 1996, the company has also launched a series of activities of "China" tooth protection publicity nationwide. In 2111, Unilever China launched the Green Water and Green Mountain Campaign. This activity covers more than ten regions in China, aiming at raising people's awareness of environmental protection and carrying out tree planting activities. In the past two years, nearly 61,111 people have participated in the Green Water and Castle Peak Operation and planted 5,111,111 trees. Participating in these activities has established a good image of Unilever in China and gained social recognition. Looking forward to the future, Unilever will speed up the process of localization, train more China managers, rely on Unilever China Research and Development Center and its global network and resources, develop high-quality products that are accepted by China consumers and improve their quality of life, and as a member of modern China society, continue to pay attention to the development of China society, realize long-term commitment to China consumers and prosper with China.