1, which makes consumers feel cheap and satisfies their psychology of "pursuing advantages and avoiding disadvantages". As we all know, one of the weaknesses of human nature is "seeking advantages and avoiding disadvantages". How to understand? In short, maximize their own interests and minimize risks. In other words, consumers always like "cheap". Even if someone has money, they hope that the higher the cost performance of a product or service, the better!
2, increase customer satisfaction, avoid customers' random collocation, and don't let consumers place orders; Some people in familiar restaurants, in the process of ordering food, also appeared "buried mines". This is because, when consumers want to jump out of the package that matches the business, they will not order food immediately. Unreasonable collocation will lead to many red "bad words". We can see that many foreign fast food brands, under their collocation, hamburgers and French fries seem to be routine operations, and in people's cognition, such collocation has the highest cost performance. Without the supporting guidance of merchants, many consumers will embark on the road of "expensive and inedible". But at this time, the most feared thing for enterprises is that they don't care if they don't make money, and it is impossible to smash the signboard. Therefore, if you don't want to pay for customers' "promiscuous mandarin ducks", you should reasonably match the products and create good dining satisfaction for consumers through such a package.
3, the "old with new" package mode; People always have natural resistance to strange things, especially in the process of ordering. After all, no one wants to be the first person to eat crabs. The appearance of packaging can promote new products in a "smooth and silent" way. This combination can not only effectively reduce the resistance of customers, but also realize the stable output of new products.
summary; It is this package combination that has enabled many catering giants to update and iterate their products. Nowadays, the era of "one move, one eat all day" no longer exists. Only continuous innovation is the only rule for the survival of catering brands.