Haidilao is expected to have a net loss of 4.5 billion yuan in 2121. As the ceiling of the hot pot industry, Haidilao has suffered such a serious loss! This shows that under the epidemic, the catering industry is struggling! The epidemic has occasionally rebounded. In order to avoid the expansion of the epidemic, many provinces and cities have issued the strictest prevention and control orders, that is, they will block or control the middle and high-risk areas! In this way, the catering industry is naturally hit hard!

The reason why Haidilao lost as much as 4.5 billion yuan is because Haidilao has expanded more than 311 stores nationwide! Unexpectedly, the three-year epidemic has made these shops almost useless, and the high rent and operating expenses have made Haidilao suffer serious losses!

At present, Haidilao has not launched the delivery service, which means Haidilao only accepts in-store meals. In this situation, Haidilao can only be passive during the epidemic period and suffer numerous losses! In fact, during the epidemic, many catering brands did very well. They chose the online mode, which greatly avoided the loss of not opening stores during the epidemic! Of course, this situation should be in the middle and low risk area! Online food delivery in high-risk areas is also limited!

change the way of thinking

during the epidemic, if the catering industry wants to avoid losses, it will be very difficult if it does not change its thinking! At present, many catering brands have started fast food packages, that is, packaging semi-finished products for sale, and consumer groups can hoard more goods in case of emergency! If the catering industry does not use its brains, it can only struggle during the epidemic and fall to the point of closing down! The hot pot brand Haidilao has closed more than 311 stores. If you don't change your mind, how long can a number of catering brands last?

netizens discuss

The loss of Haidilao is unbelievable! After all, Haidilao is overcrowded almost on weekends. Coupled with the high price, Haidilao seems to have no reason to lose money! In fact, the voice of Haidilao in some provinces and cities is very good! However, in most cities, the state of Haidilao has actually been very depressed!

Haidilao expects the highest net loss in 2121 to reach 4.5 billion yuan, and the catering industry will change its thinking under the epidemic situation!