There are many things to pay attention to when joining a restaurant. First of all, we should start from ourselves. Before joining a restaurant, you must first determine your own investment amount and specific catering classification. Early positioning is very important.

Besides, the ability to invest in catering must be within our affordability. We should also reserve some working capital for opening restaurants. If the self-owned funds are 6,543,800,000+0,000, it is recommended to invest 500,000-700,000 catering brands. If the fund is only 6.5438+0 million, don't join the catering brand. It is also good to learn a skill before opening a shop.

The second point: brand analysis

Let's talk about choosing a catering brand first. How can we choose a brand that suits ourselves and the market? Remember here that you are not joining a good catering brand, but a catering brand that suits you. Next, I will give you an analysis. If you choose a restaurant brand,

1, investigation of direct stores-whether the direct stores in the catering headquarters are profitable, of course, the more direct stores, the better. We can go to the direct store by ourselves, inspect it for one to three days, estimate the running water and per capita consumption of the restaurant all day, and make an estimate in combination with our local situation.

2, headquarters inspection-how about the follow-up service of catering brands, this should be inspected at the headquarters, what services are available after joining, including some management models of franchise stores now, of course, you can also visit several franchise stores, you can visit a place at the same level as your own city, which is more comparative.

3, brand qualification-and then there are some brand qualifications, brand trademarks, VI design and a series of information, here to tell you that we want to join a catering brand, trademarks are necessary, if there is no trademark, we will encounter infringement problems in the later press conference. ?

4. Taste of dishes —— After the first three investigations, the next step is the taste of dishes, whether the taste is suitable for local consumption habits, whether it is fresh enough, and whether it has a sense of trend, such as 20 17 Chengdu hot pot, skewers and meat crab pot. ?

5, catering technology-also pay attention to one thing is that you want to join a catering brand, or learn a catering technology, this is very important, there are many catering brands with high reputation, the taste is not necessarily delicious, some catering brands are unknown, but the taste is good, here you have to make a choice, all brands are not perfect, it is impossible for the brand to be big enough to suit your taste, so you have to choose one that is more suitable for you.

The third point: site selection analysis

Regarding site selection, try to choose a place with more people.

1. It is best to have intersections on both sides, with wide sidewalks, large flow of people and wide viewing area; Don't be too wide, thinking that the traffic flow will be greater; Moreover, there is no isolation guardrail in the middle of the road, otherwise it is not convenient for customers across the road to come and spend;

2. Some sections have a large flow of people, but basically do not produce consumption, but rush by, so we should pay attention to investigation;

3. Consumption environment: It is necessary to examine the consumption level of residents and consumers around the store in detail, so as to formulate corresponding promotional activities for consumers.

4. Facade factor: Generally speaking, the depth is not greater than the width, and parking in front of the door is convenient; There is no big tree to cover the signboard; There are no large garbage stations and drains nearby.

5. the rent of shops can't be measured by price alone, but the key is to look at the cost performance.

The fourth point: personnel recruitment

Running a restaurant is not the success of one person. Because the service from the back kitchen to the front hall needs to be rented. When your restaurant staff is full and your team is fully equipped, all you need to do is training. From food production to service, all links need standardized management. A good team should have a clear division of labor and obey management.

Extended data:

Matters needing attention in opening a catering franchise store:

Joining chain enterprises is not as easy as people think. Practice shows that you must pay special attention to the following matters if you want to join the chain operation successfully.

1, industry

There are not a few popular chain brands, but many brands disappear without "fire". It can be said that the brands of franchise chains have to be reshuffled almost every year, which undoubtedly increases the difficulty of choosing franchise chain entrepreneurs. Therefore, when you choose to enter the business, you must stand the test of the market: the chain operation system is at least 5 years.

2. Opportunities

Joining the chain operation is a successful shortcut for those who want to start a business, saving the trouble of not finding a business project. According to a survey, 80% of independent shopkeepers in Japan's retail industry closed down in the first year, and only 8% can persist until the fifth year;

However, only 20% chain stores closed down in the first year, and 77% chain stores can survive until the fifth year. This survey proves that "joining must be more cost-effective than starting your own business." But these data don't mean that you are 100% successful after joining.

The survey shows that it is more secure to find a competitive chain brand with certain experience in opening stores, a certain number of chain stores or at least five years of development. Some emerging franchise systems have not been developed in the market for a long time, have not experienced the market, and their customers' consumption habits have not yet been developed, which is easy to cause the illusion of temporary business prosperity.

When choosing a weak chain brand, although you can pay less for joining, you can enjoy less resources and help from the headquarters. Many things have to be taken care of by franchisees themselves, and their competitiveness is naturally weak.

Competitive chain brands have good development prospects and naturally have high requirements for joining. However, it should be understood that the more stringent the franchise conditions, the more perfect the franchise system, the stronger the financial resources and strength, but also more capable of ensuring the profits of franchisees. Because of this, the more reputable chain enterprises are, the more rigorous they are when choosing franchisees.

Baidu encyclopedia-franchisee