Affected by the economic downturn in the real market in the past two years, many business friends have reported that the business of physical stores is becoming more and more difficult. The rapid development of small programs in the field of mobile e-commerce has also enabled businesses to see new business opportunities, hoping to use small programs to break the offline business dilemma and bring sales growth. Let's first look at the economic value of physical stores. What physical industries are suitable for small programs?

1, the value of the applet to the entity enterprise

1) applet drainage line

Merchants can make small programs a bridge for online and offline integration, and realize online and offline linkage marketing through small programs. For physical stores of general size, stores can be used for promotion at first. For example, by arranging the QR code of the applet and the clerk guiding the user to scan the code to join the membership, scan the code coupon, self-service order, etc., the offline customers will be drained to the online. Then do marketing activities through small programs to attract nearby users to shop. In addition, the applet can provide more service scenarios for the store. Merchants use small programs for online promotion, and WeChat users within 5 kilometers can view the store information. The function of nearby applets has also increased the flow of shops and brought a wider range of exposure.

2) Make good use of marketing fission

The applet comes with the social attribute of WeChat, so the most important marketing method is to use the social function of WeChat to develop continuously, and bring the storefront entrance to a large number of users' WeChat through the applet. This requires businesses to make good use of various marketing methods, such as grouping, coupons, bargaining, social seconds kill and other marketing methods, and vigorously promote them in the circle of friends and various WeChat groups, so as to make active communication fast, wide in audience and high in participation. Generally speaking, the repurchase rate of users can be improved by combining activities with great preferential treatment and good quality goods and services.

3) Lightweight application advantages

Applets are light applications that do not need to be installed and downloaded, and users can use them anytime and anywhere. On the other hand, the WeChat platform has gradually updated more than 80 traffic portals, making the use of small programs more convenient. "Sweeping" has long been the new normal of our behavior habits, and it is not easy to cause users' resentment.

In this post-epidemic era, small programs have long been a powerful tool for businesses to reduce customer acquisition costs, create a closed-loop marketing, and enhance user conversion and repurchase. The application range of applets is also very wide, whether it is offline catering, retail, hospitals, service industries and so on. It can be said that as long as there are physical stores that need to provide products and services to the public, they can use small programs to help businesses achieve online and offline integrated operations.