Mokumoku Farm is located in the suburb of Iga City, Mie Prefecture, Japan. The core area of the farm is about 211 mu, which is a theme farm integrating production, processing, sales, educational experience, sightseeing and shopping. It's a place for Japanese families to take their baby to punch in.

Mokumoku farm takes parenting education as the starting point, takes families and students as the main demand groups, and emphasizes closeness to nature and family warmth. Now it has become the most successful theme farm in the sixth industrialization integrating production, processing, sales, leisure sightseeing agriculture and online shopping.

what is the "sixth industry"?

the "sixth industry" refers to: not only planting crops (primary industry), but also engaging in agricultural products processing (secondary industry) and selling agricultural products and their processed products (tertiary industry). Through mutual integration, the added value of agricultural products can be enhanced to obtain more added value. "1+2+3" equals 6.

The basic trend is to attach the secondary and tertiary industries to it, and to integrate sightseeing experience, shopping, entertainment and leisure into the "sixth industry" of the agricultural industrial chain will become a new direction of agriculture in the future.

Mokumoku Farm grafted all aspects of its industry into tourism activities through a complete agricultural tourism industry chain, and derived some tourism products, which became the focus of the experience. In addition to the closed-loop industrial chain of the base farm, the farm has also extended its tentacles to places with high population density.

Mokumoku Farm is a big platform, which is responsible for brand and overall operation, and more aspects such as production and processing are handed over to operators or farmers.

product mix and project planning are the keys to the success of the farm. To put it more bluntly, planning determines the profitability of the farm and retains tourists.

humanized planning: Mokumoku farm is divided into four areas: catering area, accommodation area, leisure and entertainment area and shopping area, which provide services such as sightseeing, popular science education, product exhibition, catering and delicious food, leisure experience, commodity purchase and holiday accommodation.

Dining area and accommodation area: Visitors can enjoy natural and green food and leisure accommodation environment. The shopping area near the entrance gathers vegetable trading markets, milk workshops, coffee shops, rural restaurants, food courts, etc. The locally farmed pork will also be tasted by consumers in the restaurant first, and the processed dairy products will be sold directly in the milk workshops.

The core area of the farm is the leisure and entertainment area, which combines agriculture with experience. There are learning pastures, experience halls and theme halls, which provide various viewing and experience activities for tourists, so that children can learn agricultural knowledge and enrich their life experiences in the experience activities.

Accommodation area: The farm also provides warm and comfortable holiday accommodation services for tourists from afar through open-air hot springs and resorts. There are 39 guest rooms including dome villas and hot spring accommodation. The house is mainly in fairy tale style, with lovely shape, and the color decoration of interior design is also full of childlike interest.

Children's activities: The activities set up on the farm pay attention to learning and participation, which are mainly divided into two categories: leisure and sightseeing activities and experience and interaction activities, aiming at making children get close to nature, experience society, broaden their horizons and enrich their life experiences.

Leisure and sightseeing activities: The farm has a beautiful natural environment, which can arouse children's interest, whether it is a well-planted flower sea or a poorly managed forest. The casual appearance of animals such as pigs, cows, sheep and horses raised on the farm brings unexpected surprises to tourists, and children can also get in touch with these small animals at zero distance.

Experience interactive activities: In order to make children get closer to nature, the farm provides various viewing and experience activities, so they can observe small animals and interact with them. On the learning ranch, children watch the pig show, try to raise pigs, learn to milk, and ride horses outdoors. There are also three manual experience halls in the venue, so that children can gain experience through experience and enhance their feelings through interaction with their parents. In addition, there is also a bread DIY experience activity, where children, with the help of their parents, experience the fun of doing it themselves.

details: food safety guarantee: the farm cooperates with farmers to provide agricultural products to consumers, and at the same time, the farmers' names and photos are attached, so that consumers can clearly know the growers and producing areas of fruits and vegetables, which can not only restrain and supervise the growers to some extent, but also make consumers feel at ease, which has an important normative role in building an ecological and healthy farm.

Design with children's eyes: The farm is designed for children, ranging from scenes to details, from lovely buildings in the field, to play facilities that conform to the temperament of the farm, to various experience activities, as well as signs and diagrams that tell stories with pictures, which are very close to children's psychology and truly designed for children.

theme: no matter what place or activity, every link is related to pasture or pig. From the theme pavilion related to pig, to the layout of shop scenes, to the products in the park, everything is unified in style, which perfectly interprets the theme of "nature, agriculture and pig".

Summary: mokumoku Farm relies on the parent-child theme, organic products+workshop-style production+sightseeing experience+intelligent operation mode, and mokumoku Farm has made agriculture in remote ravines a big brand in Japan, with an annual visitor volume of 1.5 million.

besides the membership fee, the income of the farm is combined with the sightseeing experience, creating an industrial chain combining agriculture and tourism, integrating production, processing and sales, and forming a virtuous cycle of sustainable operation mode.