1.？ Death and life in American big cities: this book is a classic of urban studies. In the book, the author Jane Jacobs emphasizes the importance of urban public areas and streets and their influence on urban safety and civilization. The ideas in the book can help you better understand how the city works and how to carry out business activities in the city.
2.？ Kingdom of sidewalks: Sociologist Mitchell Dunnell made an in-depth study of the sidewalk life on Sixth Avenue in new york through five years of participatory observation. This book focuses on people who make a living on the street, explains the social structure of sidewalk life and the logic of daily interaction, and points out that informal economy and social life are of great value. This book can help you understand the social structure and culture of street stalls and how to establish good relations with others.
3.？ Voice of the City: Urban Sound Environment: This book contains articles written by Chinese and British cultural critics about the "Voice of the City" project, and introduces the background, purpose, implementation process and its impact on the urban sound environment. Reading this book can help you understand how to use urban space to carry out business activities and how to cooperate with urban management departments and other stakeholders.
4.？ Shark's fin and pepper: This book is the adventure of British girl Faucia Dunlop in China, and records her experiences and feelings of tasting various delicacies in China. This book not only introduces the food culture in China, but also discusses the differences and exchanges between Chinese and western food cultures. Reading this book can help you understand the consumption habits and cultural differences in different regions and provide inspiration for your business.
5.？ 250 ways to get rich by small business: This book introduces many ways to get rich with less investment, less risk and quick return, covering catering, clothing, retail and other industries. Reading this book can help you understand some small-scale business projects and models and provide reference for your entrepreneurship.
6.？ Manager's Reference: Business Model and Business Thinking: This book helps readers to create innovative business models through visual tools, including business model canvas and value proposition canvas. Through charts, images and examples, the book explains the construction method of business model in detail, so that readers can better understand the concept and application of business model.
7.？ The New Generation Business Model: This book discusses how to use the innovative thinking of business model to realize the development of individuals and organizations, and tells how to use business model canvas tools and business model charts to create a brand-new business model for enterprises to cope with competition and market changes.
8.？ Entrepreneurship reading 12: this book discusses all aspects of entrepreneurship, including business model, market positioning, team building, financing strategy, etc. It is a practical guide for people who want to start a business or are starting a business, which can help entrepreneurs understand the essence, law and success of entrepreneurship.