The most standard of course, or "carbon to the fragrance of the three countries barbecue meat" their own description, after all, this is the source. The following is the description on the website of "Carbon Laixiang Three States Barbecue Meat" (more details can be found on the website: )
"Carbon Laixiang Three States Barbecue Meat" brand was founded in the gourmet capital - Chengdu, to 2005 to the vast number of gourmets welcome and sought after. Since 2005, it has been very popular and sought after by gourmets. By the Rui Shi Tang brand incubation, cultivation and chain operation. With "professional brand planning, store operation, continuous research and development of dishes to support the ability to support the intensive production, processing and distribution support, soft operational support and strong hard capital, extensive social resources," set into one of the competitive advantages of the market. This soft power and hard power of the integration of the business model, established in the context of today's information society to "brand operations" oriented business approach ------- to intellectual activation of industry, brand as a pioneer to drive the coordinated development of the hard industry group. Thoroughly subverted the natural economic growth model of the general traditional catering enterprises, changing the slow economy of catering for the fast economy, while maintaining the leading taste, create additional value outside the food, for the community, the industry, the franchisee to provide a fast and robust food and beverage chain to solve the problem.
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l Carbon Laixiang three countries barbecue, as a form of barbecue bearing, consumers remember the wonderful experience of Chinese, Japanese and Korean delicious rather than some kind of product itself. Because any kind of dish as the theme of the product will be obsolete. Carbon to the fragrance of three countries barbecue meat but can evolve a variety of themes of raw materials, to follow the trend, never out of date. Circumvent the fatal weakness of the general catering brand with dishes as the theme.
l At present, the classic configuration of carbon to Xiang three countries barbecue meat: Chinese spicy, Japanese spicy, Korean sauce, just and soft, yin and yang, the cycle of endless, aftertaste, personality is extremely distinctive special.
l Product localization strategy: with strong R & D capabilities, the headquarters to maintain 40% of the general products on the basis of 60% in accordance with the "East, West, South, North, Central" in different geographic locations or specific foreign franchising areas for directional research and development to ensure that the product's localization characteristics.
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Roasted meat as a popular way of catering in today's booming at the same time also facing a severe market environment, because customer tastes are constantly changing. Maybe today Korean food is popular, the future of Japanese food may be popular, is the investor so constantly modify the store, change the brand, and constantly today do this tomorrow do that? Carbon to the birth of the brand is to solve this problem, not blindly follow, but bold innovation, to create a unique, inclusive, vitality of the brand, the long and sustainable development of the business.
As the "carbon to the incense" brand operations support team, Ruishitang dishes R & D Department, will be keen to capture the guests tastes the development of new trends in the market, new trends in maintaining the essence of Korea, Japan's barbecue at the same time. Continuous research and development to adapt to local tastes of the dishes, in a timely manner in the headquarters of the directly-managed stores for the launch of new products, and will be the headquarters of the success of the dishes in a timely manner to teach and join the outlets, so that each franchisee can do to make it easy to operate.
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