Logistics promotion advertising is a form of marketing in which the labeling and packaging of a certain product (including its labels, bags, boxes, bottles, boxes, buckets, cups, caps, and even the shape itself) is used to advertise other categories of goods or services, and the advertising message is accurately delivered to the target audience through the marketing channels of the product itself. The biggest difference between logistics promotion advertising and other marketing methods is that this kind of advertising does not rely on any third-party media such as press, radio, television, internet, etc., which means that it hardly consumes any additional energy, does not need to set up specialized distribution channels, does not bring about any environmental pollution, and even improves the environmental pollution; moreover, since the potential users of logistics promotion advertising are highly compatible with the users of the carrier commodities, so This ****sheng media advertising model for the sales of both commodities have a very effective role in promoting.
The concept of logistics promotion advertising
Beijing ****sheng Media Advertising Co., Ltd. is the proposer, practitioner and disseminator of the concept of logistics promotion advertising. ***Ltd. is the first company in the world to put forward the concept of logistics promotion advertisement, and it is also the only advertisement company in the world that takes the dissemination of logistics promotion advertisement as its main business.
***Rise Media & Advertising Co., Ltd. is the first company in the world to propose the concept of "****BioMedia". The core of ****BioMedia's concept is that everything is a media, and it advocates that the product itself carries the message and effectively advertises other products that have the same consumer group. On the premise of almost no additional investment, no need to establish new channels, and no pollution, to promote the sales of another commodity; and because of people's attention to the information of another commodity, in turn, to buy more carrier commodities, so that the sales of the two kinds of commodities can be mutually reinforcing. Just like the "****birth phenomenon" between different species in nature, we call this kind of advertisement as ****birth media, and the goods carrying advertisement messages as ****birth media.
The ideal of "**** Rise Media" is to recreate the biological "**** Rise" phenomenon in the advertising world, and to establish a platform for all commodity media providers and all **** Rise Media demanders, so that all parties can maximize the promotion of their own products, maximize the benefits, and maximize the benefits of the advertisements. products, maximize the benefits, minimize energy consumption, minimize pollution of the environment, so that our advertising industry, become a mutually beneficial *** raw pure land, at least a small piece.
Three, logistics to promote the advantages of advertising
1, very wide and deep: commodity carriers can reach the place, the ads can reach, without any spatial restrictions. For example, if you advertise on all the Coke bottles from the factory, the advertising information will spread rapidly throughout the country along with the Coke, and it can reach every province, every city, every township, and even every village where Coke is sold.
2, the time effectiveness is very strong, the dissemination is extremely rapid: as we all know, each commodity has an expiration date, that is to say, if the commodity is accompanied by an advertisement, generally speaking, the advertisement information will be in the commodity within the expiration date of the advertisement information will quickly reach the hands of the consumers, especially the advertisement information accompanied by the fast moving consumer goods. For example, the new movie is about to be released in a grand advertising information, released in a very high sales volume of casual food, such as a brand of melon seeds, in a week, this information will be spread throughout the country.
3, 100% effective reading rate, unprecedented: any kind of traditional media, the effective reading rate is very low, a newspaper may carry tens of thousands of advertisements, the reader reads an advertisement information possibility is only one in ten thousand. *** Raw media is completely different, imagine if a beautiful advertising message was printed on your toothpaste tube, on your signing pen, we can be absolutely sure that 100% of you will read it through, and more than once, and review it often, until you never forget it.
4, do not waste the advertiser's money: the use of traditional media to publish advertising, most of the money spent on the media company, television stations, newspapers, traditional media companies operating costs are too high, their various overhead, a variety of activities, spend the advertiser's money, how much money is really for the advertisers for the effective publicity? Too little, 10% of the money spent on consumers would be good. *** Rising Media is completely different, because *** Rising Media does not have those messy costs, advertisers do not need to pay for it.
5, every penny is spent on the knife's edge: commodities as media, can easily distinguish between people with the ability to consume and people without the ability to consume. Often buy melon seeds, buy coke, buy red wine, these people are people with spending power, so any advertisement released in these commodities media are right, because they are the people who spend money. If you take the trouble to make a 100-episode TV series for an old lady in the countryside to watch, the old lady will be happy to watch it, but will she pay for the few advertisements at the back of the TV series? She won't, because she has no purchasing power. Only the **** rise media can do, so that every penny is spent on the knife edge, every penny is spent on the potential consumers who have the ability to buy.
6, extremely sticky: as long as the packaging of goods still exists, the media commodity has been for another commodity endorsement. For example, in the shampoo packaging bottles printed on the courier company and car rental company ads, after reading, even if you temporarily forget this information, but in your need for this information, you must know where to get it back.
7, very easy to attract attention, very impressive: a few friends walking down the street, one of them casually bought a bottle of mineral water, who knows that the bottle of mineral water is printed on the latest movie information, you can imagine, this bottle of water and the movie will certainly become the focus of discussion, and will be relayed to others to hear. Would they do so if they saw the advertisement in the newspaper? Do they do it when they see an ad on TV? Would they do it if they saw an ad in an elevator? No, people are numb to that stuff.
8, extremely accurate: there is no more accurate way of advertising than this form of advertising. For example, how to find the target consumers of high blood pressure therapies? Full of TV ads? No, the cost is too high. Do newspaper ads? No, because there's no research to show that people with high blood pressure read newspapers any more than anyone else. Radio, network, outdoor, everything is not, at the end of the day, the best way to advertise is to use the packaging of hypertension medication as a media, through the spontaneous circulation of hypertension medication in the market, to accurately find the target consumers, which is only **** rise media can do.
9. Extremely low advertising production costs: only the packaging of the original goods need to be redesigned, almost no need to increase any advertising production costs. The layout of a bag of laundry detergent is almost the same as that of a newspaper. There is not so much to write about the laundry detergent itself, so why don't you take out half of the layout for other commodities? It doesn't add any cost and benefits you and others.
10, very low advertising costs: do not need to set up a new team, do not need to build a new release channels, do not need to pay a huge amount of advertising costs, only need to low release costs, **** rise media can do everything for you.
11, does not increase energy consumption, does not increase the emission of garbage, control environmental pollution, and even improve the environment: ever, the emergence of any kind of new media will increase energy consumption, garbage emissions, pollution of the environment, only the emergence of **** rise media, not only did not bring any pollution, but also take the initiative to promote recycling of garbage, control of environmental pollution.
12, to fully meet the advertising needs of various industries: catering, entertainment, accommodation, clothing, retail, education, training, tourism, IT, film and television, games, real estate, medical, exhibition, daily chemical, Internet, banking, financial management, mother and child supplies, online shopping, etc., all industries, everything.
Four, the development prospects of logistics promotion advertising
Logistics promotion advertising form is the highest stage of media development, through the means of market circulation, goods as a carrier, can be the smallest cost, the fastest speed, extremely accurate to reach the target audience, to achieve the highest ever effective reading rate of advertising information, and does not produce additional carrier consumption and energy consumption, does not increase the environmental pollution, at the same time, it can also promote the development of the advertising industry. Environmental pollution, at the same time, but also to promote the sale of goods carrier, to achieve the purpose of multi-win, *** rise in the form of media advertising in the future is bound to get the booming development.
The whole world is emphasizing low-carbon, the whole world is controlling pollution, at the same time, the world also keeps creating media garbage, *** rise media, although it can't solve all the problems, but we believe that, with the firm support of many investors, with the majority of partners' recognition and trust, we have taken the cause of the *** rise media as a responsibility, the responsibility of the environment, the ecological responsibility, the responsibility of society, and even the *** rise of the media, the responsibility of the environment. Responsibility for the environment, responsibility for the ecology, responsibility for the society, and even responsibility for the whole world, the whole mankind, there is no end in this road, we know that the road ahead is bumpy, a long way to go, but we will not do any melancholy and stay, because the responsibility can not be completely measured by the interests, and our investors and partners, and not very concerned about short-term interests, if for the sake of the responsibility we can put the interests of the second position, the world! If we can put profit second to responsibility, what else in the world can't we do, what else can't we do?
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