What items does the advertisement include? Such as printed matter, brochures, posters, etc. And those? Outdoor billboards, TV and computer transmitting coal, small gifts, bus advertisements, clothes patterns and so on. . . . Too many. What does advertising design include? (A) what is advertising creativity. With the sustained high-speed economic growth in China, the market competition is constantly expanding and escalating, and the commercial war has begun to enter the period of "intellectual" war. Advertising has also risen from the so-called "media war" and "investment war" to the competition of advertising creativity, and the word "creativity" has become the most popular and commonly used word in China advertising industry. "Creativity" means "creativity" in English, which means creating, creating and causing. "Creativity" literally means "creating images". From this perspective, advertising creativity is an artistic conception activity between advertising planning and advertising performance production. That is, according to the advertising theme, through careful thinking and planning, using artistic means, the mastered materials are creatively combined to create an image process. In short, it is the imagery of advertising theme creativity. In order to better understand "advertising creativity", it is necessary to explain creativity, image, representation and artistic conception. "Idea" refers to ideas and concepts. In artistic creation, concept is the idea and viewpoint to be expressed in the work and the core of the content of the work. In advertising creativity and design, creativity is the theme of advertising, which refers to the idea that advertising wants to explain in order to achieve a certain purpose. It is an intangible and conceptual thing, which can only be expressed by means of tangible things. Any artistic activity must have two elements: first, the objective thing itself is the object of artistic expression; The second is to express the image of objective things, which is a means of artistic expression. And the conception activity that organically links the two is creativity. In the process of artistic expression, the choice of image is very important, because it is a symbol to convey objective information. On the one hand, it should accurately reflect the essential characteristics of the things being represented, on the other hand, it should be understood and accepted by the public. At the same time, the freshness of the image is also very important. In advertising creative activities, creators should also strive to find suitable artistic images to express the ideas of advertising themes. If the choice of artistic image is unsuccessful, it is impossible to inspire infection and convince consumers through the communication of ideas. An objective image that conforms to the idea of the advertisement creator and can be used to express the characteristics of goods and services is called representation when it is not used as a concrete form of expression. Representation should generally be familiar to the advertising audience, and it is best to have a general definition in real life, which can cause some objective image associations. The image formed in people's minds, through the creator's feelings, emotional experience and understanding, penetrates into the certain meaning of subjective feelings and emotions, and is transformed into an image through certain association, exaggeration, concentration, distortion and deformation. Once the image is transformed into an image, it has a specific meaning and subjective color. The image reflects the objective things and the creator's ideas in different degrees, and the audience's feelings it can arouse will be different. Using images to reflect the style and degree of objective things is artistic conception. That is, the realm that images can reach. Artistic conception is an important index to measure the quality of artistic works. (2) the principle of advertising creativity. The originality principle of advertising creativity. The so-called creative principle means that advertising creativity should be brave, innovative and creative, instead of sticking to the old rules. Original advertising creativity has the biggest psychological breakthrough effect. Unique novelty is to attract attention, and its unique charm will arouse people's strong interest and leave a deep impression on the audience's mind. Being remembered for a long time, this series of psychological processes conforms to the psychological ladder goal of advertising communication. The principle of effectiveness of advertising creativity. Creativity is the first principle of advertising creativity, but creativity is not the purpose. Whether advertising creativity can achieve the purpose of promotion basically depends on the communication efficiency of advertising information, which is the effectiveness principle of advertising creativity, including understanding and relevance. Understanding is easy to be accepted by a wide audience. In advertising creativity, we should be good at combining various information symbol elements to make it moderately novel and original. The key is to find the best combination of novelty and understandability. Relevance refers to the memory association between the image combination in advertising creativity and the theme content of advertising. Second, the golden pyramid principle of advertising creativity. As can be seen from the pyramid structure, the creativity of advertising is second only to the top of the pyramid. The golden pyramid principle of creativity is divided into three levels. The first level is information, which covers a wide range, including internal information, competitive enterprise information and economic environment information. These all-encompassing information are just individual statistical data, which are for reference only and cannot be read from the book. It must be carefully analyzed at the second level. This level involves a wide range of fields, including statistics, psychology, economics and sociology. Only after analysis and evaluation can the third level of advertising creativity appear. Only the creativity extended through these levels is the driving force to exert the advertising effect, and it is a false advertising trick. Third, the process of advertising creativity and its thinking method (1) The process of advertising creativity can be divided into the following five stages: 1, preparation period-the research institute collects information to stimulate new ideas based on old experience, and the information is divided into general information and special information. The so-called special information refers to the relevant information collected specifically for an advertising campaign. 2. Incubation period-chew and digest the collected data, so that consciousness can develop and combine freely. Because all ideas are discovered by accident. 3. Enlightenment-most psychologists think that impression is the source of inspiration, so at this stage, all kinds of ideas are produced in the development and combination of consciousness. 4. Verification period-review and modify the generated ideas to make them more perfect. 5. formative period-concretizing ideas with words or graphics. 3. Advertising creative thinking method. James young, an American advertising professor, said, "Creativity is not only inspired, but also the result of thinking." Creativity comes from "the recombination of existing elements", and creativity is not the exclusive product of genius. Advertising design is a kind of visual communication art design, and its value lies in transforming the functional characteristics of product carriers into visual factors in a certain way, so as to face consumers more intuitively. There are many advertising media, which is also the most powerful means to display the image of enterprises or products in a large area and at multiple levels, and is one of the most important application systems in the enterprise identification system. Screen design, an all-round advertisement with standard colors, can give the public a consistent and unified sense of enterprise or product, which plays a significant role in strengthening and spreading enterprise identification. In particular, the production cost and broadcast cost of TV advertisements are expensive, and the time is extremely limited. It is extremely difficult to produce the strongest effect in a few seconds. Therefore, the selection and planning of color recognition in advertisements is an important work in VI. Faber, an authority on foreign color research? Bilan once pointed out brilliantly that it is often not how many colors are used, but whether the colors are used properly. If an advertisement uses too many colors, it will hurt its publicity. In order to achieve the propaganda effect properly, we must always use colors wisely and skillfully. Advertising design is designed to strengthen sales. That is, advertising products, brands, activities and other advertisements based on advertising and design. The earliest advertising design should be a small bulletin board in early newspapers, which is a form of graphic design. Then the radio appeared, so there were audio advertisements, which can still be heard today. Then, in the TV era, advertising design was involved between film and drama, becoming more professional. Print advertising design can be divided into newspaper draft, magazine draft and other promotional materials. What's wrong with the types of print advertisements? 1. What are the corresponding types of print advertisements? There are many classification standards for print advertisements due to different communication characteristics, and it is more representative to distinguish the characteristics of different copywriting by the appearance of advertising copywriting. So how to tell? Let me share it with you: (1) The mass communication category includes newspaper and magazine advertising copy, which has a large circulation, wide coverage, high contact rate, wide target audience and high advertising release fee, so the advertising copy requires more and faster capture of the target consumer groups. (2) The general communication category includes poster advertising copy, product brochure advertising copy, direct mail advertising copy, packaging advertising copy, calendar advertising copy and some pop advertising copy. Compared with the mass media advertising copy, this kind of advertising copy has a narrow information dissemination, and the information transmitted is concentrated and simple, aiming at more specific target objects and transmitting information through special occasions and occasions. (3) Outdoor advertising Outdoor market is the fastest growing field in recent years. Outdoor media is becoming the strongest advertising media with the most forms and types and the greatest potential after newspapers, radio and television, mainly including transportation and architecture. Because outdoor media is facing a mobile audience, their contact is often short-lived, so the advertising copy of outdoor media must be brief, and it is required to catch the audience's eye in a very short time. This paper analyzes the theme types and characteristics of print advertising copy from the above three aspects. By understanding these characteristics, we can understand the advantages and disadvantages of this media. Therefore, if an enterprise wants to promote its own products or corporate image, it must carefully consider whether to use print advertisements or video advertisements as the propaganda media. Question 2: What kinds of graphic design include? Hello, I'm glad to answer your question. Graphic design should understand three basic components. At present, the common graphic design projects can be summarized into ten categories: web design, packaging design, DM advertising design, poster design, print media advertising design, POP advertising design, sample design, book design, publication design and VI design. These are all the knowledge you need to design and learn. Engaged in graphic design, Ps is the basic software of design, used for retouching. Photography, graphic design and interior design all need Ps. In addition to basic Ps, you need to learn basic vector software Illustrator or CorelDRAW, typesetting software PageMark and indesign. If you go deep into plane work, you need to communicate with other designs, so Three Musketeers (including FLASH), CAD, 3D and so on are all essential. Secondly, you must have a good hand-drawing skills, sketch more when you have nothing to do, and improve your design thinking. The more perfect the design work, the more you can do, and the more you do, the more you can get. Actually, learning depends on people's efforts. You should believe in yourself and rely on your hobbies and efforts. Learn to design forever professional code words, you can add questions. Please adopt it. Question 3: What are the types of advertising design? Advertising design is divided into printing, indoor and outdoor advertising. Printing is used for all kinds of printing. Indoor and outdoor advertisements are large-format posters. The former is mainly paper, while the latter is mainly exhibition cards. Question 4: The types of print advertisements are generally divided into: print advertisements, film and television advertisements, animation advertisements and media advertisements. Print advertisements generally refer to posters, POP advertisements, newspapers, magazines and light box advertisements. As far as its form is concerned, print advertising is just a way to convey information, a medium between advertisers and audiences, and its result is to achieve certain commercial or political purposes. In countries with rapid economic development, advertising is indispensable. Of course, as a special product of modern human life, there are different opinions, but we should face up to the fact that in daily life, we may receive advertising information at any time, and we will see advertisements everywhere when we open newspapers, turn on TV and surf the Internet. It can be said that it has penetrated into all aspects of our lives. People in modern cities are used to such a life. Modern advertising has a history of one hundred years since it developed in the middle of19th century. After industrial revolution in europe, with the development of printing technology, rigid color separation printing technology of color slate and screen was widely used. The rapid development of economy has brought about the prosperity of the market, and people's demand for advertisements has also greatly increased, which has laid the foundation for the rise of modern advertisements. With the emergence of radio and television, the forms of advertisements are diversified and three-dimensional. Nowadays, advertising has matured in developed countries and has formed a complete system in theory and practice, which plays an important role in economic and political life. Faced with numerous advertising forms, a professional engaged in graphic design should have a basic understanding of advertising as a whole, so as to grasp the characteristics of different advertising forms and give full play to their respective advantages. Generally speaking, advertisements can be divided into media advertisements and non-media advertisements. Media advertisements refer to advertisements that spread information through the media, such as TV advertisements, newspaper advertisements, radio advertisements and magazine advertisements. Non-media advertising refers to the forms of advertising media directly facing the audience, such as street sign advertising, plane poster advertising, point-of-purchase advertising in commercial environment, etc. Different advertising forms have different design requirements. Graphic advertising design plays an important role in non-media advertising, and it is also a course that must be mastered in learning graphic design, both in form and content. The forms of expression can be varied, unlike painting, which is not limited by a certain media. Painting, photography, collage, I can use all kinds of forms, realism, freehand brushwork, abstraction, and various means have their own strengths. This is not because print advertising design has distinct personality, because advertising creation is a fashion art, and its works should reflect the trend of the times. Designers should keep professional sensitivity, absorb nutrition from different art forms, and create works that conform to popular aesthetics and the trend of the times. Advertising is also very extensive in content, ranging from national policies to a commodity, which can be the object of performance. The specific content can be political propaganda, environmental protection, culture and sports, film and television dramas, drinks and food, household appliances, tourism and so on. This list can be a lot, and it seems a bit complicated. I also try to divide the content into several categories, such as culture and commodities. In fact, when we face an advertising work, you will find that the content is not independent. For example, commodity advertisements can be advertised from the perspective of the environment. So there is no need to divide the content too clearly. If we put a specific content in a fixed range, it may limit our creative thinking. The reason for listing this way is to illustrate the scope of print advertising design, which pays attention to people's lives from different angles, which is why we say that it plays an important role in non-media advertising. After a preliminary understanding of the nature, form and content of print advertisements, we should understand their basic creative laws. Generally speaking, print advertising creation includes two aspects, namely creativity and performance. Creativity refers to thinking ability, and performance refers to modeling ability. They are different in concept, but they are unified in the process of creation. There is a simple reason. Only one idea, no modeling ability. No matter how good the idea is, it is impossible to show it. On the other hand, without creativity and aesthetic consciousness, its idea is absurd and infeasible. In addition, it can't be called advertising design only by modeling ability and lack of creative thinking, because advertising has strong functionality, and its most basic function is to convey information. How to convey this information reflects the ability of creative thinking. Modern advertising is not only a simple informing function, but also a unique creative thinking, just right ... >> Question 5: What print advertisements are there in life? This paper introduces in detail the types of print advertisements 1, and the magazine advertisement design has three characteristics: object selectivity, excellent printing quality and various forms of expression. The design content includes: cover, inner page and inner page. General dimensions are 8K, 16K and 32K. Magazine advertising is better than print advertising. What kinds of print advertisements are introduced in detail? 2. Newspaper advertising design has two characteristics: the continuity of time and content and the economy of advertising expenses. Generally applicable to exhibitions, exhibitions, labor services, celebrations, shipments, notifications, recruitment, etc. However, newspaper advertising design needs to pay attention to: 1, with clear center and concise text. 2. Reduce image details. 3. Coherence of advertising content. What kinds of print advertisements are introduced in detail? 3. Book binding design The contents of book binding design mainly include letter sleeve, protective cover, cover, ring lining, title page and inner page. Contents include: table of contents, copyright pages, page numbers and headers, layout design and illustrations on inner pages. In addition, we should pay attention to the accurate positioning of books, such as classical books: concise, atmospheric, solemn and elegant, and strengthen the bookish spirit; Literary books: rich and varied; Theoretical monograph: clear hierarchy and strict sense of order; Computer books: practical, targeted, reflecting the sense of science and technology, modernity and so on. What kinds of print advertisements are introduced in detail? 4. Poster design Poster design is characterized by large picture, strong farsightedness and high artistry. Its contents can be divided into: culture, public welfare and commodities. The design requirement is to pay attention to the three elements of design, which are novel and creative, and the words are concise and vivid. What are the specific types of print advertisements? 5. Packaging design [1] Packaging design has different classifications from different angles and can be divided into three types according to forms: packaging, inner packaging and outer packaging. Materials are divided into: paper, cartons, wooden cases, ceramics, glass containers, plastic films, cloth bags, metals, natural materials and other packaging. From the design point of view, it can be divided into industrial packaging and commercial packaging. Packaging forms are divided into: sealed type, drawer type, portable type and handbag type. What kinds of print advertisements are introduced in detail? 6. Publicity card design (mail advertising, direct mail advertising) Publicity cards are targeted and independent. Design materials: paper (coated paper, cardboard, cellophane, etc. ), format (32K, 24K, 16K, 8K), folding: parallel folding and vertical folding. According to the different purposes of publicity cards, they can be divided into three categories: leaflets, folding pages, postcards, New Year cards, enterprise introduction cards, sales letters, etc. ) used for tips, event introductions, corporate publicity, etc. Samples (brochures, product catalogs, corporate publications, picture books, etc.). ) is used to display products. Content: Preface, the speech of the factory director or manager, the introduction of various departments, various products, achievements, future prospects, services, etc. , in order to establish an image. Description: Introduce the performance, structure, composition, quality, use and precautions of the product. Question 6: There is a broad concept about the types of advertisements. For example, advertisements can be divided into print advertisements, TV advertisements, movie advertisements, online advertisements, mobile advertisements, radio advertisements, outdoor advertisements, traffic advertisements and direct mail advertisements. In fact, simple "print advertisement" is also a very wide concept. According to different media, appeal purposes and target audiences, print advertisements can be subdivided into many categories. For designers, due to the different emphasis of each type of advertisement, the matters needing attention and design techniques are also different. Therefore, it is very important to know the types of advertisements and the design emphases of various advertisements. 1.2. 1 According to the purpose, print advertisements can be divided into the following categories. ? Product advertising, advertising used to promote product sales. ? Public service advertisement is an advertisement for public welfare. ? Cognitive advertisements aimed at establishing product image are used to expand the popularity of products and make the public familiar with the name, packaging or characteristics of products. Because of the different purposes of the above-mentioned advertisements, their emphasis on design is also different. Both product advertisements and cognitive advertisements require a clear expression of the product subject, so many advertisements are designed rationally, while non-product advertisements and public service advertisements focus on emotional people, which makes readers feel * * * about the advertising content. Question 7: What are the classifications of advertisements? Because of different classification standards and different angles, the types of advertisements are varied. 1. According to the media, it can be divided into newspaper advertisements, magazine advertisements, TV advertisements, movie advertisements, online advertisements, packaging advertisements, radio advertisements, poster advertisements, POP advertisements, traffic advertisements and direct mail advertisements. 2. According to the purpose of advertising, it can be divided into product advertising, enterprise advertising, brand advertising, concept advertising and public service advertising. 3. According to the scope of advertising, it can be divided into international advertising, national advertising, local advertising and regional advertising. 4. According to the object of advertising communication, it can be divided into consumer advertising and enterprise advertising. Word-of-mouth advertising refers to people's verbal praise, generally referring to people's comments and oral legends of the masses. General direct selling companies (such as Amway, Tiens, Perfect, etc. ) rely on word of mouth, which is the most common word-of-mouth advertisement. Question 8: What are the classifications of design? 30 sub-planes: VI/CI logo graphics/pattern fonts/glyphs DM/ leaflets/print advertising posters, packaging, binding/album info graph PPT/ demonstration of other plane GUI: mobile device interface, computer software interface icon flow /UE concept/prototype game UI desktop background/wallpaper Other GUI web pages: enterprise official website portal/social e-commerce/mall theme/activity game/entertainment personal website/ Blog Banner/ advertising pictures other web page illustrations: commercial illustration concept setting children's illustration game original painting graffiti/trend mascot portrait painting practice other painting animations: single cartoon short/four-grid cartoon medium/long cartoon current affairs cartoon portrait cartoon picture book network expression two-dimensional animation three-dimensional animation other animation space/architecture: architectural design interior design stage art exhibition/window/storefront design garden landscape/planning guide design There are quite a few kinds of domestic designs. The long-standing and well-known design categories are mainly divided into: industrial design, environmental design, architectural design, interior design, fashion design, website design, fashion design, graphic design, environmental art design, TV animation design, and mechanical design. At present, foreign design categories include merce. Including business design, new product development, packaging design, product design and service design; Application fields, including experience design, game design and interaction design) [1]+0], software design, software development, software engineering, system design, user experience design, user interface design, web page barrier-free design and web page design; Communication design field, including book design, color design, communication design, content/arrangement and content design, exhibition design, graphic design, information design, explanation design, animation design, news design, production design, sound design, stage design, font design, printing design and visual communication; Science and mathematics, including binary design and experimental design; Physical field, including architectural design, architectural engineering, automobile design, cell manufacturing, ceramic and glass design, design engineer, environmental design, fashion design, flower arrangement design, furniture design, garden design ... >>