Economics

1. Marketing major

Training objective: to cultivate compound senior professionals with modern marketing awareness, strong competition awareness and entrepreneurial spirit, master modern information processing and computer network technology, and have practical work or theoretical research ability.

main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting principles, financial management, marketing, commercial law, international marketing, enterprise strategic management, consumer behavior, marketing research, organizational behavior, human resource management, new product marketing, distribution management, sales management, advertising management, e-commerce, online marketing, service marketing and organizational marketing.

Employment orientation: I can engage in management work such as business management, marketing planning, marketing management and consulting, advertising management, market research and e-commerce in various enterprises (large Chinese and foreign enterprises, multinational corporations, commercial enterprises, financial institutions, etc.) and relevant government departments, and I am also suitable for teaching and research work in educational research institutions at home and abroad.

2. Human resource management major:

Training objective: to train senior professionals in business administration with basic theories and operational skills in management, economy, law and human resource management, flexible application of organizational behavior and personnel management theories, strong written and oral expression skills, English listening, speaking, reading, writing and translation skills and proficient computer operation and application skills, and capable of engaging in human resource management, teaching and scientific research.

main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting principles, financial management, marketing, commercial law, human resource management theory, organizational behavior, salary management, performance appraisal and salary principle, personnel evaluation theory and method, career guidance theory and practice, communication management, labor law, human resource accounting, strategic management, labor economics, computer foundation, etc.

Employment orientation: I can work in human resources management departments of enterprises and institutions, government personnel and regulations departments, research institutions, universities and other departments.

3. Logistics management major:

Training objectives: to cultivate all-round development in morality, intelligence and physique, to have knowledge and ability in management, logistics management, economy and law, to receive basic training in logistics management techniques and methods, to have the basic ability to analyze and solve logistics management in industrial and commercial enterprises, and to highlight the complex knowledge and skills in modern logistics management and modern logistics technology application.

main courses: management, logistics management, microeconomics, macroeconomics, logistics information system, accounting, statistics, financial management, marketing, economic law, logistics technology and application, production and operation management, supply chain logistics management, logistics and e-commerce, third-party logistics management, international logistics, strategic management of logistics enterprises, etc.

Employment orientation: I can engage in logistics management, teaching and scientific research in industrial and commercial enterprises, logistics enterprises, government departments, universities and research institutions.

4. Financial management major:

Training objective: to train senior financial management professionals with knowledge of financial management, management, economy and law, proficient in using computers and foreign languages, innovative spirit and practical ability.

main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting principles, financial management principles, intermediate financial accounting, advanced financial accounting, intermediate financial management, advanced financial management, asset appraisal, financial decision support system and financial analysis, marketing, commercial law, etc.

Employment orientation: I can work in financial management, economic management, teaching and scientific research in industrial and commercial enterprises, financial institutions, institutions and government departments.

5. Finance major:

Training objective: to train senior professionals with solid professional foundation, wide knowledge, high foreign language level, strong adaptability and practical ability, and meeting the requirements of "three orientations".

main courses: monetary banking, financial market, international finance, investment finance, central banking, commercial bank management, bank credit management, international settlement, insurance, foreign exchange management, financial engineering, investment banking, securities investment analysis, investment project evaluation, international investment, financial management, etc.

Employment direction: Mainly engaged in financial management and operation, financial teaching and research in government departments, banking, securities, trust and investment companies, insurance companies, listed companies, trade departments, universities and scientific research departments.

6. Insurance major:

Training objective: to train senior professionals with all-round development in morality, intelligence and physique who can engage in insurance management, business operation, practical work, teaching and research.

main courses: insurance principles, insurance management, insurance law, risk management, property insurance, personal insurance, marine insurance, reinsurance, actuarial science, insurance marketing, economic activity analysis of insurance enterprises, liability insurance, civil and commercial law, maritime law, interest theory, social insurance, etc.

Employment orientation: I can work in financial institutions, especially insurance companies (including reinsurance companies), insurance brokerage companies, insurance agencies, large enterprises, government agencies, social security departments, research institutions and universities.

7. Finance major:

Training objective: to train compound senior professionals with good political quality, solid economic theory foundation, broad financial and tax professional knowledge, and master financial and tax business skills, familiar with financial and tax systems and policies, good foreign language foundation, strong working ability and wide adaptability.

main courses: political economy, finance, tax theory and system, national budget, state-owned assets management, western economics, accounting, statistics, international economics, monetary banking, financial management, development economics, public economics, budget accounting, international taxation, foreign finance and tax system, tax inspection, fiscal computerization, China tax history, tax accounting, measurement.

Employment orientation: I can work in the government's macroeconomic management departments, finance, taxation, state-owned assets management and public administration departments, fiscal and taxation research departments, and large enterprises (including foreign-funded enterprises) and institutions.

8. editing and publishing major:

training objective: to train senior professionals with systematic theoretical knowledge and skills of editing and publishing, broad cultural and scientific knowledge, and able to meet the needs of social informationization, networking and digitalization.

main courses: publishing fundamentals, book marketing, book economics, editing theory, editing practice, introduction to electronic publishing, book enterprise management, book financial management, book computer application, book legal basis, China publishing history, book science, periodical science, publication market management, book logistics organization and management, foreign book trade, introduction to world book industry, computer principles, and web page design.

Employment direction: Mainly engaged in editing, publishing, distribution and other practical work and management (including electronic and network editing, publishing, distribution and management), as well as teaching and research work in publishing administrative departments, publishing houses, magazines, newspapers, book distribution departments, book foreign trade departments, audio-visual companies, electronic publishing institutions and editing and publishing scientific research and teaching units.

9. Library science major:

Training objective: to train senior professionals with systematic knowledge and information management theories and skills, who can skillfully use computers and networks to collect, organize, retrieve, evaluate, develop, serve and manage knowledge and information.

main courses: library science foundation, information resources construction, information users and services, information organization, information retrieval, library and information center management, information resources database, information consultation and decision-making, bibliometrics, intellectual property law, network system evaluation, web page design and website construction, principles and technologies of digital library, introduction to knowledge management and government information management.

Employment orientation: I can handle and develop information resources in the National Library, university libraries, public libraries of various provinces (cities), national information management institutions (Ministry of Information Industry, national leading group, etc.) and local information management and planning departments, information centers of government agencies and institutions, information departments of multinational corporations and large enterprises, production and marketing institutions of electronic information resources and large websites. The business and management of utilization and service, such as serving as chief information officer (CIO), chief knowledge officer (CKO), director of information department, information analyst, information consultant, etc., can also be engaged in teaching and scientific research in universities and research institutes.

11. Archival science major:

Training objective: to train senior professionals who have systematic basic theory and cultural knowledge of archival science, master basic skills of modern information technology, have high comprehensive quality and can engage in practical work such as archives and government information management, information service and information research.

main courses: introduction to archival science, archives management, documents and secretarial science, foreign-related secretarial work, electronic document management, introduction to e-government, government information management, computer foundation and application, information resource database, web page design and website construction, multimedia technology and application, principles and technology of digital archives, literature compilation and research, history of Chinese political system, introduction to China culture, modern human resource management, development and utilization of information resources, and information.

Employment orientation: I can engage in document management and information management in archives departments and information centers of state organs, universities, enterprises and institutions, and I can also engage in secretarial and human resources management in foreign-funded enterprises and government departments.

11. Journalism major (including the direction of network communication):

Training goal: to train news communication professionals with systematic theoretical knowledge and practical skills, broad cultural and scientific knowledge, familiarity with China's news propaganda policies and regulations, high quality and strong ability, innovative spirit and all-round development of morality, intelligence and physique.

main courses: introduction to journalism, mass communication, Chinese journalism history, world journalism history, news interview, news writing, news editing, news commentary, news photography, news ethics and news regulations, journalism operation and management, principles and applications of computer networks, selected readings of Marxist-Leninist original news, selected readings of British and American newspapers, public relations, computer-aided editing, introduction to network communication, and network industry design.

Employment direction: mainly in the field of news communication, and I can work as an editor, journalist and manager in the news, propaganda and publishing departments; Engaged in propaganda and public relations in party and government organs, enterprises and institutions; Engaged in teaching and scientific research on news communication in educational and research institutions.

12. Radio and Television Journalism Major:

Training objectives: to cultivate basic theories of radio and television journalism and broad knowledge of culture and science, to receive basic training in radio and television news interview, writing, directing, broadcasting and program hosting, to have basic abilities in radio and television program planning, editing, interview and management, to be familiar with China's news propaganda policies and regulations, and to engage in interview, editing, program hosting and management.

Main courses: Introduction to Radio and Television, History of Radio and Television, Mass Communication, Introduction to Journalism, Writing of Radio and Television Manuscripts, TV Interview, Editing and Making of Radio Programs, TV Camera and Editing and Making, TV Program Evaluation, Audio-visual Media Criticism, News Ethics and News Regulations, News Photography, and Public Relations.

Employment direction: mainly for the journalism and communication industry. I can work in journalism, publicity, secretarial public relations, teaching and scientific research in news organizations such as radio stations and television stations, or national propaganda management institutions, enterprises and institutions, and colleges and universities.

13. German major *:

Training objectives: to cultivate a solid foundation of German language and extensive scientific and cultural knowledge, basic theories and basic knowledge of German language, literature, history, politics, economy, diplomacy, social culture, etc., receive skills training in listening, speaking, reading, writing and translation of German, master certain scientific research methods, and have a certain professional level and

Main courses: basic German, advanced German, spoken German, German audio-visual, German writing, German literature, German history, German cultural history, general situation of Germany, German lexicology, economic German, selected reading of German literature, German criticism skills, German-Chinese translation theory and practice, German-Chinese cultural environment, etc.

Employment orientation: I can engage in translation, research, teaching and management in ministries and commissions of state organs, economic and trade departments, scientific research institutions, foreign affairs institutions, press and publication, universities and military units.

14. French major *:

Training objectives: to train high-level professionals with solid French language foundation and extensive scientific and cultural knowledge, basic knowledge of French language, literature, history, politics, economy, diplomacy, social culture, etc., receive skills training in listening, speaking, reading, writing and translation of French, master certain scientific research methods, and have high quality and strong ability.

main courses: elementary French, intermediate French, advanced French, French audio-visual speaking, French literature, selected readings of French literature, French writing, French practical writing, general situation of France, scientific French, selected readings of French newspapers and periodicals, French lexicology, French difficult grammar, French-Chinese translation, French oral skills and practice, business French, introduction to linguistics, French art appreciation, etc.

Employment orientation: I can engage in translation, research, teaching and management in foreign affairs, foreign trade, sole proprietorship, joint venture, education and culture, press and publication, scientific research, tourism and other departments.

15. Japanese major *:

Training objective: to train high-quality professionals who have not only Japanese listening, speaking, reading, writing and translation skills and a solid language foundation, but also Japanese literature, history, politics, economy, diplomacy, social culture and other scientific and cultural knowledge and theories, and can engage in scientific research.

Main courses: Basic Japanese, Intermediate Japanese, Japanese Conversation, Japanese Interpretation, Japanese Listening, Japanese Literature History, Japanese-Chinese Translation, Japanese Practice, Communicative Japanese, Japanese National Conditions, Japanese Writing, Japanese Language and Style, Japanese Language and Culture, Modern Japanese Writers and Works, Selected Reading of Japanese Classical Literary Works, Japanese Grammar Theory, Japanese Foreign Trade, Japanese Tourism, Japanese Science and Technology, Japanese Classical Grammar and Japanese Language.

Employment orientation: I can engage in translation, research, teaching and management in foreign affairs agencies of national ministries and commissions and governments at all levels, foreign investment, joint ventures, universities, trade, culture, press and publication, scientific research, tourism and other departments.

16. Advertising major (including advertising design direction):

Training objective: to cultivate advertising management, planning, creativity and broadness.