1, caused by server instability.
The instability of the website server will lead to the content of the website not being opened or taking too long to load. The absence of a meeting on the website increases the user's bounce rate and abnormal spider crawling, which leads search engines to think that the content of the website is of low quality, unstable and will not rank well. The website takes too long to load, which will also lead to high user bounce rate. When a search engine crawls, it crawls a blank page, which is considered as a low-quality page. There will be no good rankings. If you encounter the problem that the ranking has not been able to go up, you can see if it is caused by the instability of the server.
Solution: In case of this problem, it is suggested to upgrade the server of the website and upgrade the bandwidth of the website.
2. The domain name of the website was hacked by the search engine.
One of the reasons why websites can't rank up may be that domain names have been downgraded by search engines, because domain names involving pornography and illegality will be downgraded by Baidu. If the domain name is taken back, you can buy it. Then maybe that's why your website doesn't rank well.
Solution: It is suggested to change the domain name and buy it on the regular website platform. Before buying, check what kind of websites the domain name has done before to avoid buying degraded websites.
3. There is something wrong with the website structure.
If there are too many elements in the website structure that are not conducive to search engines, it will also lead to the website ranking failure. For example, if you use too much JS and flash search in the website, you can't identify it. If important parts are displayed in JS and flash, it will affect the ranking of the website. If the website structure is too deep, it will also affect the crawling and inclusion of search engines, thus affecting the ranking.
Solution: The website should avoid using flash, and the js code should be called externally and placed at the bottom of the website to avoid long loading time.
4. There is something wrong with the choice of keywords.
One of the reasons for not ranking on the website may be that the keywords selected by the website are problematic. If the competition is too fierce, it is difficult to get a good ranking. Choose keywords and avoid choosing product nouns as keywords.
Solution: Choose keywords with Baidu index between 100- 1000 as website keywords, and choose keywords with less competition as main keywords according to the drop-down words of keywords and related search results.
5. The website is in the evaluation stage.
If your website is a new website, 30% of the new websites will encounter a certain evaluation period. When building a new website, you should first choose a good space, which will greatly add points to your website review.
6. There are too many keywords to optimize the title.
The stacking of keywords in the title is the repeated use of the same keyword, which leads to the dispersion of topic weight.
7. The keywords of website optimization are popular.
The higher the popularity of search terms in website optimization, the greater the competition. The more difficult it is to optimize keywords, the more difficult it is to improve keyword ranking.
8. The content is irrelevant to the theme of the website.
Keywords have nothing to do with the content of web pages, and are suspected of deceiving users and search engines. In the long run, search engines will naturally stop crawling websites.
9. The website content is not optimized for keyword layout and internal links.
Set keywords in the content so that search engines can't understand what your page theme needs to express.
The website has never had a ranking solution.
10, collection growth
Check the index of the website through Baidu resource platform. If the index of the website has not changed significantly and the data is going up, it means that the website is normal and you can wait for a while.
1 1. Change the domain name.
If the website is not well included, the ranking has never been. The last suggestion is to change another domain name.
A website has worked so hard for so long, but it has no ranking. It is necessary to analyze the problems of the website from all angles and find suitable solutions. SEO website optimization is a long road, and I believe that persistence will definitely yield results.