The core competitiveness of Haidilao is to serve the following thing-organizational ability.

Haidilao employees are grateful to enterprises, superiors and teachers, which is the foundation to support Haidilao's efficient and high-quality service. When Haidilao promotes someone to an important position, he often makes home visits to employees' homes. When Haidilao first opened, Zhang Yong was an out-and-out "layman". With thoughtful service, Haidilao's regular customers gradually increased.

Zhang Yong, who has tasted the sweetness, simply works hard on the characteristic service. From the free diet and manicure when waiting in line to the rubber band, mobile phone case and glasses cloth when sitting down. Although Haidilao's service is the biggest feature, Zhang Yong, the boss, doesn't think it is the core competitiveness.

Resource system

The biggest core competitiveness of Haidilao is talents, and the most important thing for chain restaurants is the reproduction of talents, especially the reproduction of store managers. In an interview, Zhang Yong has always stressed that the core competitiveness of the catering industry is the human resources system. There is a scale effect in economics. With the scale of Haidilao and direct mining, it is reasonable to say that the cost of ingredients in income should be lower than that of the industry. However, it will be found that the cost of its ingredients is not low but high. In other words, Haidilao is really willing to spend money to ensure quality.

The costs of catering enterprises are mainly staff, ingredients and rent. Because the logic of opening a shop basically avoids the most expensive place in the core business circle, but opens beside it, the rental cost of Haidilao is about 4%, while the average rent of the whole industry accounts for 11%, and some can even be as high as 16%. Although it can save rent, the profit of Haidilao is about 15%, which is only slightly higher than other peers.