in the past 41 years of reform and opening up, with the transition from planned economy to market economy and the deepening of marketization, all aspects and fields of the country have developed rapidly, and any field is advancing by leaps and bounds. The policy of reform and opening up and the theme of the era of trade globalization have made China have undergone earth-shaking changes in this environment for decades, and its national income has also steadily increased. Most citizens have ended the era of material shortage and have been greatly satisfied materially.

The meat food industry has developed under such a big background.

First of all, it is an indispensable part of people's lives. With the continuous improvement of people's living standards and the acceleration of the pace of life, consumers' food consumption concept has developed from the initial satisfaction with food and clothing to the pursuit of high-quality, convenient and fast consumption, so there is an increasing demand for meat products with high nutritional value, convenient eating, safety and hygiene.

due to the different eating habits in China, the consumption structure of meat products in China is still dominated by medium and high temperature meat products. In the Japanese market, there are three kinds of low-temperature meat products in household consumption, and low-temperature meat products are the main consumption targets. With the improvement of people's living standards and the strengthening of healthy eating concept, low-temperature meat products occupy a dominant position in the meat products market. In recent years, low-temperature meat products have been gradually loved by more and more consumers, and developed into a hot spot of meat products consumption.

In the future, low-temperature meat products will be more favored by consumers.

The consumption upgrading of meat consumption mainly has the following four main directions:

● The upgrading of pork consumption to other meat consumption such as beef and mutton;

● the upgrading of fresh meat consumption to meat consumption;

● The consumption of medium and high temperature meat products is upgraded to low temperature meat products;

● The consumption of pure diet will be upgraded to the consumption of service added value (such as catering industry).

among them, the upgrading of fresh meat to meat products driven by the rapid growth of low-temperature meat products and the upgrading of medium-high temperature meat products to low-temperature meat products are the main upgrading directions. At present, new models, new formats and new consumption are constantly emerging, and now the main consumers in the market are the post-81s, especially the post-91s. There are as many as 451 million such people in China, accounting for about one third of the total population, with active and strong purchasing power. After 81' s and 91' s, the time spent working in the kitchen has dropped from 1 hours to 21 minutes per capita in the past, and semi-finished dishes are often processed. Many people basically don't cook at home, so eating out and ordering meals has become the norm. At the same time, the consumption demand of the whole society also presents a leisure trend.

Therefore, due to the increasing national income and the expected strong consumption level, users' consumption habits of meat food have changed.

this is the future development direction of meat food industry. The following analyzes the current market structure and current situation of the industry by comparing the largest market capitalization companies in the industry.

[if ! supportLists]1.? [endif] Shuanghui has the largest market value, and Shuanghui Group is the largest meat processing base in China and a national key leading enterprise in agricultural industrialization. [1] ? Headquartered in Luohe City, Henan Province. [2] ? There are more than 31 modern meat processing bases and supporting industries in 18 provinces (cities) across the country, forming a perfect industrial chain of breeding, feed, slaughter, meat processing, new material packaging, cold chain logistics, chain commerce, etc., with an annual production and sales of more than 3 million tons of meat products and nearly one million sales terminals. Except for Xinjiang and Tibet, Shuanghui's products can reach the dawn. [3]

In May 2113, Shuanghui plans to acquire all the shares of Smithfield Food Company, the world's largest pig breeding enterprise, for US$ 7 billion, making Shuanghui Group the world's largest meat processing enterprise.

the industrial chain is distributed all over the country, and the leading effect is obvious. The market value is the largest, the earning capacity exceeds the industry average, and the operating expense ratio is about 8%, and the scale effect has been formed. Excellent operational ability. Excellent cash flow ability. Reasonable financial structure and strong solvency.

[if ! supportLists]2.? [endif] Shanghai Meilin: The business scope of Shanghai Meilin Meida Food Co., Ltd. is: production and sales of canned China traditional dim sum food, natural beverage food, preserved food, snack food, roasted seeds and nuts food and seasonings; Wholesale, import and export of food. Food raw materials and production and processing bases established in Mianyang, Sichuan, Quzhou, Zhejiang, Rongcheng, Shandong, Xiaogan, Hubei and Chongqing respectively; The company went abroad and entered the EU market, established Shanghai Meilin (Czech Republic) Co., Ltd. and set up a canned food production and processing base in the Czech Republic.

Shanghai Meilin prefers food processing. General earning ability, excellent operation ability, excellent cash flow ability, general solvency and reasonable financial structure.

3 Longda Meat: a regional industry leader

Longda Food Group Co., Ltd. is a national key leading enterprise in agricultural industrialization with food processing as its main business, and the first batch of "inspection-free enterprises for exporting food and agricultural products" in China. Longda Group has completed three major sectors of foreign trade export (prepared food, frozen vegetables and aquatic products), grain and oil products and meat products, and a large-scale industrial cluster of more than 511 varieties. Enterprise management involves vegetable base planting, food processing, packaging manufacturing and other industries. Among them, the food industry is the core industry. A series of refined agricultural products are exported to the Japanese market and gradually radiated to Asia, Europe and the United States. And set up 35 offices in China, and opened more than 3,111 Longda food specialty stores in Shandong Province.

By analyzing the financial report, it is concluded that the earning ability is too poor, the cash flow on hand is getting less and less, and the financial structure is deteriorating.

By comparison, it can be found that the scale effect of Shuanghui's development is obvious, and the leading effect is prominent. Because the food industry belongs to the property that it just needs a high-frequency big market for national life, it determines its position of being big but unable to fail.