Meng Fei's Little Shop has closed several stores, many of which are unable to operate. This has caused countless netizens to discuss the matter, and netizens are constantly guessing the reason for the closure.

Many netizens who have been to Meng Fei's small noodle store have said that the store as a whole is ordinary and the flavor is not bright, but the price is too expensive and there are more celebrity gimmicks.

For this, it seems that many netizens who have tasted the sweetness have a sense of identity. What kind of deep thinking is hidden in the motives of celebrity restaurants?

In fact, this is a sentence: star restaurant business, hype halo, useless, useful for a while, but also difficult to last.

A large part of the consumer group of the star store is based on fans. Due to the star effect, many people are keen to follow the star store, driving the business of the store.

There are even many fans who go to these stores to satisfy their vanity. The terrible thing is that these stores have become "tourist attractions". In fact, on the one hand, the success rate of celebrity enterprises is much simpler than that of civilian enterprises.

But it is also because of the star aura, their stores are more difficult to manage than ordinary stores. Because the stars themselves have a certain degree of popularity, the star's store will naturally make people associate the store with the star himself, just like Meng Fei's catering brand "Meng Fei Noodle". Many people blame Meng Fei himself for the closure of his noodle shop, which is obviously a rather one-sided matter.

So why do celebrities have a disadvantage in opening a restaurant?

First of all, celebrities don't have the time and energy to take care of their own stores because of their work. They are left to take care of it. When there is a problem with the store, it is difficult for them to understand the problem and give feedback to the audience at the first time.

The second is that celebrities are not professional enough or good enough in the restaurant industry. Although they have enough money, they don't have enough experience in the restaurant industry. For celebrity stores, if the audience appeal is not as good as ordinary people's stores, it will be disappointing, with a big psychological gap and few repeat customers. In terms of competition, it will result in losses and make it difficult to compete with other stores.

Eventually, the personal image of the star has a great impact on the store. Once a star's personal image is broken, his store will be attacked and suppressed. Because he is a public figure, every move will be magnified by the audience, so the operation of the store needs a lot of effort.

Therefore, star hotels sell a personal brand image. Once they're ready to open a hotel, they shouldn't rush to close it. They should incorporate the needs of their audience, do more market research and, more importantly, invest more time in operations and management.