Answer to the question. Why are big restaurants not favored by young people?

First of all, the restaurant business is related to the location of the store:

Large shopping malls have diversified consumer categories, large scale, consumer crowd flow, and the attraction of entertainment, shopping and other projects, it is more likely to be favored by young people.

And simple restaurant, a single function, the consumption level is relatively high, so will not be loved by young people.

Secondly, the regular large hotels will be the main consumer group positioning young people is the wrong positioning:

For large hotels, is to undertake wedding banquets, wedding banquets, full moon banquets and other high-end consumption of the place, the requirements of a more decent, mainly for the consumer group is the rich middle-aged people, the young people's spending power in general, so the proposition is actually a pseudo-proposition.

Finally, small and fine catering projects are more popular

The reason why small and fine catering projects are more popular, there are also the following three aspects

(1) small catering projects in general, is to choose the more popular projects at the moment, the heat is high, the single volume is higher.

(2) high rent, small and fine catering company, need to invest less cost, bear less risk of failure

(3) small catering project business mode is more flexible. It is more convenient to operate online and offline.

I hope Qingdao Xinxiang Catering Company's answer can help you to some extent!