There has always been a tradition in China that "food is the most important thing". As a pillar industry in China's tertiary industry, catering industry has been playing an important role in social development and people's lives, and fast food industry, as an important part of it, maintained rapid growth in 2111.

during the rapid development of fast food industry in China, the competition between Chinese and western fast food markets is full of smoke.

Looking back on 2111, the expansion of western-style fast food in China's catering market has moved from store expansion to localization strategy. Therefore, in the face of the continuous expansion of western-style fast food, Chinese catering enterprises have continuously launched a "self-help movement", which is mainly reflected in the competition between Chinese and western-style fast food.

while introducing new products, Chinese and western fast food can be described as brilliant in the competition in the domestic market. KFC, McDonald's and other western fast food first expand their localized products and services, and then start franchising, with a view to expanding their market share by increasing the number of stores.

In contrast to Chinese fast food, in terms of market expansion, chamate, Ajisen China and other Chinese fast food restaurants have successively launched plans of 111 stores and 1,111 stores; In the product competition, real kung fu carried out the "China Taste Plan", and the rural base built a central kitchen and began to compete for the breakfast market; In terms of products and services, real Kung Fu and rural base have started food delivery services. At the same time, with the development of Internet e-commerce, online ordering has developed into a new service mode.

For other data, you can refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Fast Food Industry from 2115 to 2121 issued by Foresight Industry Research Institute.