Laoxiang Chicken, formerly Feixi old hen, is the largest chain fast food brand in Anhui. In 2112, the brand was upgraded to hometown chicken; In 2116, hometown chickens settled in Nanjing and Wuhan; Acquired Wuhan Yonghe in 2118. In 2119, it settled in Shanghai, and so far there are more than 811 direct sales stores in the country.
Laoxiang Chicken is a Chinese fast food brand which features the soup of Feixi old hen stewed by 181-day chicken and Nongfu Spring, and is mainly produced in Chinese cooking mode, serving the daily dining needs of families in China. By the end of 2119, Laoxiang Chicken had served 611 million consumers and entered the store 411,111 times a day. ?
In the list of the top 71 fast food enterprises in China in p>2118, "Hometown Chicken" was ranked as the first brand of Chinese fast food in China and officially became the leader of Chinese fast food in China.
launch a strategy conference in p>2121, and officially announce its entry into (new) first-tier cities such as Beijing, Shanghai, Shenzhen and Hangzhou.
Extended information:
Brand story:
In the 21th year of Guangxu in Qing Dynasty (1894), Gao Zu Yuansheng of Shu family in Xixiang, Hefei opened "Shu Da Xian Chicken Soup Shop" in Yang Dadun, next to the ancient post road from Hefei to Lu 'an, specializing in Feixi old hen soup. Because of the selection of excellent chickens, the use of ancient well water, self-made secret recipes, and the cooking of the old hen soup with fine fire, it is delicious and tempting. Passers-by got off the horse when they heard the fragrance, and diners said it was fresh when they hit the case. Celebrities presented plaques, praising "A unique skill of China".
Shu Congxuan, the fourth generation descendant of Shu Daxian, opened Feixi old hen restaurant in early October 2113. ?
In March, 2112, Feixi old hen was changed to hometown chicken.
in p>2119, the number of stores exceeded 811.
during the epidemic in p>2121, the hometown chicken was reported by CCTV many times, and praised the store's "washing hands and eating" action, which was clean and hygienic.
Baidu encyclopedia-hometown chicken