Undoubtedly, the reading volume has already exceeded "65438+ million+".
I was attracted by the title of the article at first, and I was moved when I read it. I am amazed that the article is so touching, and it is not surprising that the whole network is screened.
However, as a media person, seeing a good article should never stop at "applauding" or "admiring". But what is good should be carefully analyzed? How is it made? How can you think of such a good topic? How can we make such good content?
Okay, let's get down to business. Let's see what's good about this article first.
1.
Title: "Seemingly self-deprecating is actually boasting".
As I said before, I clicked the title of the article. Most people read this article, which should also be the attraction of the topic. So, what's good about the title of this article "Except for the giant panda, Sichuan Guawazi moved the whole province to Wuhan"?
It is better to wash the powder first and remove the ornaments. To put it bluntly, it should be "Sichuanese donate money and materials to fight the Wuhan epidemic?" This sentence is also a "deduction", but if it is a title, it is estimated that no one will read it. So, what changes have been made to the title of the article on the basis of the original vernacular?
First of all, the most eye-catching thing is the "Guawazi" in the title. Most mainlanders don't understand this derogatory term, which is very common in western Sichuan and northern Sichuan, meaning "stupid". In fact, this word is often used to address each other between acquaintances and friends. Over time, "Guawazi" has the meaning of "simple and honest" and "real", and its meaning has become a bit ambiguous, like swearing and nicknames. But whether it is swearing or nicknames, the subtle differences between them can only be realized by the speaker and the receiver. In this article, it can be said that the sadness and spoil behind the word "Guawazi" is the common code name of about 8,000 people in Wan Chuan. When it comes to the topic of the most selfless donation in Wuhan, only Sichuanese can feel the obvious suppression and hidden promotion and resonate. Also, it is really rare to refer to Sichuanese as "Guawazi" in media articles, which is refreshing.
Secondly, in the impression of foreigners on Sichuan, "giant panda" is the most important element, and giant panda is also the pride of Sichuan. It is imaginative and refreshing to link the donation of Wuhan and the giant panda. More importantly, as the title says, "Except for the giant panda, Sichuan's Guawazi moved the whole province to Wuhan" is a bit of a joke in itself, which fully embodies the optimistic character that Sichuanese have to put two sentences of "Sao Longmen Array" when they encounter major events.
Third, it just donated money and things, but said it was "moving the whole province to Wuhan." This is a bit exaggerated, but it doesn't matter, because exaggeration is rhetoric.
There is a saying that "the so-called good topic (topic) is either meaningful or interesting." At a time when the whole country is fighting against the "epidemic", it is very meaningful to list the deeds of Sichuanese in aiding Hubei. The short title of the article is full of paragraphs, "argot", exaggeration and banter, which is also quite interesting. Such a title is naturally attractive.
2.
Content: Trivial information is integrated into the grand narrative of feelings of home and country.
As I said before, the title of this article is great.
In the self-media world, the quality of the title determines the life and death of the article. Because, only the title that stimulates the audience's interest and expectation can attract the audience to read the content and make the content generate traffic. On the other hand, if the text content does not respond to the expectations of the audience, the audience will be disappointed with the article-that is, the "title party" that people despise.
Often engaging in a title party is like wielding a knife from the palace.
The beauty of this melon is that the title is better and the text is better. Words not only meet the audience's expectations for the opening because of humorous titles, but also far exceed the audience's expectations.
"Sichuanese have never lost their country!" In the first sentence of the text, it is quite a bit of a shakedown, and the banter in the title "Guawazi moved to Wuhan" rose to a grand and solemn atmosphere. This contrast and contrast itself is very tense-just like the shock when I suddenly heard two idle dogs in the village rushing to kill the enemy on the battlefield and dying heroically. This is a narrative technique in writing, and I think it is this tension that the author wants to create.
The text is very long, and almost all the information in the text comes from various media and the information recently released from the media. If you don't distinguish it carefully, it's easy to think it's a "hodgepodge", just like the "big inventory" conducted by WeChat official account. However, it is worth noting that the value of information lies not in the information itself, but in the meaning it carries and the attitude and viewpoint that meaning will drive.
As long as you pay close attention, you will find that this article is informative, but its main idea is that "Sichuanese need people to give to others, ask for things and donate things, and are unambiguous and generous." The final meaning is "Sichuanese have never lost their country!"
And the whole logical context is also very clear:
The first part begins with "Sichuan people's support for Wuhan, and it has not been disappointing from the first moment", and it is about the assistance of medical staff and materials.
The second part is from the turning point of "since we want to donate, we must donate what Sichuanese can get most", and write about the donation of Sichuan enterprises to Wuhan and local specialties.
The third part consists of "Wuhan is closed, what do Wuhan people eat?" "Sichuan has always been a big agricultural province. As long as there is a green leaf in the vegetable field of Sichuanese, Wuhan people will not go without food. " Turning point, write folk and ordinary Sichuanese to raise and donate fruits and vegetables for Wuhan.
The fourth part, from "Wenchuan people's memory, there is also a kindness to the people" to write Sichuan and Sichuan people's gratitude to former donors.
The fifth part is the "optimistic and positive spirit" of Sichuan people in supporting Wuhan.
Although the five plates are parallel structures, in the sense of information, they are gradual, from urgent to slow, from main to secondary, from material to spirit, and finally form emotional sublimation.
three
Skill: Good articles have good rhythm and texture.
Although the information in Guawazi is very complicated and comes from different channels, it is not boring to read. The secret behind this is to deal with the rhythm of the article.
What is rhythm?
It is a staggered presentation of information with different attributes or functions. Take the first quarter of Guawazi as an example:
The people of Sichuan have supported Wuhan from the first moment and never let people down! (comment)
65438+1October 23rd, the day when Wuhan was closed, Sichuan confirmed the list of the first batch of 138 medical teams supporting Hubei. They gathered on New Year's Eve on 24th and arrived in Wuhan on 25th. (fact)
This team of 138 people is all elite soldiers. (comment)
Some participated in the SARS in 2003, some participated in the rescue of the Wenchuan earthquake in 2008, and some participated in assisting non-medical teams. The rest are professors, attending doctors and nurses in charge of respiratory department, infectious department, intensive care department or intensive care department in various hospitals ... (Fact)
In the first batch of medical aid to Hubei, Sichuan took out the hardest Longlin! (comment)
……
Almost all the articles are presented alternately by objective facts and subjective comments.
The objective facts in the original text are divided into two categories, one is a large number of simple facts, and the other is more detailed examples. This "fact" has details, twists and turns, and plots. It is a complete, vivid and touching story in itself, such as the story about Li's donation, such as the story of Sichuan doctor driving to Wuhan to save himself.
For example, a complete short story is a "point" and the list of facts is a "line", then the general comment is a "face". Just as points, lines and surfaces are scattered, wonderful pictures will be interpreted, and stories, summaries and comments will be carried out alternately, which will also make the article full of rhythm.
Tell me more about the texture of this article.
I think the so-called "texture" is the tonality of the article and the atmosphere created by the language of the article.
Guawazi's language tonality is a combination of playful and sublime.
For example—
The elder sister who donated the mask said, "There is a shortage of materials all over the country. Anyway, I don't go out much at home. "
You don't have to go out for a while, but you are in a hurry to get back to work.
Netizens said that even fakes were gone.
Another example is-
Sichuan netizens were so excited that they burst into tears when they heard the news that they finally put on their masks.
However, the person in charge of the mask factory said, "These masks will not be sold for the time being, and we will hand them over to the epidemic prevention and control headquarters."
Still want to donate?
Don't these Sichuan melon children know to save some for themselves before donating?
Another example is-
Hubei people have never seen these dishes, and they don't know how to eat them after receiving them.
Sichuanese: All the dishes have been served. Do you need a recipe?
Teach Hubei people the essence of Sichuan cuisine online immediately!
……
It is cynical and solemn to express feelings of home and country in local dialects. At the same time, the abstract is summarized into a sensible dialogue scene, which presents the special texture of the article and achieves the effect of "tears in laughter" and "tears in laughter".
Finally: a little touch, a little gain.
Guawazi is an explosion in new media, but after careful analysis, many details in the process are filled with many ways of making manuscripts in traditional media. For example:
Mediocre topic selection can also "turn decay into magic" from another angle. Ordinary facts give it great significance, and small news becomes big news, with humorous language and interesting reading. The plot should have a sense of picture, the organization of materials should have rigorous and solid logic, the rhythm of the article should be built, and the texture of the travel articles should be polished. ...
If you are interested, go back and look at the quotation part of the original text-
Sichuanese have never lost their country!
As a "glorious drifter", I have always doubted this sentence. Sichuanese live in two sentences: mahjong dragon gate array in teahouse in leisure time, hot pot barbecue in busy time! Is this comfortable and comfortable life also called "national subjugation"?
Until this epidemic, I learned about the real Sichuanese. This group of Sichuanese sat firmly at the mahjong table when the earthquake came, and they were unambiguous when their compatriots suffered. They need people to give them, and they need materials to give them ... In less than a month, almost all Sichuan Province will move to Wuhan. If the giant panda can be photographed, I guess it may be a group of national treasures leading the patients to square dance in Wuhan square cabin. ...
-just over 200 words, full of twists and turns, starting with an epigram, the second paragraph questioning from the perspective of ordinary experience, the third paragraph responding to the query and leading to the main idea of the full text, and then wittily interpreting the title.
Well, it's a little abstract.
In other words, the traditional media manuscripts that new media articles should follow are still clever titles, attractive quotations, symmetrical frameworks, dynamic plots, wonderful sentences and powerful and lingering endings.
This seems to confirm a sentence, regardless of traditional media or new media, a good article is always a good article. A good manuscript will not become a bad manuscript because it is transferred from paper to screen, and a bad article in the newspaper will not become a good article because it is put into new media.
What changes is only the media, but what remains unchanged is the real kung fu.
However, it can also be seen from this explosion that due to the change of presentation media, the style and form of high-quality new media manuscripts will also face some new requirements.
The first is to blur the facts and the genre of comments to the maximum extent. The information in traditional manuscripts is information, and comments are comments. As for the mixture of comments and facts-news summary, it is relatively rare. But in the new media, facts and comments are just needed. Only the fact that there is no comment makes people feel like scratching their boots, and vice versa.
The second is the further colloquialization of language. Language full of regional customs can make the audience feel intimate and resonate.
The third is to blur the difference between pictures and texts in traditional media to the maximum extent. The new media is a symphony, an interactive ensemble of words, pictures, videos, comments and votes.
Fourth, don't worry too much about the balance between the plates. Traditional manuscripts are presented in flat newspapers or magazines, and the number of words in each section is too different, which is ugly, while new media are presented on mobile phones, and reading is from top to bottom, so readers will not feel uncomfortable because of the imbalance of sections.
Fifth, in typesetting, we advocate multi-paragraphs, preferably one paragraph per information unit, so that the article will be more refreshing, more readable by readers and more communicative.