In 2005, the enterprise was restructured into the glasses industry, which is the oldest glasses company in the northwest. In early cooperation with Xi 'an No.4 Hospital, fast la expanded rapidly. The audience's demand for business flexibility has increased, and more optical service companies have sprouted and carved up many customers.

< optical professionalism >: the optometry professionalism is high (optometry fee), and the lens professionalism of the sales staff is medium.

& lt service >: the service enthusiasm of the sales staff is not enough, and it is a bit price-oriented.

& lt price > medium height, more than 15% discount.

& lt After-sales Customer Complaints >: Less

Comprehensive: four stars

Wave glasses:

Founded in 1986, it entered Xi 'an and gradually covered five provinces in northwest China. It has a wide range of products, including low, medium and high brands and luxury goods, and seized most of the market share of Xi 'an glasses in just five years. The main mode has always been high-end and high-end brand luxury goods, which has greatly restricted the sales of high-end glasses of Century Golden Flower and Zhong Da International.

< Optical Major >: Optometry majors are mixed. There are many optometry students who have just graduated, lack clinical experience in optometry (the cost varies according to optometry projects), and the turnover of sales staff is large, so most of them are not familiar with the products.

& lt service > the service enthusiasm of salesmen is still quite high;

& lt price >: on the high side, membership system, basically above 10% discount.

& lt Customer Complaints After-sales > There are few mature salespeople, high employee turnover rate and many customer complaints.

Comprehensive: Samsung and a half

Bestv:

Founded in 2008, it entered the market with low-priced glasses packages, killing many small-scale "lovers' shops" and once set a lot of online sales on group buying platforms such as Meituan and glutinous rice. However, with the high-tech standardization and specialization of optometry industry, the demand for such cheap ordinary lenses and frames is no longer the mainstream. More people with myopia need better functional lenses and various frames, and the price is no longer low.

< Optical Professionalism > Optometrists are highly mobile and professional (optometry fee), and most of the lenses are ordinary brands with no high technology.

& lt service >: the salesman is enthusiastic in service;

The< price > is low, but except for the package, the basic price is still on the high side, about 30% off.

& lt Customer Complaints After-sales >: There are many group purchases, but basically no one cares too much about the quality and service life of low-priced things, and most of them choose to re-match.

Comprehensive: Samsung

Leading glasses:

Leading education was established in 2006, and now it has become a big brand education institution in Shaanxi. Every year, more than 10,000 students are leading classes. In order to meet the needs of teachers and students for glasses, a "optometry department" was established to serve internal teachers and students, and it has myopia prevention and control mirror technology to solve the problem of myopia among teenagers. 20 16 officially began to go abroad, which is a clean stream of optometry glasses. With professional optometry technology and low price, it has a huge group of teachers, students and parents.

< optical professionalism >: optometry is more detailed and professional (free visual function examination), and various options for lens selection will be recommended and explained in detail.

& lt service >: In the future, sales communication will be relatively easy, professional and comprehensive.

< price >: low, 50%-70%,

& lt After-sales Customer Complaints > From the optometry medical center in the early days, the crowd was targeted and there were no complaints.

Comprehensive evaluation: ★★★★★★★

Other optical shops, large and small, have foreign brands and local small-scale ones, so I won't list them one by one to carve up the rest of the optical market.

The above are personal opinions and are for reference only.