How about collective dining in the office building? Group meals and group building are things that every company will do now. These activities are organized to improve employees' team awareness and learn to cooperate, which is beneficial to their work. Now, group meals have become a trend in office buildings. Let's share the relevant content about how to eat collectively in the office building.
How about a group meal in the office? 1 group meals have always been the blue ocean market of the catering industry. Its audience is wide and its application scenarios are diverse, among which office group meals are the most popular. First, consumers in the Internet age are demanding more and more food. Second, with the post-80s and post-90s becoming the backbone of enterprises, the measures full of humanistic care such as working meals have returned to the category of human resources and corporate culture work, which can not only reduce the time for employees to eat out, but also improve work efficiency to a certain extent.
According to Cresa Shihua Jiarun, the world's largest tenant agency service company, as of 20 19, the net absorption of Grade A office buildings in Beijing reached 418,300 square meters; Through the conversion, we can see that there are at least 200 companies working in Beijing 5A Grade A office building with a team size of not less than 250 people. According to the Special Report on Group Meal Industry in China Catering Industry issued by Essence Securities, enterprises and schools are the main customer groups in the group meal market at present, accounting for about 80% of the market share.
It can be seen that office group meals are a big market, but the broader the market, the more challenging it is. Among them, there are a large number of employees in the office building, who come from different urban areas, and their dining needs are not uniform. At the same time, affected by the epidemic, diners have higher requirements for safety and hygiene. Beijing Jianguo fast food conforms to this trend, actively enriches the variety of dishes through the research and development of dishes, and tries its best to meet the individual needs and freshness of different diners, so that employees can get greater satisfaction in dining. Only when consumers like and are willing to eat can the corporate image of group meals be better developed.
According to the data of China Cuisine Association, there are only more than 7,000 group meal companies registered nationwide, most of which are mainly traditional canteen projects. Therefore, there are few specialized companies that can send group meals to office buildings. Beijing Jianguo Fast Food Co., Ltd. has dozens of professional delivery vehicles, which are packaged and delivered in a unified manner within the specified time to ensure the temperature of the dishes, just for the employees of the company to eat this delicious meal with temperature.
For office buildings with canteens, Jianguo Fast Food provides door-to-door service, and provides employees with fresh dishes with complete vegetarian dishes through on-site production, thus enriching the dining experience in all directions. There are professional staff in each specific process, who clean up in time after eating, so as to avoid embarrassing situations such as queuing due to insufficient seats, reduce unnecessary time waste, and bring the service level of star-rated hotels to the office canteen.
Beijing Jianguo fast food can not only bring diversified needs to office workers, but also provide high-quality food security. Strictly control the procurement of raw materials, all raw materials are from a unified source, and strict inspection is carried out to prevent goods with deterioration, decay and shelf life from entering warehouses and kitchens. The production and processing of dishes need to strictly abide by the process and operation flow to ensure that consumers can eat dishes with stable taste and excellent quality. Only by meeting the dining needs of employees, employees will regard corporate group meals as a kind of welfare, improve work efficiency and have a strong sense of belonging, which is often the best time for group meals enterprises to establish corporate image.
How about the group meal in the office building? With the rapid development of social economy, according to statistics, enterprises and institutions need about 800,000 group meals every day, and the lunches of millions of people are provided by different group catering units every day. Nearly 6.5438 million white-collar workers work in office buildings in different regions, and the market demand is great. Therefore, solving the dining problem has become the primary concern, and office group meals have gradually surfaced. As a kind of welfare, it can not only save employees' time wasted by eating out, but also increase their sense of belonging and happiness to the company. This is the most effective welfare system.
According to the statistics of Beijing Municipal Market Supervision Bureau, by the end of February 20 1965438, there were 2,088,800 market entities in the city. 20 19 February, 1- 12, 400 new market entities were added, with a year-on-year increase of 6.23%. In addition, the statistics of Cresa Shihua Jiarun, the world's largest tenant agency service company, show that in 20 19, the net absorption of Grade A office buildings in Beijing reached 418,300 square meters; Through the conversion, we can see that by the end of 20 19, at least 200 companies with a team size of not less than 250 people will be working in Grade A office buildings in Beijing. Therefore, the market for office group meals is quite large. However, why is there a phenomenon of oversupply?
According to the data of China Cuisine Association, there are only more than 7,000 group meal companies registered nationwide, most of which are mainly traditional canteen projects. There are few group meal enterprises that can meet the service of non-residents in office buildings. It is far from enough to be able to do this, and the office group meal is not as simple as expected.
The first is customized services. What is a customized service? What do employees like to eat, who can eat spicy food and who is a dieter? These group meal companies need to know the dining needs of each employee more than business owners. Secondly, can the dishes ensure diversity? This is a key step to decide whether an enterprise decides to cooperate. A single dish will not make employees feel that it is a welfare treatment. Over time, no one will want to eat staff meals, and welfare may become a kind of torture. Although catering focuses on the speed of dishes and serving, it is actually a service behind it. Only when employees feel respected can they feel a sense of belonging to the enterprise from the heart.
It can be seen that the essence of corporate group meals is not to solve the problem of employees eating, but to enhance employees' trust and happiness in the enterprise. Beijing Jianguo Fast Food Company has been focusing on corporate and office group meals for 30 years and has rich catering experience. In order to meet the "customized needs" of employees, the person in charge communicated with employees in advance, understood the taste needs, gave timely feedback, conducted regular food research and development, innovated the same dish, and did not change the taste, which won the unanimous praise of employees.
At the same time, Beijing Jianguo Fast Food built its own central kitchen. Having a large-scale process system to achieve large-scale procurement will save about 30% of the cost compared with traditional distribution. The central kitchen uses a huge operation room, and there are special personnel in charge of purchasing, selecting vegetables, cutting vegetables and seasoning, etc., purchasing raw materials from the market in a unified way, saving manpower, raw materials and other costs, and focusing more on the production of dishes.
In the process of catering, Beijing Jianguo Fast Food Club made full preparations in advance, cleaned and inspected the required raw materials in the early morning of the same day to ensure the freshness of food raw materials, and began frying in the morning. After completion, they were put into an incubator and distributed in more than a dozen large distribution vehicles. Decent appearance, neat and uniform clothes, measured and polite communication, delivered on time before the meal time, only to let employees eat the most "warm-hearted" things.