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Almost everyone who has bought toothpaste knows that there is an organization called "National Dental Prevention Group", and the toothpaste certified by this organization seems to be a guarantee of quality. However, several people know that there are only two people and two desks in the national dental prevention group.
There are four institutions that carry out toothpaste certification, namely National Dental Prevention Group, Chinese Medicine Association, Chinese Stomatological Association and Chinese Preventive Medicine Association. Although there are many kinds of toothpaste they certified, the certification words are similar, generally called "preventing dental caries and promoting oral health".
After using a toothpaste, Mr. Chen, a citizen of Nanjing, said that this Chinese herbal toothpaste could not "help keep away from the troubles of getting angry" as stated on the package. I used it for a long time, but my mouth was still burning after three days. Therefore, Mr. Chen suspects that some "authoritative organizations" have "moisture" in the certification or recommendation of toothpaste packaging. In the subsequent investigation, it was found that there is no uniform standard for the certification of toothpaste's "efficacy" at present, and all kinds of certification institutions belonging to the nature of non-governmental organizations exist independently according to their own standards, among which the shadow of interest-driven is very strong, that is to say, these institutions do not have the so-called "authoritative" certification qualification, but only non-governmental organizations with commercial purposes.
Uncovering unique skills 1
What is the significance of the existence of these so-called authorities? The staff of the public relations department of a large daily chemical company unveiled this mystery, "it can promote the sales of products. The efficacy is said by the manufacturer, and consumers will not believe it, but it is different to have a certification body. " Another person familiar with the toothpaste factory said: Although these four organizations are non-governmental organizations, they are all titled as "Country, China", with strong official colors. Consumers subconsciously have a habitual high trust in these institutions. "We are interested in the official background of these institutions, which can attract consumers, promote product sales and bring us huge profits. The cost of certification is nothing compared with the profit that certification brings to manufacturers. " A salesperson in a supermarket in nanjing xinjiekou told reporters that certified toothpaste is better than toothpaste without certification. In the supermarket, the number of certified toothpaste is several times that of uncertified toothpaste. Scene reproduction 2
Pomacea canaliculata, the specialty of a restaurant, caused collective food poisoning among customers and was hospitalized. Afterwards, the restaurant said that the incident was triggered by a recipe published by a famous teacher. After the incident, the reliability of the menu has also been widely concerned. The restaurant thinks that its "snail" dish has not been heated enough, which is misled by the menu.
After the incident, a magazine reporter visited Beijing Book Building. At the scene, the reporter saw that there were more than a thousand recipes on sale in the gourmet cooking book area of the book building.
Today, Ms. Liu, who specially came to buy an oven cookbook, hesitated to tell reporters with several cookbooks: "I came to buy a cookbook just to taste it." I never thought who wrote it. It should be right to make a book! "
The reporter randomly interviewed 100 readers who read recipes in the gourmet cooking book area. More than 90% readers said that they seldom thought about where the contents in these books came from. For those books with higher editing level and more titles, they are more comfortable to buy.
Scam 2
Bian Jiang, deputy secretary-general of the China Cuisine Association, said that apart from the prohibited ingredients, there are no relevant regulations on the collocation of recipes and dishes, and there is no specialized agency for identification.
Frontier said that the process of cooking Chinese food is not a strict technical and industrial process, and the seasonings must be made exactly the same. It is very random and unrepeatable, so the formula is only a reference, not 100% correct, nor can it be made completely according to the raw materials mentioned in this paper.
In view of the current situation of the menu market, Frontier emphasized that the menu is only a reference, not a panacea. For example, cooking according to the recipe will not taste good. The next time you use it, you should master the usage of the recipe flexibly and stop criticizing yourself.
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Merchants rely on CCTV to attract consumers. In the minds of many consumers, "CCTV brand" makes people feel safe and reliable. As a result, some businesses selling small household appliances in Changchun City started this idea. A few days ago, the reporter made an unannounced visit to some businesses. In an electric appliance store, the salesperson pointed to the bully induction cooker sold on the counter and said, "This is the brand on CCTV". In a store near Yatai Street, there is an obvious advertising light box at the entrance of the exhibition area of Little Overlord. In addition to the product slogan, the words "CCTV brand on the list" are also printed in the upper right corner of the light box. The salesperson said, "We have already advertised on CCTV." Advertising in CCTV is a "famous brand on CCTV list"? According to the reporter's understanding, as early as 2006, CCTV said that it would not allow any enterprise to use propaganda words such as "CCTV brand listing". In response to the behavior of some merchants in Changchun using "CCTV's listed brands" for publicity and sales, a person in charge of CCTV's advertising department said that CCTV has never carried out a selection activity similar to "CCTV's listed brands". In response to this phenomenon, CCTV advertising department also issued a statement in March 2006, saying, "CCTV advertising department has never issued the title or certificate of' CCTV brand on the list' to any enterprise, and the above-mentioned enterprise behavior has never been recognized and recognized by CCTV. I hope consumers will not be misled. "
Scam 3
Undoubtedly, merchants want to use CCTV's social awareness to package their own brands with "CCTV's listed brands". Since China has not yet promulgated relevant laws and regulations, this practice of merchants is playing the edge ball and is suspected of deceiving consumers. "Merchants do this largely because they also attach great importance to the brand effect, but they don't have enough funds to support advertising in the media, so they adopt this economical and effective method." Ding Zhaoyong said that merchants use vague concepts to make consumers identify with the brand, which is suspected of deceiving consumers. Consumers' Association of Jilin Province reminds consumers that buying household appliances should not only look at advertisements, but also consume rationally.
Skill analysis
China Youth Daily Social Investigation Center, together with Tencent News Center and Sina News Center, conducted a public opinion survey on product certification and other issues. Among the 1786 people who participated in the survey, 54. 1% of the respondents admitted that they "choose products with certification marks when buying food, daily necessities or household appliances".
When consumers go shopping in supermarkets or shopping malls, many people will pay attention to whether there is a certification mark on the goods they need. "Now almost every commodity has a variety of certification marks, either this association or that steering committee. Since most of them have it, what they don't have must be quality. " However, as long as there is a certain certification mark, the quality of the goods must be guaranteed?
According to the survey, 44.0% people think that the certification mark is "better than nothing", but at the same time, 59.5% people think that "certification" has become a means of promotion for enterprises. According to Xinhua News Agency, at present, both the number of certificates issued by certification bodies in China and the number of certificates obtained by domestic enterprises rank first in the world. Up to now, China Quality Certification Center (CQC), as one of the largest and strongest certification bodies in China, has issued nearly1.4000 valid 3C certificates (product editor's note concerning human health and safety, animal and plant life and health, environmental protection and public safety) and more than 30000 valid certificates of various management systems.
An insider believes that, on the surface, certification is a means for enterprises to improve product quality, and in essence it is a helpless move under the crisis of market integrity. At present, the certification in China has developed to the point of flooding, and the certification bodies are mixed. Some fake and shoddy products can only be shown off in the market by individual "left hand pays, right hand seals" certification. Can such certification convince the public?
Consumer guide:
Aura and propaganda will make ordinary people become authorities, which will inevitably hurt market justice. In the eyes of ordinary consumers, the authoritative certification seal means the recognition of the quality level of each product. But in fact, the authoritative organization is not responsible for consumers at all, and the information revealed by the certification seal is full of falsehood and misleading. It is better to believe in the so-called authority than to have no authority. Dialectically, in the final analysis, what really wins people's trust is nothing more than the product itself, and everything else is just an extension. Keep your eyes open and don't be carried away by authority.