However, the problems of long production cycle, lack of certification and difficulty in distinguishing make individual customized agricultural producers face multiple tests. According to industry insiders, the sudden emergence of "private customization" of agricultural products needs to accelerate the authority and influence of green organic certification of agricultural products.
Adopt a tree for pomegranate.
Li, a citizen of Changchun, Jilin, has just received a box of pomegranates from Yunnan. He said: "This spring, I spent 500 yuan on the Internet to adopt a pomegranate tree. No need for pesticides. Pomegranate seeds are small and fleshy. Although the price of each pomegranate is quite expensive, I can eat it with confidence. " Li found a "personal tailor" in a suburban vegetable market at Changchun Agricultural Expo, and prepared to adopt another vegetable field.
No need for chemical fertilizers and pesticides, fresh and direct ... Many "privately ordered" agricultural products advertised as green, organic and safe at Changchun Agricultural Expo are quite eye-catching. Every day, more than 100 Changchun consumers receive "vegetable express" from Chunjiangyan Family Farm in Nong 'an County, Changchun City. Dozens of vegetables are planted in 47 greenhouses on this farm.
"All fruits and vegetables are organically grown, sold on a membership basis and delivered to the door." Zhao Chen, the head of the farm, said: "The farm has more than 65,438+0,000 members, and now the production capacity is insufficient. For example, the listing of cantaloupe can only meet the needs of half of its members. "
The reporter found that most of the "privately ordered" agricultural products are connected through the Internet. Consumers can rent a piece of land, click a mouse and choose their own vegetables, but in form, they can grow their own crops or entrust local farmers and enterprises to manage them.
Several times the high price "feels" organic.
"We distribute organic vegetables in one-on-one pots as members, and the varieties are optional, and each pot is 58 yuan." Sun Lei, general manager of Jilin Zhiyue Eco-agricultural Technology Co., Ltd. said: "The soil is made of coconut bran, and the seeds are two yuan per grain of organic vegetables. Biological fermentation fertilizer was applied, and even the water was purified. "
From beans per catty 12 yuan to potatoes per catty 10 yuan, the selling point of "privately-made" agricultural products, which are several times or even dozens of times higher than ordinary vegetables, is that pesticides and fertilizers are not used in the whole production process, and harsh standards are also implemented in the surrounding planting environment such as water and soil.
How to make consumers feel value for money? "Experience economy" is becoming more and more common in the field of "private ordering" of agricultural products. A "privately ordered" rice farm in huinan county, Jilin Province will cooperate with banks, technology companies and other institutions to organize customers to experience food and shelter for free every small holiday.
"Actually, I don't know if vegetables are organic, but the company's publicity makes me think so. Such a high vegetable price is definitely worth it." Li once participated in an experience activity organized by a food market around Changchun.
There is too much money to spend.