How to make people who don't like reading love reading? Some people say: it's like making people who don't love you fall in love with you! The answer to this question can be good or bad. What is this? If the last sentence is: "Tell him what's good about reading!" This is a bad answer. And if the last sentence is: "Try to let him know the benefits of books!" This is a completely different method and result. Why? "Telling" is a gesture of persuasion, and persuasion is indifferent and unpleasant. From the perspective of love, no matter whether the loved one is male or female, he/she doesn't like the person who loves him/her. He/she publicizes his/her advantages or usefulness by persuasion, and says in a commanding tone, "I am so good, you should like me!" " "If you miss me, you will regret it!" Or "I have many resources to help you grow!" ""communicate with me and you will benefit a lot. " Do you want to give birth to a heartfelt antipathy and shut out a so-called "good object"! That's right! Persuasive marketing is easy to cause psychological pressure and resistance, because persuasion is very passive. And the latter? "Try to let him know the benefits of books! "This kind of understanding, or unconsciously, or heartache, or an epiphany, you can't know. However, he must have accepted the object of the book actively and sincerely. Use a well-known promotion formula, namely concern, interest, desire and action. From the reading point of view, now is an era of no shortage of reading stimulation. Although many parents object to their children's use of mobile phones and complain that they use them to play games or brush their circle of friends, some scholars believe that the post-00 era is an era of socializing and learning with mobile phones, and it even opens a new reading era-reading has become a fashion and capital, because more and more people don't read, so that reading has become a rare essence. Many young women in literature and art also regard reading as one of the criteria for choosing a spouse. Leonard cohen's poems appeared in Li Jian's programs. Even the star idols have read and published books, and the trend of competing to imitate reading has set off. Good at using, the reading world connected by a mobile phone can be infinite, and the pace of independent learning can cross Qian Shan; Accordingly, when we brush our mobile phones every day, we unconsciously put ourselves in the stimulation of reading information. "20 14 wechat official account user behavior habits research report" shows that only 2.4% of the respondents in the country do not pay attention to the official wechat account; Life inspiration and humor account for more than half of the official WeChat account. In this social background, there are very few people who can insist on not reading! You may say that the operations in the official WeChat account are all titled parties, and the official WeChat account is full of good and bad, all kinds of grandstanding and rudeness. Can this be considered reading? In the initial stage of reading, this calculation; Some people's interest in reading began with watching Pulp Fiction, and he gradually noticed the description of details; Some people's interest in reading begins with reading recipes and hairdressing, because they have a demand for such resources. It is also reasonable to analyze this phenomenon with Maslow's hierarchy of needs theory. People's needs are from low to high, from material satisfaction to spiritual pursuit of development. Many behaviors come from habits, and so does reading. Every little makes a mickle, from shallow to deep, from study to undergraduate research, almost everyone has gone this way! (We will explain in detail what books we can read in the primary stage later. ) well, what about the few people who are "stubborn" and have no interest in reading? Here is a case of advertising copy. The person I am afraid of reading is the representative work of Ogilvy & Mather in Taiwan Province Province, and the target of mobilization is extensive reading. At that time, the economy of Taiwan Province Province developed rapidly. Every day, many stories about creating wealth stimulate people's eyes. Everyone is anxious to climb up, work, socialize and communicate, but they can't settle down to study. If it is a persuasive marketing appeal, it is "too tired to pursue fame and fortune and find yourself in books", or "rich people should not only have wallets, but also have brains. "But if Ogilvy & Mather in Taiwan Province Province doesn't do this, won't the audience pursue fame and fortune? I understand you. When doing business, you must socialize. When it comes to business, there are always some learned people in Kan Kan who talk about it. When they talk about business, they can talk about the latest international entrepreneurial ideas. Speaking of teacups, he can tell the history of tea development. They are always charming and dominate the topic. Of course, it is easier to win respect and orders. If your head is empty, can you deal with them? Don't you feel embarrassed when you talk to customers in Kan Kan? This copy reveals the naked fear of not reading, being afraid of backwardness, learning, failure and learning; Just like a proud and beautiful woman, she doesn't care about any suitor who falls at her feet. If after a few years, she gets older and older, and a woman is afraid that she will die and get old, she will naturally reconsider the suitors around her. So, this is the desire brought by fear.