The marketing of bars does not refer to TV advertisements or all-network advertisements, but starts from the core area with bars as a point and gradually expands like ripples. Only when the consumption of people living in this area can reach the passing line of bar operation, should we consider making more people a source of profit through wider publicity.
The internal marketing of bars mainly includes internal marking and printing important notices, wine lists and promotional varieties; Personal promotion and oral publicity of employees; Decoration and lighting; The mood of the service staff and the atmosphere of the bar; Color, fragrance, taste, etc. Drinks and food. As soon as the guests enter the door, they start internal marketing. It's very important for guests to stay and take the initiative to spend.
The beautiful appearance, lovely smile, cordial waiting and active and enthusiastic service of the service staff are very important to retain the guests. At the same time, the environment and atmosphere of the bar also affect the guests' stay.
Avoid competing with competitors in weak areas. It is better to hide the faults of others than to present an ugly face. Since it exists in the form of a bar, the kitchen is definitely not as good as the restaurant. It is enough to have its own characteristics without considering keeping up with the restaurant in food.
Considering the problems of potential competitors, it is necessary to make a fuss about the characteristics of bars and find out the difference between bars and other alternative places around them, whether in drinks or cultural themes. Only when there are differences, the possibility of customers will exist.
What is the job of bar marketing? How to do a good job in bar marketing? First, build a customer base. This is the initial work, and after it is finished, eating is basically no problem.
Make a good impression on the first contact with guests and provide good service. When the guest finishes drinking, pour the wine, eat and drink, and give paper towels. Be diligent, speak appropriately, be lively, cheerful and smart, so that guests will think you are a good person and will come to you later.
Pay more attention to the guest in the future contact, what are his characteristics, and then remember. For example, if the guest often has low back pain, remember to give him a waist pillow when you come. He will be very touched and will remember you. If another guest doesn't like ice, you should remember that someone else gives him ice, and he won't refuse until you point it out to the person who doesn't like ice. He will also be moved.
A group of guests often come to play. You should make each of them think you are good, but it is impossible for everyone to remember you so firmly, so you should specialize in one of them. As long as he is impressed with you. Because others may find someone else to book a room, but he is impressed with you and will find you, and others will generally agree to find you.
Then it is to consolidate the source of tourists. Help customers stop drinking properly. Be honest, drink more. In this way, there is not only a commission, but also a tip of two or three hundred yuan at a time.
Besides, you earn a commission, so you should ask your guests to spend more, and your commission is high, but don't force your guests to spend, so others will think that you have come for nothing and won't look for you in the future. On the surface, you want to help him save money, but in fact, you want them to spend more. For example, beer is cheap and red wine is expensive. When the guests come, don't drink Berry Bros. & Rudd without saying anything, and don't make suggestions rashly. He can drink whatever he wants. Don't think he bought too much just because you drank too much. How much can you drink? A dozen will kill you. And don't waste wine in front of the guests. There are many ways to sell wine. Learn slowly.
Another point. If you are a woman. In this process, it is inevitable that guests will have that kind of heart for you. You must take it. Be lively when you are in contact with guests, but don't be frivolous, so others will think you are the kind of person who plays around. He said don't sell yourself out for any money, just earn as much as you can. Remember.
How to do a good job in bar marketing and a good theme
Publicity depends on issuing bills to the outside world.
Bars and discos in China are places with high incidence of * * *, and many people come here. Make the propaganda ambiguous and give women some discounts. Women's groups need more discounts and discounts. Hey hey, as long as there are more beautiful women, there will naturally be more wolves.
Wish you success!
How to do a good job in bar marketing! I'm a novice and I don't know much! Nobody took me there. Look at them. It's simple. From the very beginning, you can invite friends to play, and you can get a 50% discount for friends to bring people.
How to do a good job in network marketing first: choose the tools you want to use! The best thing for us to do network marketing is to choose a very good marketing tool, which is actually the first step for us to use best. Therefore, we must complete the choice of this tool!
Second: our customer orientation. If we choose to market on the Internet, what will our customers do? Then our customers must study thoroughly! It is best to do an investigation in advance!
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Fourth, it is also very important for our online marketing to increase the transaction of our online list. We must show the visible content to our customers, which can help us to make another transaction to some extent. I have to say that some customers have to give evidence to others to continue!
Fifth, do a good job in after-sales service. Some information on the network is transmitted much faster than our present life, so we must do a good job. Too often, we forget some things we should do and the harm these things may bring to us! So we must maintain our image!
Sixth, we need to know the marketing model of our peers, so why should we do this? That's because we have to compete with others to some extent. If we don't know our competitors well enough, we will fall behind a lot of information to some extent!
Seventh: We can study our special cases, especially some successful cases. We should know that our cases are so important that we often need to gain better experience from them, which can help us grow!
How to make a marketing website First of all, a "top marketing expert" must be a person with a good attitude. All success comes from a good attitude. A good attitude must be a positive attitude. There is such a question: "How to move Mount Fuji"? The problem is bill. Gates put forward an interview question to those college graduates who are eager to apply for Microsoft. Gates said that there is no fixed right answer. I just want to know if these young people are right. The only simple answer is: Mount Fuji won't come, but we will. So how to get a good attitude? 1, affect the mentality with actions. Mentality determines thought, thought determines idea, idea determines behavior, behavior determines habit, habit determines character, and character determines fate. 2. Don't always say negative things. Psychology of language suggestion. Negative words will inevitably lead to negative behavior. Be grateful and don't complain. Be grateful. Thanksgiving family, so that we can concentrate on our work; Thanksgiving teacher, told us a lot of knowledge; Thanksgiving leadership, to create a good working environment for us; Grateful colleagues, grateful classmates ... complaining not only lets people know that you have some complaints and dissatisfaction, but also won't bring you extra points, only points. Complaining is like yawning on the bus. Yawning will infect the whole city and only make the environment worse and worse. 4. Learn to be self-motivated. Success requires people to say "I am the best" to themselves every day to motivate themselves, and the same is true. "Master" will not be complacent because of temporary success, and will not be discouraged and give up because of temporary failure; People with a good attitude are motivated to do things and have an optimistic attitude towards problems; For people with a good attitude, the sun is new every day; You seldom hear him complain that his solution to problems is always more difficult than reality; When others see difficulties, he can always see opportunities through problems. The second "top marketing expert" must be a hard-working, learning-loving and summing-up salesperson. You will never succeed without diligence. There is a saying in English that "no pains, no gains". As the saying goes, "Diligence is a good training, and one point of hard work is one point of talent". Look at the good people around you. Which one is lazy? Therefore, in order to become a "top master", it is best to use the word "diligence" first and try your best to do it. Learning is a basic ability. "Reading, reading people, reading things". Learn from the strengths of colleagues, leaders, customers and everyone, and you are the master. The third "top marketer" must be a marketer who has worked in multiple markets. Only by being a salesman in multiple markets can we find the law of solving problems from different regional markets. Only those who have done a lot of marketing can be said to be top-notch in one or several aspects. A qualified salesman is one who can be a good salesman in a regional market; A salesman who can do well in different regional markets is an excellent salesman; Salespeople who can do well in different enterprises and different regional markets are "top marketing experts"; People who can manage different industries, different enterprises and different regional markets are marketing experts. Fourth, a "top marketing expert" must be a good communicator. "Without communication, there is no marketing." The fifth "top marketing expert" must be a dynamic salesman. * * * can infect people * * * can spread. Sixth, "top marketing experts" don't believe in experience, but only believe in initiative. Seventh, the "top marketing experts" are mostly accumulated and thin. The eighth top marketing expert is very "enlightened". Understanding is the most critical sentence when customers negotiate, the inspiration when planning promotion, the selling point when distributing goods, and the "last step" when selling at the terminal.
How to be a manager of a bar? 1, seriously implement the instructions and meeting resolutions issued by the boss, preside over the meeting, arrange work and solve difficult problems.
2, presided over the daily work, responsible for the upward report, reasonable deployment of employees, the implementation of the right to reward and punishment for subordinates.
3. Make work plans and training plans, and urge subordinates to implement them.
4. Earnestly grasp all the work, make plans for the future and report to the monthly plan.
5. Pay attention to the improvement and cultivation of subordinates' quality, constantly improve their professional level, knowledge level, operational skills and adaptability, and strengthen the awareness of fashion bars.
6, responsible for accepting guest complaints, properly handle the problems between the guests and the bar, help solve the problems raised by the guests or make a reasonable explanation, and maintain good relations with the guests.
7. Be responsible for controlling and grasping the music genre in the bar.
8. Grasp the management orientation of the bar and adjust and innovate in time according to market demand.
How do girls do well in bar marketing? Hello, good marketing means good marketing, regardless of gender. First, you must have good communication skills. Secondly, your personality and popularity can really enter the guest's heart, understand the guest's heart and personality, treat the guest as a friend, and you must also support him. I'm not talking about wine and meat, I'm talking about mutual benefit Guests' money doesn't fall from the sky. You can come to the bar to spend it and buy your account. Otherwise, you must bring him benefits. Otherwise, it's all nonsense, unless the other party has a bad idea.