Amazon is not a Chinese fast food. Amazon is a catering brand, and its buffet business model with Brazilian barbecue and western food as the core and seafood as the characteristics has created a precedent for the buffet industry. Since landing in China market, Amazon has made great efforts to become the leader of domestic high-end self-service catering industry with its international catering concept, high-grade and high-quality ingredients and fashionable dining environment. So Amazon is not a Chinese fast food.