As a large physical retailer, Costco has always been deeply loved by customers, so it is not surprising that its first opening in Shanghai was snapped up.

This brand-new warehouse supermarket is located in Minhang District, Shanghai, with a total shopping area of nearly 14000 square meters. On-site sales of household appliances, fresh food, daily necessities, travel equipment and other 60 kinds of goods. As the second largest retailer in the United States and the first member-based warehouse supermarket chain in the world, Costco Shanghai Store revealed before its opening that the prices of non-food department stores are 30% to 60% lower than the market price, and those of food products are 10% to 20% lower. The looting of this store opening has also brought huge economic benefits to Costco. As a supermarket with membership consumption, Minhang Store has accumulated tens of thousands of members since it opened its membership application in July 1, far exceeding previous expectations. Zhang, president of Shopkeeper Asia, said that the China market has gradually matured and consumers' shopping ability has improved. Shopkeepers will continue to open stores in China.

At present, Costco has more than 500 branches in seven countries around the world, most of which are located in the United States, and Canada is the largest overseas market. This visit to Chinese mainland is so popular that it can't help but bring us more thoughts. Why is Takashimaya, also a global retail giant, closed soon in Shanghai, while Costco is so popular? Is it because China people can't afford high-end department stores? Personally, I think this statement is not entirely correct. Part of this statement "right" is that when the economy is bad, the extensive consumption pattern will be downgraded, and people will not spend money lavishly. The first thing to reduce is high-end consumption. But from another perspective, Costco conforms to the recognition of Shanghai people and even China people on the new retail values-consumption should have both lining and face.

Retail can be hot or boring for a long time. Carrefour is obviously the latter, and others will catch up if they don't make progress. Boxma Xiansheng is very popular now, but in our investigation, we can see that its "value potential energy" is still not high enough, and many products are positioned at the high end, but the categories are complex and difficult to understand. Of course, in terms of fresh and high-quality products, Boxma Xiansheng has also done a good job, but from the perspective of business values, American companies are worth learning from Boxma Xiansheng.