It has been open for a long time, and because it has no characteristics, there are not many customers, and the hotel is bleak and unsustainable.
Later, they thought that they could develop the big garden behind the store into a vegetable garden and attract customers with their own fresh vegetables, and the situation might be improved.
So they hired Ms. Betty Perez to transform the garden into a vegetable garden.
Betty, who has 13 working experience in vegetable garden, did a good job.
Soon, the hotel garden became a comprehensive garden with vegetables, fruits and flowers.
All kinds of vegetables, fruit trees, flowers and plants are planted with each other, beautifully arranged, both edible and ornamental. There are fruit trees in four corners of the garden. There are potatoes, pumpkins, spinach, onions and leeks in the garden, as well as flowers and herbs such as thyme and marigold.
When customers come here, they can not only eat fresh vegetables and fruits just picked from the hotel garden, but also take a walk in the garden to see how the food on the vegetables grows, and they can also pick fruits and vegetables from the garden to taste. "Eating pumpkins in other restaurants, but I don't know what pumpkins look like; Eat eggplant, I don't know how big it is. It is very interesting to eat and watch at our hotel. " Dorsey and Elena introduced the guests. "Dezhou" monthly magazine quickly introduced this distinctive restaurant: "On summer nights, fireflies dance in the distance, people enjoy the cool in the garden, each bite has a different flavor, and each plate is fresh in the garden."
Because it mainly relies on the vegetables in its own garden to supply customers, "Oriental Coffee" hotel can not be affected by the soaring vegetable prices in the market, and always let customers feel that the vegetables here are good and cheap. So the business is getting better and better, and the profit in the store is becoming more and more considerable.
Make the finishing point, the whole game is alive. The back garden of "Oriental Coffee" hotel highlights its personality and becomes an important selling point different from other hotels.
After a building is rented out, the owner keeps receiving complaints from tenants. The tenant said that the elevator speed was too slow and the waiting time was too long, and asked the owner to change the elevator quickly, otherwise he would move away.
A newly renovated building, if the elevator is replaced, the cost is obviously too high; If you don't change it, in case the house can't be rented out, the loss will be great.
The shopkeeper came up with a good idea.
A few days later, the owner didn't change the elevator, but he never received any complaints about the elevator again, and the remaining empty houses were rented out soon.
Why? It turned out that the owner installed a big mirror on the wall outside the elevator room on each floor, and everyone's attention was focused on their own instruments, so naturally they could not feel whether the elevator was fast or slow.
This is a relatively "negative" crisis marketing method. When enterprises encounter crisis products that cannot be directly operated or are unfavorable, they should actively dilute the crisis with psychology.