H & ampm, a fashion brand with perfect combination of fashion, quality and low price; Every year, choose a popular brand with top masters; One of many clothing enterprises in China has always been regarded as a textbook model brand.
Hennes company. MauritzAB clothing brand:
H & ampm is hennes &；; The abbreviation of MauritzAB is a famous brand in Sweden, which sells clothes and cosmetics. It is a clothing brand with amazing development speed. Today, with the rapid economic development, H& can be seen in many large shopping malls and luxury shopping malls. M Digital doesn't have its own manufacturing plant, but it's really a difficult feat to maintain cooperation with more than 700 independent suppliers in Asia and Europe. Its company used to only produce women's clothes, and merged the clothing stores that bought men's clothes to start making men's clothes.
Hennes company. Analysis of MauritzAB clothing brand logo;
Today, the logo launched by Aibiao.com is Hennes &；; MauritzAB clothing brand enterprise logo design, the red font color makes the logo particularly conspicuous, and red is really the first choice for many logo colors. Secondly, the font design form of its trademark design is also very characteristic. Unique and elegant fonts, like witnessing the ups and downs of their enterprises along the way, have become particularly open-minded so far. The whole logo design is distinctive in the size of letters and symbols.
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Brand file:
HM (Haines Morris Hennes &; MauritzAB0) was founded by Erling Persson in 1947 in Vsters, Sweden. At that time, Erlin Pearson opened his first clothing store in Westeros, Sweden. At that time, it was only called "Hennes" and only women's clothes were sold. 1968, the company acquired the "Mauritz Widforss" clothing store selling hunting equipment and men's wear, and then the company began to sell men's wear.
HM sells clothing and cosmetics in 24 countries around the world, with more than 50,000 employees. Unusually, H &；; M doesn't have his own factory, and he maintains cooperation with more than 700 independent suppliers in Asia and Europe.
For China people, it is only after hearing ZARA and KM that they know H &；; After rapidly occupying the European and North American markets, in 2007, H&; M set his sights on China market and Asia.
This land of eastern potential will become H &；; Where m is fighting for deer. H & ampm, a fashion brand with perfect combination of fashion, quality and low price; Every year, choose a popular brand with top masters; In many domestic clothing enterprises, it is regarded as a model brand of textbooks. ...
Brand history:
H & ampm is headquartered in Stockholm, and important functional departments such as design and purchasing department, finance department, finance department, development department, exhibition design department, advertising department, public relations department, personnel department, logistics department, IT and customer service department are all located in the headquarters. At the same time, the company has 15 offices around the world, and 22 production offices are responsible for communicating with about 700 suppliers. Of these 22 production offices, 9 are in Europe, 1 1 in Asia, 1 in Central America and 1 in Africa.
Clothing industry is a loose industry. In every market, H&; M will face competition from international and local retailers, independent stores and department stores. In this regard, the company will pay close attention to every move of competitors, especially the price adjustment. But more importantly, H &；; M pays more attention to internal operation and strives to make its products the favorite of local consumers.
H & ampm fashion year is divided into spring and summer and autumn and winter. Purchasing activities are consistent with market orientation, and are constantly adjusted according to the data provided by sales stores around the world, such as what sells well, climate differences, shopping preferences, etc., so as to grasp the fashion to the greatest extent. The preparation time of goods varies from 2~3 weeks to 6 months, which is mainly determined by the attributes of goods. Short preparation time is not necessarily the best. The correct preparation time is to keep a balance in price, time and quality.
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