This is because the rude Jia Jia repeatedly attacked and slandered Pueraria lobata in the live webcast program, which seriously violated her reputation and personal dignity. In webcasting, the anchor's speech and behavior are widely concerned by the public, especially for public figures, their reputation and image need to be respected and protected. As a public figure, Ge Hua's reputation and image have been violated by rude Jia Jia, so he has the right to protect his rights and interests through legal means.